Content Marketing Institute
SEPTEMBER 26, 2023
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
Aspiration Marketing
SEPTEMBER 26, 2023
In today's business landscape, delivering exceptional customer service is the key to success. Enter HubSpot Service Hub Enterprise, a game-changing CRM solution for large-scale enterprises. From advanced automation and tailor-made reporting to AI-driven insights and dedicated onboarding support, discover how Service Hub Enterprise empowers businesses to excel in customer service.
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Calvyn Lee Blog
SEPTEMBER 26, 2023
Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. A topical map helps structure your content logically, making it easily understood by both users and search engines. It also enhances your site’s visibility in search engine results by demonstrating topical relevance, which is a crucial factor in SEO.
Search Engine Land
SEPTEMBER 26, 2023
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Martech
SEPTEMBER 26, 2023
Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. It’s important to note that those elements are all equals, interacting and informing each other.
Search Engine Land
SEPTEMBER 26, 2023
Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, crawl them, and index them. The issue. Gagan Ghotra posted on X a screenshot showing how a site command for site:bard.google.com/share returned results from Bard.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 26, 2023
When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. It provides a structure to communicate expectations with stakeholders. A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana.
Buffer Marketing
SEPTEMBER 26, 2023
Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).
Search Engine Land
SEPTEMBER 26, 2023
Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Expanding their reach offsite, driving traffic to their websites at no cost through co-branded ads.
Hubspot Marketing
SEPTEMBER 26, 2023
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Search Engine Land
SEPTEMBER 26, 2023
Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material. Why we care. Brands utilizing Facebook’s ad tools may unintentionally be engaging in discriminatory practices if the platform’s algorithm is found to be bias
Martech
SEPTEMBER 26, 2023
Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool.
Search Engine Land
SEPTEMBER 26, 2023
Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.
Martech
SEPTEMBER 26, 2023
Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Budgets. Most marketing budgets as they stand prioritize email — a good start.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Practical eCommerce - Marketing
SEPTEMBER 26, 2023
The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more. The post ChatGPT Prompts for Social Media Marketing appeared first on Practical Ecommerce.
Social Media Examiner
SEPTEMBER 26, 2023
Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers? In this article, we explore YouTube changes that affect your marketing. This article was co-created by Jerry Potter, and Lisa D. Jenkins. For more about Jerry, scroll to Other Notes From This Episode at the end of this […] The post YouTube Changes That Affect Marketers appeared first on Social Media Examiner.
Sprout Social
SEPTEMBER 26, 2023
Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.
CMO Network
SEPTEMBER 26, 2023
The partnership was created to nurture and strengthen community through music, and is a part of the NFL’s Inspire Change program.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!
Digital Marketer
SEPTEMBER 26, 2023
A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away. What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the most common are: High shipping costs or long delivery times : rapid and affordable deliveries are the expectation, not the luxury.
CMO Network
SEPTEMBER 26, 2023
In an era focused on wellness and cultural representation, Sajani Amarasiri, the founder of Kola Goodies blends both seamlessly.
Set Up
SEPTEMBER 26, 2023
The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path. At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year.
CMO Network
SEPTEMBER 26, 2023
For episode five of Forbes' video series on The Evolution of Creativity and Creative, I spoke with Danny Robinson, Chief Creative Officer at The Martin Agency.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Kevin Indig
SEPTEMBER 26, 2023
Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Unlock instant insights with automated keyword grouping into topics & clusters. Provide both qualitative and quantitative data in Keyword Planner to optimize your SEO strategy and content production.
CMO Network
SEPTEMBER 26, 2023
They’re also better for the planet, and that’s more than an ancillary benefit: It’s core to the company’s philosophy, the spirit of its branding.
Traackr
SEPTEMBER 26, 2023
Experts share their best practices for successful holiday influencer marketing campaigns.
Welcome Software
SEPTEMBER 26, 2023
In the world of building applications using Content Management Systems (CMS), three essential ingredients play a key role: Content – This is the stuff editors add and tweak - think text, images, videos, and more. Frontend – This is how content appears on various channels, managed by frontend developers using frameworks like React or Vue.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
SEPTEMBER 26, 2023
How has it only been 25 years? Am I the only one who feels like there can’t have been a world without Google?! The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO industry effectively shares its history with Google. Once search engines like Google started to become the primary method through which people accessed information online, it became crucial for businesses to
Welcome Software
SEPTEMBER 26, 2023
In the world of building applications using Content Management Systems (CMS), three essential ingredients play a key role: Content – This is the stuff editors add and tweak - think text, images, videos, and more. Frontend – This is how content appears on various channels, managed by frontend developers using frameworks like React or Vue. Backend – This is the custom functionality that goes with the experience, handling things like orders, form submissions, and database updates, managed by backen
Search Engine Land
SEPTEMBER 26, 2023
Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it? And why is it gaining so much attention? This in-depth guide will dive into how generative AI models work, what they can and can’t do, and the implications of all these elements. What is generative AI? Generative AI, or genAI, refers to systems that can generate new content, be it text, images, music, or even videos.
Hubspot Marketing
SEPTEMBER 26, 2023
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There's a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue.
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