Content Marketing Institute
APRIL 7, 2023
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.
Ann Handley
APRIL 7, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * Above is a screenshot of a video I posted recently on LinkedIn announcing earliest-bird pricing for the MarketingProfs B2B Forum. The captions you see below my face are robo-generated.
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Hubspot Marketing
APRIL 7, 2023
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks , SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming ever-present, understanding how they work and how to maximize them has never been more essential.
Search Engine Journal
APRIL 7, 2023
Check out the highlights from Google's latest Search Off The Record podcast discussing website launches, preventing staging site indexing, and domain name choices. The post Google On Staging Sites & Preventing Accidental Indexing appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
APRIL 7, 2023
Content distribution is how you provide content to your audience using various channels and media formats. You should do the research and document a plan for where and how you will publish and promote your content before you start producing said content.
Martech
APRIL 7, 2023
Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing — was the ultimate competitor. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
APRIL 7, 2023
Let's discuss the challenges that SEO pros face when working with web developers and IT professionals and the benefits of SEO-led implementation. The post SEO Vs. Web Developers: Who Should Lead Implementation? appeared first on Search Engine Journal.
Martech
APRIL 7, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Search Engine Land
APRIL 7, 2023
I’ve been excited about ChatGPT , its API , and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder ), I’ve also seen its limitations. While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if it knows the correct answer when in reality, the platform is “confident but wrong.” There are areas
Practical eCommerce - Marketing
APRIL 7, 2023
Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story. The post Humor Lures Customers for Balls.co appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
APRIL 7, 2023
The race toward AI-powered search is heating up. Microsoft has Bing Chat while Google has Bard. Yet, many are concerned about what all these developments mean for content creators and the larger publishing industry. Embracing AI in search is inevitable. But the issues causing some SEOs to grumble must also be addressed. In this article, I’ll look back at Google’s history with AI and what SEOs can do to keep up with changing times.
AWeber
APRIL 7, 2023
One of the best things about having an audience in email is how easy it can be to get feedback. People have the expectation that email is a two way street and I’ll routinely get folks replying to my newsletters when they read something interesting (or when I mess something up!). It’s no surprise that many people survey their audience to learn more about them, what they like and dislike, and how to better serve them.
Many Chat
APRIL 7, 2023
Dear Manychat users, One of the most frequently asked questions that we get is: “Is Manychat officially approved by Instagram? Will my account get banned because I’m using automation and chatbots?” We are happy to say that you are safe. Manychat is the largest Instagram DM Automation platform in the world, powering meaningful conversations for more than 100,000 Instagram accounts sending millions of messages every month.
Search Engine Land
APRIL 7, 2023
Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter? Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of lists, and “this product changed my life” content.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Litmus
APRIL 7, 2023
Welcome back to our monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brainspace. This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? ” Hosted by… well, I suppose I was hosting this one, wasn’t I?
Search Engine Land
APRIL 7, 2023
Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to its Help Center. Why we care. If you’re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. “Minor” because the total number of Twitter Blue subscribers is less than 1% of its overall user base.
Rock Content
APRIL 7, 2023
Content is and will continue to be an essential component of any successful marketing strategy. As the number of businesses continues to increase and crowd the online world, however, creating enough quality content to get noticed is becoming a challenge. For instance, look at how many blog posts you produce weekly, monthly, and annually for customers and prospects.
Search Engine Land
APRIL 7, 2023
As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Neil Patel
APRIL 7, 2023
When it comes to SEO, forecasting can be a tricky concept. You’re trying to predict the future of your website’s traffic and search engine rankings, and oftentimes, it’s difficult to know what metrics to focus on, or if they are really giving you, your team, or your clients an actual picture. In this article, we’ll discuss what SEO forecasting is, and where it is and isn’t effective.
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