Aspiration Marketing
OCTOBER 17, 2024
Did you know there are over 600 million blogs in the world today? That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses. From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense.
Martech
OCTOBER 17, 2024
Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way to treat people, but the alternatives are scary — either not collecting the data, or letting people know what we’re doing. Egads. They’ll freak out, won’t they?
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Social Media Examiner
OCTOBER 17, 2024
Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? In this article, we'll explore some of Instagram’s newest features and what they mean to marketers. Why Instagram's Latest Features Matter for Marketers Instagram continues to be a powerhouse platform for marketers and Instagram creators, with recent statistics […] The post Instagram Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.
Buffer Marketing
OCTOBER 17, 2024
In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces. While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors. Small business owners often ask, “ What can I leverage?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Litmus
OCTOBER 17, 2024
Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.
The LeadG2 Blog
OCTOBER 17, 2024
Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced podcasting as part of their marketing strategy. The ease of access to podcast platforms and the growing appetite for on-the-go content consumption have significantly contributed to this rise. B2B podcasts offer a unique way to reach decision-makers and industry professionals who are constantly looking for valuable insights and information.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Animalz blog
OCTOBER 17, 2024
Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Preply is also an SEO juggernaut. The company’s success has in significant part been built on the back of its massive search presence.
Content Marketing Institute
OCTOBER 17, 2024
See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.
Hubspot Marketing
OCTOBER 17, 2024
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall , a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We're doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out.
David Meerman Scott
OCTOBER 17, 2024
When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Litmus
OCTOBER 17, 2024
Do you hear what I hear? That’s the whooshing sound of hundreds of thousands of holiday emails dashing through the snow on the way to subscribers’ inboxes. (Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest months of the year for email marketers.
illumin
OCTOBER 17, 2024
Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. Larry Roberts invented the very first email management system in 1971. With Robert’s system users could list, select, forward, and reply to received messages.
Customers.ai
OCTOBER 17, 2024
As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And it’s exciting to see those numbers go up—more visitors, more clicks, more engagement! But here’s the truth: none of that matters if we’re not capturing the most important thing—our leads. In the rush to get attention, many marketers overlook one crucial step: actually identifying who those visitors are.
Six & Flow
OCTOBER 17, 2024
Discover how HubSpot Breeze AI revolutionises marketing, sales, and service workflows, boosting productivity and delivering actionable insights.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Dana Nicole
OCTOBER 17, 2024
Last Updated on October 17, 2024 Pop quiz. You want get into someone’s good books—fast. What do you do? a) Pay them a genuine compliment b) Invite them over for a nice home-cooked meal c) Boss them around and ask them to do stuff for you The answer? Boss them around, you delegator you. (I’m kidding, but only slightly…) You see, there’s a phenomenon known as the Ben Franklin effect.
Customers.ai
OCTOBER 17, 2024
As marketers, we spend countless hours and resources driving traffic to our websites, landing pages, social media channels, etc. And it’s exciting to see those numbers go up—more visitors, more clicks, more engagement! But here’s the truth: none of that matters if we’re not capturing the most important thing—our leads. In the rush to get attention, many marketers overlook one crucial step: actually identifying who those visitors are.
Use Insider
OCTOBER 17, 2024
Enter hyper-personalization—a data-driven approach to marketing that leverages artificial intelligence (AI) and advanced analytics to create unique, meaningful customer experiences. By anticipating customer desires and engaging them at the right time through the right channel, hyper-personalization is redefining how brands build loyalty and drive business results.
Martech
OCTOBER 17, 2024
Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults in the U.S. feel lonely and have a sense of disconnection from friends, family, and/or the world. Additionally, loneliness continues to rise across all age groups. This and the emergence of gen AI have resulted in a rapidly growing industry of AI-powered companions you can talk to.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Use Insider
OCTOBER 17, 2024
We recently had the chance to visit foodpanda’s vibrant Singapore office. As the leading food and grocery delivery platform in Asia, foodpanda is part of Delivery Hero, headquartered in Berlin. While at their amazing office, our team had a blast asking them 17 questions. Watch the video below to get a peek inside and hear our fun conversation that included how they achieved a 10% conversion rate on revenue campaigns!
Duct Tape Marketing
OCTOBER 17, 2024
The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Micah Solomon In this Duct Tape Marketing Podcast episode , I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth.
SmartBrief - Marketing
OCTOBER 17, 2024
Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). In a data-driven world, you find yourself inundated with information pouring in from a multitude of sources, akin to a bunch of fire hoses turned up to full blast.
Hubspot Marketing
OCTOBER 17, 2024
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product market
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hootsuite
OCTOBER 17, 2024
Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old video network is the second-most visited website in the world. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?
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