Search Engine Land

SEPTEMBER 29, 2023

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal with Google. Speaking at the federal antitrust trial, Parakhin alleged this was despite Microsoft offering to pay Apple more than Google – which he claims was offering in

Advertising 134

Advertising Advertisers Search Marketers Product 134

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 124

Law Marketing Marketers User-Generated 124

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in Google Analytics 4? Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local

SEO 127

SEO User-Generated Analytics Customer 127

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. Updated on September 29, 2023. 26 min read We all know the thrill of crafting that perfect ad, nailing the target audience, and watching the clicks roll in. You can think of your ads as the star performers, doing all the flashy, attention-grabbing stuff, but it’s your landing page analysis (like a behind-the scenes producer) that’ll ultimat

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Analytics Transform Digital Marketing Management 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes campaign impact and efficiency, increasing engagement, leading to a better ROI.

Advertising 123

Advertising Advertisers Place Search Marketers 123

Hubspot Marketing

SEPTEMBER 29, 2023

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — especially if you lose control.

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Management Price Place Product 109

Buffer Marketing

SEPTEMBER 29, 2023

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them.

Communications 101

Communications Product Place Management 101

Search Engine Land

SEPTEMBER 29, 2023

Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news they’re disappearing entirely. This means the positive impact of ranking for HowTo rich results will disappear, and most of us aren’t authoritative enough to rank for FAQs.

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SEO User-Generated Price Product 115

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. 1.

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Education Market Trends Marketing Marketers 97

Search Engine Land

SEPTEMBER 29, 2023

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, however, specific locations have not yet been confirmed.

Advertising 111

Advertising Advertisers Place Search Marketers 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

SEPTEMBER 29, 2023

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.

Content Marketing 99

Content Marketing Marketing Marketers 99

Search Engine Land

SEPTEMBER 29, 2023

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s important to be prepared. There are many different ways to prepare your marketing funnel for Black Friday and Cyber Monday.

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Promotion Price Advertising Advertisers 106

Rock Content

SEPTEMBER 29, 2023

In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. It might not have been the ideal scenario, but let me take you on a captivating journey through our experience and reveal how it all unfolded. The Dynamic Duo of Branding and Activation We’ve been working on a branding campaign for quite some time.

Branding 91

Branding Energy User-Generated Advertising 91

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look.

eCommerce 89

eCommerce User-Generated Manufacturing Finance 89

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

yorCMO

SEPTEMBER 29, 2023

Explore the world of fractional leadership. Uncover the expertise, benefits and how to engage with the right fit for your business. The post Understanding the Value of Fractional CMOs appeared first on yorCMO.

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Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research fro

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Email Marketing Shoppers Health Marketing 80

CMO Network

SEPTEMBER 29, 2023

As AI becomes increasingly integrated into marketing strategies, prioritizing ethical considerations is essential.

Marketing 95

Marketing Marketers Marketing Strategy CMO 95

Lynton Web

SEPTEMBER 29, 2023

Everyone loves a reboot, and HubSpot’s relaunch of its template marketplace is no exception. You’ve got templates, you’ve got modules, you’ve got industries… it’s all there! We’ll explore this and other exciting product releases from HubSpot in this blog. Templates & Modules Combine Head to HubSpot’s template marketplace to find loads of web designs that match any look, feel, and budget.

User-Generated 64

User-Generated CRM Education Product 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

David Meerman Scott

SEPTEMBER 29, 2023

A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

Marketing Strategy 61

Marketing Strategy Product Customer PR 61

Rock Content

SEPTEMBER 29, 2023

Working as a content manager requires you to not only be strategic but also to ensure that the gears keep turning. Within the content team, we need to manage multiple projects, track various KPIs , and support multiple teams, all while staying within budget. Fortunately, there are several tools available that you can rely on to manage everything and ensure team performance.

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Management Content Marketing Marketing Marketers 59

SmartBrief - Marketing

SEPTEMBER 29, 2023

This post is sponsored by Adobe. National Women’s Small Business Month in October is an opportunity to honor and empower women-owned enterprises and leaders. Claire Darley is an inspiring role model for women in leadership as Adobe SVP Digital Media Sales & Customer Support Worldwide, as well as interim President of Adobe Japan across all lines of business.

Transform 52

Transform Finance Education Marketing Strategy 52

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. While audio ads are still alive and well, it’s worth noting that what might be an effective radio ad, doesn’t directly translate into the podcast space.

Advertising 52

Advertising Advertisers Entertainment Millennials 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Backlinko

SEPTEMBER 29, 2023

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you.

Finance 116

Finance User-Generated Health SEO 116

Litmus

SEPTEMBER 29, 2023

The temperature is dropping, the scarves and hats are coming out, and we’re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into our team’s favorite emails from this month. Here are the Litmus team’s favorite emails of September 2023!

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