Tue.Apr 29, 2025

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Your emails belong in Promotions — and that’s a good thing

Martech

Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.

Promotion 106
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7 Things Your B2B Buyers Expect Now (& How to Deliver)

Marketing Insider Group

The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect moreand they’re not afraid to look elsewhere for it. Research shows that 82% of B2B buyers now expect the same level of speed, ease, and personalization they receive as consumers.[1] Welcome to the new age of B2B buying, where the buyernot the sellerholds the power.

CRM 89
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How to Sell on Instagram: A Complete Guide for Creators and Businesses

Buffer Marketing

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. (Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.) Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even

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A blueprint to add LinkedIn video to your social strategy

Sprout Social

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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6 Effective Multi-Location Review Management Strategies

SocialPilot

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. Business reviews are often scattered across multiple channels like Google, Facebook, Yelp, etc. No matter where your customers leave reviews, they always expect your acknowledgement and quick responses.

More Trending

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

I love the Back to the Future series, especially Part II where we see the future. Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and Im still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isnt relegated to the movies. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company.

Price 123
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Using AI for email marketing: Dos and don'ts

Welcome Software

Email marketing: go with audience segments or go home. The more personalization you have per segment, the more successful your emails will be. however, the more personalization you have per email, the more work you have. Enter AI to save the day. or just a bunch of time. However, there are some marketing slip-ups that can occur when AI isn't used right.

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10 must-use marketing updates in the Salesforce Summer 2025 releases

Martech

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops.

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Meta Tags: What They Are & How to Use Them to Boost Your SEO

Backlinko

Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your websites visitors wont see them. But search engines, browsers, and social media platforms can see and use them. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results.

SEO 105
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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OpenAI adds shopping features to ChatGPT Search

Martech

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is shopping in ChatGPT. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in.

Retail 93
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8 employee advocacy tools to amplify your social media reach

Hootsuite

Thinking of starting an employee advocacy program ? Smart move. You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. The question is, how will you manage it? Ive done the whole share a link in Slack and hope people post it thing. Theres no oversight in the process or transparency in the outcomes.

Price 58
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How LinkedIn rewards tribal loyalty over truth

Martech

LinkedIn is the best and worst thing that ever happened to professional learning. It’s the largest professional network in the world. It’s where reputations are built, thought leadership is measured in emojis and visibility is often mistaken for insight. But beneath the surface lies a deeper structural flaw one that quietly undermines the cross-functional collaboration we claim to value.

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We Took Remote Work to the House of Lords — Here’s Why

Exposure Ninja

Remote work isn’t just a perk. It’s a competitive advantage. On 28 April 2025, our CEO Charlie Marchant took that message to the House of Lords. Charlie Marchant joined a panel of UK employers at the Palace of Westminster as part of the House of Lords inquiry into the future of remote and hybrid working. The panel explored how flexible work impacts productivity, inclusivity, and employee wellbeing, as well as what it means for the UK’s economic growth, carbon goals, and employm

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025

Set Up

The financial services industry has never been known for moving fast, but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow. We spoke with Maureen Kelly , the Head of Brand and Content Marketing at Hiscox USA, about how she manages content, brand, and design for a major insuranc

Finance 59
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15 years in, it’s clear: All business is social

Sprout Social

15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Fast forward to todaysocial isnt just another part of the marketing mix anymore. Its the channel where your brands success is determined, and the new center of gravity for your entire business. Sprout has grown from a scrappy start-up into a data-driven global company, evolving alongside social itself.

Transform 101
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Unblock your creative flow with AI by Edna Chavira

Martech

Even the best content is useless if it cant be found or reused. And for too many marketing teams, Digital Asset Management (DAM) systems have become more burden than benefit bogged down by manual tagging, inconsistent metadata, and time-consuming workflows. In Unlock Your DAM: Fuel Your Creative Process with Generative AI , well show how marketers are integrating Generative AI into DAM systems to break through these barriers streamlining asset discovery, automating tagging, and enabling faster

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Best 5 No-Code App Builders in 2025 (Updated!)

Dreamgrow

Hello, 2025 here – and who says only developers can build apps?! Let's face it: Read more The post Best 5 No-Code App Builders in 2025 (Updated!) appeared first on Dreamgrow.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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7 Great (And Not So Great) Sports Marketing Campaigns | 2024

Bannerflow

The synergy between digital marketing and sports is undeniable. Done well, sports marketing campaigns can capture the hearts and minds of sports fans. Brands that use sponsorships or digital promotions have increased affinity and loyalty with their audiences.

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Becoming an AI Expert in Your Company or Industry

Social Media Examiner

Worried you're falling behind on AI while others in your industry are racing ahead? Unsure how to position yourself as the go-to AI resource inside your companyeven if you're not a developer? In this article, you'll discover a step-by-step approach to becoming an AI expert in your organization or niche so you can lead innovation, […] The post Becoming an AI Expert in Your Company or Industry appeared first on Social Media Examiner.

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The 6 Numbers That Treat Marketing PTSD

yorCMO

Learn the six critical metrics every founder must track to avoid marketing PTSD and start making data-driven marketing decisions.

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Brand Innovators ShopTalk Backstage with American Eagle

illumin

During Shoptalk Las Vegas, American Eagle CMO Craig Brommers sits down with illumin CSO Seraj Bharwani to discuss how brands can navigate today’s retail landscape with the right balance of innovation, data, and authenticity. Hear why embracing AI thoughtfully and staying true to your brand values is key to long-term success.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How is Direct Mail Marketing Used in Telecommunications?

Whos Mailing What

With so many ways to communicate with your customers, it can be easy to rely on the fastest and most cost-effective methods digital advertisements, pop-ups, or website banners.

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Trickle AI Review 2025: Key Features, Pricing, and Alternatives

Zumvu

Trickle provides an exceptional platform for users who want to design and implement AI-driven applications. Its intuitive interface combined with its advanced functionalities makes it suitable for numerous tech-savvy customers, from business startups to institutions.

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B2B Marketing Tactics That Every Media Company Needs to Embrace in 2025

The LeadG2 Blog

As we move further into 2025, the landscape of B2B marketing continues to evolve rapidly. Media companies must stay ahead of the curve to remain competitive.

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What Most SaaS Startups Get Wrong About Growth (and How Ray Got It Right)

SMA Marketing

In this episode of The Growth Nexus Podcast, host Ryan Shelley sits down with Ray Winkelman, founder of Prepped, a Tampa-based SaaS platform purpose-built for meal prep companies. From Food Delivery to Founding a SaaS for Meal Prep Businesses Ray shares his journey from working in large-scale food delivery tech in Canada to finding his.

Food 52
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,