Aspiration Marketing

FEBRUARY 13, 2024

Every entrepreneur dreams of scaling their business to new heights. But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing. The $10 Million Dream: Begin with a clear goal, like reaching a specific monthly revenue target.

Marketing Plan 233

Marketing Plan Marketing Marketers Digital Marketing 233

Search Engine Land

FEBRUARY 13, 2024

Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. Google receives a lot of contributions to its Google Maps and local listings, this includes reviews, photos, updates to listings and more.

Marketing 140

Marketing Marketers SEO 140

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.

Transform 123

Transform Entertainment Social Media Marketing Marketing 123

Search Engine Land

FEBRUARY 13, 2024

For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T is not a ranking signal , factor, or system, I want to jump in and hit on several key points.

SEO 126

SEO User-Generated Place Search Marketers 126

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.

Communications 117

Communications Promotion Branding Management 117

Search Engine Land

FEBRUARY 13, 2024

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. That means as agency partners, we need to shift toward acting more as consultants for our clients. We must use our expertise to provide strategy and guidance that leads to business growth rather than hands-on-keys busywork. A key area where we can leverage our expertise by identifying how clients can use data effectively while ensuring compliance with evolving privacy and security reg

Analytics 117

Analytics User-Generated Communications Advertising 117

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy.

Non-Profit 117

Non-Profit User-Generated Customer Journey Advertising 117

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You've come to the right blog if your business is in the same boat. I sat down with a couple of professionals, gathered data from our 2024 State of Marketing Report, and now I’m ready to tell you the top three roles marketer

Thought Leadership 98

Thought Leadership Marketing Marketers Management 98

Search Engine Land

FEBRUARY 13, 2024

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-year increase of 5%, as well as a 5% year-on-year growth in growth transaction value (GTV). Driving success. Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers.

Retail 106

Retail Advertising Advertisers Price 106

Buffer Marketing

FEBRUARY 13, 2024

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

Branding 96

Branding Social Media Marketing Food Marketing Plan 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance.

Advertising 105

Advertising Advertisers Management Search Marketers 105

Content Marketing Institute

FEBRUARY 13, 2024

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.

Marketing 96

Marketing Marketers 96

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions on the optimal media mix, timing, and frequency for achieving the

Analytics 101

Analytics Global Marketing Education Advertising 101

Social Media Examiner

FEBRUARY 13, 2024

Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Video: 1080p Enhanced YouTube TV and Primetime Channels subscribers will have access to a new 1080p Enhanced video quality option that […] The post YouTube Updates: YouTube’s 2024 Vision for AI, YPP, Experience Features, and More appeared first on Social Media Examiner.

Social Media Marketing 95

Social Media Marketing Marketing Marketers 95

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

FEBRUARY 13, 2024

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative tools. It has more than 550 million global downloads, and is available in more than 190 countries and regions for free on Android and iOS.

Advertising 98

Advertising Advertisers Search Marketers Branding 98

AWeber

FEBRUARY 13, 2024

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Perhaps you wrote them off as “lucky unicorns,” or figured they just have some type of charisma that ordinary people lack. What if you stumbled on a method that nearly anyone can use to grow a large, engaged social media audience?

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S.

Gen Z 94

Gen Z User-Generated Influencer Marketing Branding 94

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI.

Finance 88

Finance Transform CRM Price 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.

Transform 92

Transform eCommerce Retail Marketing Automation Platform 92

Kuno Creative

FEBRUARY 13, 2024

For a number of years, Kuno and Blackline Safety have partnered for marketing and RevOps. Alongside a website redesign and a 75+ HubSpot business unit implementation, we’ve helped the global safety monitoring solutions provider track key business criteria in HubSpot. This past year, they came to us with a specific request: tracking how long it takes a sales development representative (SDR) to follow up once a lead is assigned — down to the minute.

Customer 82

Customer Marketing Marketers 82

Set Up

FEBRUARY 13, 2024

The year of 2024 brought us Super Bowl LVIII and, with that, Taylor Swift x Travis Kelce with the Kansas City Chiefs vs. the San Francisco 49ers. This clash of the titans brings some of the best (and most expensive) commercials every year, and 2024 is no exception. Evan Rosenthal , Set up ’s Business Development Manager and the team’s biggest football fan, shares some of his favorite Super Bowl ads from this year.

Food 72

Food Marketing Marketers Advertising 72

Duct Tape Marketing

FEBRUARY 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. Without leads, you don’t have clients. Without clients – there’s no business! In this post, I’ll show you how to get leads through strategic messaging, increasing your visibility, and a systemized approach.

Real Estate 76

Real Estate Whitepaper Transform Communications 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Traackr

FEBRUARY 13, 2024

Discover how Snapchat and Traackr’s influencer marketing platform can help you reach Gen Z.

Gen Z 98

Gen Z Influencer Marketing Marketing Marketers 98

David Meerman Scott

FEBRUARY 13, 2024

For the past few weeks, I have been using Perplexity.ai as my default search engine. It’s a cool hybrid between a chatbot such as ChatGPT and a traditional blue link search engine like Google. The way Perplexity displays answers to natural language queries, showing a text answer together with links for more information, is the future of both chatbots and search.

Marketing 65

Marketing Marketers 65

Customers.ai

FEBRUARY 13, 2024

Identity resolution has long been key to understanding the customer journey, traditionally enabling enterprise businesses to consolidate the many, many data points they have into a cohesive customer profile. However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology.

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

The LeadG2 Blog

FEBRUARY 13, 2024

In the hustle and bustle of today's digital realm, where every scroll and click inundates consumers with information, personalization emerges as the beacon guiding businesses through the noise toward their audience. Personalization isn't just a strategy within the sphere of lead generation; it's the secret sauce that transforms casual leads into committed customers, driving conversions and revenue along the way.

Transform 52

Transform Customer 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

yorCMO

FEBRUARY 13, 2024

Kim Jackson shares her invaluable insights on integrating AI into marketing strategies, forming cross-functional teams for innovation, and the importance of messaging in the age of AI. The post Navigating the AI Revolution in Marketing – Kim Jackson appeared first on yorCMO.

Marketing 52

Marketing Marketers Marketing Strategy 52

Duct Tape Marketing

FEBRUARY 13, 2024

Crafting Your Leadership Story: Lessons Around the Campfire written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table.

Transform 59

Transform Place Communications Marketing 59

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. It provides a fresh and impactful approach to connecting with new audiences in this digital era. However, one of the most critical aspects businesses are interested in is the return of their investments.

Influencer Marketing 92

Influencer Marketing Marketing Marketers Analytics 92

Martech

FEBRUARY 13, 2024

Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B revenue teams. Drift offered several new AI-powered additions to its platform last October: Drift Engage, Site Concierge and a Bionic Chatbot.

Customer Journey 108

Customer Journey Conversational Marketing Place Customer 108

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding