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Want to grow your business? Wondering how to create videos that position you as a relatable authority? In this article, you’ll discover how to use video to connect with your target audience. Why Video Storytelling Matters Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to […] The post Video and Storytelling: How to Connect With an Audience appeared first on Social Media Examiner.
Webinars have emerged as a highly effective marketing tool, allowing businesses to connect with their audience more deeply. However, the success of a webinar hinges on choosing a topic that genuinely resonates with the target audience. In this comprehensive guide, we'll delve into selecting a webinar topic that captivates and engages your audience, enabling you to leave a lasting impact on your audience and drive valuable results for your business.
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We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re always looking for ways to improve our processes (as seen in our four-day workweek , transparency , and remote work approach).
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Social media is kind of magical, right? With just a few taps on the keyboard, you can share any message you want with the whole wide world. But with great power… comes great potential to get yourself in trouble with the SEC. Gulp. Even if you don’t take your social media content too seriously, the U.S. Securities and Exchange Commission (SEC) does. The SEC can — and will!
Social media is kind of magical, right? With just a few taps on the keyboard, you can share any message you want with the whole wide world. But with great power… comes great potential to get yourself in trouble with the SEC. Gulp. Even if you don’t take your social media content too seriously, the U.S. Securities and Exchange Commission (SEC) does. The SEC can — and will!
Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.
Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.
GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out and touch someone.” Given our current marketing climate, truer words were never spoken. With ad blindness and tools like AdBlock, customers have become adept at ignoring marketing messages. So, what is a marketer to do? Well, the best solution is to reach out and touch target audiences with compelling storytelling.
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.
My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. Obviously, these factors are interconnected. For many creators, entrepreneurs, and businesses, content drives the brand, and the brand drives the business. We are in a period of incredible upheaval as AI-generated content swarms our lives like locusts on a grassy plain.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%.
Whether anyone wants to admit it or not, we’re still feeling shockwaves from the – yeah, I know it’s a dirty word – pandemic. Then enters ChatGPT and recession talk, which once again demands you to rethink your strategic marketing plan, pushing you out of your comfort zone. As a marketing agency, our finger is always on the pulse of B2B inbound marketing strategy trends , and we can tell you that pulse has become more rapid and unpredictable just within the past six months.
Building your own brand is the key to unlocking a world of endless opportunities. From discovering your passions to honing your skills, it's a journey of self-discovery and growth. The post Building Your Own Brand: Unleashing Your True Potential appeared first on yorCMO.
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the economic downturn, Google , Meta and Microsoft have all reported improvements in advertising revenue.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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Welcome to the email marketing Super Bowl. Despite a rise in shopping holidays throughout the year (looking at you, Prime Day), retail’s favorite pseudo-holiday, Black Friday , is still one of the busiest e-commerce days of the year. If you want to close out Q4 on a high note, this is the campaign to nail. Black Friday continues to break records, with 2022 breaking $9 billion in sales.
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Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.
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When it comes to ecomm, it’s all about getting that shop online and runnin’, right? Weeeeeell, kinda. Just setting up an online storefront and calling it a day is a bit like adopting a “if they build it, they will come” mentality. Products don’t sell themselves—especially in crowded markets—so telling the story around your product can be way more effective.
When it comes to ecomm, it’s all about getting that shop online and runnin’, right? Weeeeeell, kinda. Just setting up an online storefront and calling it a day is a bit like adopting a “if they build it, they will come” mentality. Products don’t sell themselves—especially in crowded markets—so telling the story around your product can be way more effective.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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