Tue.Apr 29, 2025

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How to Sell on Instagram: A Complete Guide for Creators and Businesses

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. (Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.) Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even

Gen Z 113
Gen Z Influencer Marketing Manufacturing User-Generated 113
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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

APRIL 29, 2025

I love the Back to the Future series, especially Part II where we see the future. Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and Im still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isnt relegated to the movies. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company.

Price 111
Price CMO Marketers Marketing 111
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Your emails belong in Promotions — and that’s a good thing

Martech

APRIL 29, 2025

Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.

Promotion 102
Promotion Email Marketing Education Place 102
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A blueprint to add LinkedIn video to your social strategy

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

Thought Leadership 98
Thought Leadership Education Promotion Entertainment 98
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Meta Tags: What They Are & How to Use Them to Boost Your SEO

Backlinko

APRIL 29, 2025

Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your websites visitors wont see them. But search engines, browsers, and social media platforms can see and use them. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results.

SEO 98
SEO Management Product Place 98
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15 years in, it’s clear: All business is social

Sprout Social

APRIL 29, 2025

15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Fast forward to todaysocial isnt just another part of the marketing mix anymore. Its the channel where your brands success is determined, and the new center of gravity for your entire business. Sprout has grown from a scrappy start-up into a data-driven global company, evolving alongside social itself.

Transform 106
Transform CMO Marketing Mix Customer Journey 106

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6 Proven Steps to Master Ecommerce Keyword Research

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetifys success. This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. The team identified and mapped transactional keywords to these money pages. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hier

eCommerce 80
eCommerce Food Shoppers Retail 80
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Unblock your creative flow with AI by Edna Chavira

Martech

APRIL 29, 2025

Even the best content is useless if it cant be found or reused. And for too many marketing teams, Digital Asset Management (DAM) systems have become more burden than benefit bogged down by manual tagging, inconsistent metadata, and time-consuming workflows. In Unlock Your DAM: Fuel Your Creative Process with Generative AI , well show how marketers are integrating Generative AI into DAM systems to break through these barriers streamlining asset discovery, automating tagging, and enabling faster

Management 93
Management Whitepaper Marketing Marketers 93
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6 Effective Multi-Location Review Management Strategies

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. Business reviews are often scattered across multiple channels like Google, Facebook, Yelp, etc. No matter where your customers leave reviews, they always expect your acknowledgement and quick responses.

Management 59
Management Logistics User-Generated Place 59
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10 must-use marketing updates in the Salesforce Summer 2025 releases

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. The updates offer richer AI, deeper personalization and new messaging channels. They also help marketing teams tighten their data hygiene and compliance and ease troubleshooting. We’ve reviewed the updates and identified 10 that will help marketing teams by delivering more intelligent automation, higher ROI and leaner ops.

Marketers 72
Marketers Marketing Analytics Customer 72
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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8 employee advocacy tools to amplify your social media reach

Hootsuite

APRIL 29, 2025

Thinking of starting an employee advocacy program ? Smart move. You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. The question is, how will you manage it? Ive done the whole share a link in Slack and hope people post it thing. Theres no oversight in the process or transparency in the outcomes.

Price 58
Price User-Generated Thought Leadership Whitepaper 58
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The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025

Set Up

APRIL 29, 2025

The financial services industry has never been known for moving fast, but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow. We spoke with Maureen Kelly , the Head of Brand and Content Marketing at Hiscox USA, about how she manages content, brand, and design for a major insuranc

Finance 59
Finance Transform Management Branding 59
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We Took Remote Work to the House of Lords — Here’s Why

Exposure Ninja

APRIL 29, 2025

Remote work isn’t just a perk. It’s a competitive advantage. On 28 April 2025, our CEO Charlie Marchant took that message to the House of Lords. Charlie Marchant joined a panel of UK employers at the Palace of Westminster as part of the House of Lords inquiry into the future of remote and hybrid working. The panel explored how flexible work impacts productivity, inclusivity, and employee wellbeing, as well as what it means for the UK’s economic growth, carbon goals, and employm

Transform 52
Transform SEO Place Product 52
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Using AI for email marketing: Dos and don'ts

Welcome Software

APRIL 29, 2025

Email marketing: go with audience segments or go home. The more personalization you have per segment, the more successful your emails will be. however, the more personalization you have per email, the more work you have. Enter AI to save the day. or just a bunch of time. However, there are some marketing slip-ups that can occur when AI isn't used right.

Email Marketing 40
Email Marketing Marketers Marketing Shoppers 40
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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7 Great (And Not So Great) Sports Marketing Campaigns | 2024

Bannerflow

APRIL 29, 2025

The synergy between digital marketing and sports is undeniable. Done well, sports marketing campaigns can capture the hearts and minds of sports fans. Brands that use sponsorships or digital promotions have increased affinity and loyalty with their audiences.

Marketers 95
Marketers Marketing Digital Marketing Promotion 95
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Becoming an AI Expert in Your Company or Industry

Social Media Examiner

APRIL 29, 2025

Worried you're falling behind on AI while others in your industry are racing ahead? Unsure how to position yourself as the go-to AI resource inside your companyeven if you're not a developer? In this article, you'll discover a step-by-step approach to becoming an AI expert in your organization or niche so you can lead innovation, […] The post Becoming an AI Expert in Your Company or Industry appeared first on Social Media Examiner.

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The 6 Numbers That Treat Marketing PTSD

yorCMO

APRIL 29, 2025

Learn the six critical metrics every founder must track to avoid marketing PTSD and start making data-driven marketing decisions.

Marketers 59
Marketers Marketing 59
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Brand Innovators ShopTalk Backstage with American Eagle

illumin

APRIL 29, 2025

During Shoptalk Las Vegas, American Eagle CMO Craig Brommers sits down with illumin CSO Seraj Bharwani to discuss how brands can navigate today’s retail landscape with the right balance of innovation, data, and authenticity. Hear why embracing AI thoughtfully and staying true to your brand values is key to long-term success.

Branding 52
Branding CMO Retail 52
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How is Direct Mail Marketing Used in Telecommunications?

Whos Mailing What

APRIL 29, 2025

With so many ways to communicate with your customers, it can be easy to rely on the fastest and most cost-effective methods digital advertisements, pop-ups, or website banners.

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Direct Mail Communications Advertising Advertisers 52
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Trickle AI Review 2025: Key Features, Pricing, and Alternatives

Zumvu

APRIL 29, 2025

Trickle provides an exceptional platform for users who want to design and implement AI-driven applications. Its intuitive interface combined with its advanced functionalities makes it suitable for numerous tech-savvy customers, from business startups to institutions.

Price 52
Price Customer 52
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B2B Marketing Tactics That Every Media Company Needs to Embrace in 2025

The LeadG2 Blog

APRIL 29, 2025

As we move further into 2025, the landscape of B2B marketing continues to evolve rapidly. Media companies must stay ahead of the curve to remain competitive.

Marketers 52
Marketers Marketing 52
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What Most SaaS Startups Get Wrong About Growth (and How Ray Got It Right)

SMA Marketing

APRIL 29, 2025

In this episode of The Growth Nexus Podcast, host Ryan Shelley sits down with Ray Winkelman, founder of Prepped, a Tampa-based SaaS platform purpose-built for meal prep companies. From Food Delivery to Founding a SaaS for Meal Prep Businesses Ray shares his journey from working in large-scale food delivery tech in Canada to finding his.

Food 52
Food 52
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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7 Things Your B2B Buyers Expect Now (& How to Deliver)

Marketing Insider Group

APRIL 29, 2025

The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect moreand they’re not afraid to look elsewhere for it. Research shows that 82% of B2B buyers now expect the same level of speed, ease, and personalization they receive as consumers.[1] Welcome to the new age of B2B buying, where the buyernot the sellerholds the power.

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CRM Price Whitepaper Thought Leadership 89
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How LinkedIn rewards tribal loyalty over truth

Martech

APRIL 29, 2025

LinkedIn is the best and worst thing that ever happened to professional learning. It’s the largest professional network in the world. It’s where reputations are built, thought leadership is measured in emojis and visibility is often mistaken for insight. But beneath the surface lies a deeper structural flaw one that quietly undermines the cross-functional collaboration we claim to value.

Thought Leadership 80
Thought Leadership Finance Transform CRM 80
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