Tue.Feb 27, 2024

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Nurturing Contacts in Marketing - What are SQLs?

Aspiration Marketing

You've explored the intricacies of Marketing Qualified Leads (MQLs), uncovering the key elements that distinguish them in the B2B marketing funnel. Here, we will focus on the next step in the funnel: SQLs (Sales Qualified Leads), the pivotal bridge that propels prospects from interest to opportunity and deal creation.

Marketing 235
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Google unveils major Search Partner Network update as it removes opt-out option

Search Engine Land

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age.

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Trending Sources

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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 116
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Google removes option to see more local results in the search results

Search Engine Land

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near me, dentists near me and so on, now only shows three listings without the option to see more. What it looks like.

SEO 125
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More

Social Media Examiner

Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows […] The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner.

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3 reasons not to block GPTBot from crawling your site

Search Engine Land

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide. AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues surround the technology. GPTBot’s arrival has highlighted these concerns, as many major brands are blocking it instead of leveraging its potential.

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37 key questions to ask when evaluating digital marketing agencies

Search Engine Land

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Although I’ve owned an agency for seven years, most of my career was spent working on the client side.

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Klaviyo launches Klaviyo AI

Martech

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools will lead to conversions and other business goals.

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Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Search Engine Land

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated policy will prompt a warning, with the possibility of account suspension. It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented.

Finance 104
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How to Make Your Brand Stand Out When Amazon's Your Marketing Competitor

Hubspot Marketing

Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Despite all the awesomeness, I hesitated because the brand was unfamiliar.

Branding 103
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

Chief Martec

First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in particular — is going to dramatically consolidate.

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15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Marketing

Life as a creator can occasionally be a little… lonely. Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or

Gen Z 95
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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.

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Attention vs.Trust: Which Should Content Marketers Prioritize?

Content Marketing Institute

Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Real Value of Fractional CMOs: Hiring a Leader You Can Trust

yorCMO

What should you consider when evaluating different fractional CMOs for your company? Learn about red flags to look out for, how to set clear expectations with your new fractional CMO, and how to maximize your relationship. The post The Real Value of Fractional CMOs: Hiring a Leader You Can Trust appeared first on yorCMO.

CMO 91
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Learn the ABCs of DXPs [Sponsored]

Content Marketing Institute

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.

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Cancellation Email Examples I Love (For Your Inspiration)

Hubspot Marketing

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within hours, I received a very polite email from customer service, which made me feel valued.

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21 High-Powered Takeaways from Ad Universe Summit

Customers.ai

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. Bringing together 22 top-notch advertising experts, we dove deep into everything from crafting killer ad creatives to mastering Facebook and Google ads, not to mention YouTube and LinkedIn strategies.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Game Changers in Video Gaming

SmartBrief - Marketing

AI, AR and cloud gaming My partner handmade a coffee table that can run 30 1970s and 1980s arcade games. While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16 whole bits!

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Walmart’s VIZIO acquisition – what does it really mean?

illumin

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye? VIZIO is a leading developer of immersive entertainment and technology that is well known for its smart TVs and sound bars.

Retail 68
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Scaling Success with Strategic Marketing

yorCMO

In this episode, Joe and the guests talk about the pivotal role of strategic marketing and the right team composition in scaling a business. The post Scaling Success with Strategic Marketing appeared first on yorCMO.

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Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch

David Meerman Scott

As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 Proven Strategies to Generate More Sales Leads for Your Business

The LeadG2 Blog

Whether you're a small startup or a well-established enterprise, consistently attracting new prospects is essential for growth. One common strategy for doing this is having a solid lead generation plan in place that can help keep your sales pipeline full. However, in a crowded marketplace, it's not always easy to stand out and capture the attention of potential customers.

Place 52
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From Blog to Business: Monetizing Your WordPress Site

Zumvu

Turning a WordPress blog into a thriving business is a journey filled with opportunities, challenges, and the potential for substantial rewards.

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Which Social Media Platform is Best for Influencer Marketing in the US?

Traackr

Which social media platforms are best for influencer marketing? We surveyed 1,000 consumers.

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7 reasons why your AI content sucks (and how to fix it)

Search Engine Land

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues and is now also laying off staff to stem the bleeding.

SEO 116
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Collect Zero-Party Data Through Email

Litmus

The era of third-party cookie tracking is over. In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

B2C 86
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From Generalist to Specialist: The Blueprint for Vertical Market Domination

Duct Tape Marketing

From Generalist to Specialist: The Blueprint for Vertical Market Domination written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Launching a campaign is easy; launching a successful one is not so easy. In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out.

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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. This isn’t going to happen overnight and it’s not yet clear how this is all going to unfold but what we do know is that: AI technology is rapidly becoming enterprise-ready and will give us the power to leverage the data we have in new ways to drive revenue

Transform 105
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.