Martech
OCTOBER 13, 2023
Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.
Search Engine Land
OCTOBER 13, 2023
Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion rates, easier tracking, more long-term value and more lenient policies.
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Martech
OCTOBER 13, 2023
Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. “Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York.
Search Engine Land
OCTOBER 13, 2023
Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue started on October 11th at 12:59 am ET.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
OCTOBER 13, 2023
Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. This is the first in a series of articles exploring aspects of this responsibility, and how to succeed.
Search Engine Land
OCTOBER 13, 2023
The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
OCTOBER 13, 2023
Are you looking to bring more traffic to your website? Creating the right content is key to attracting more visitors to your site. One way to do this is by writing different types of blog posts that are proven to be the most engaging for your audience.
Hubspot Marketing
OCTOBER 13, 2023
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression. When designing your logo, you can make a powerful impact on how your brand is perceived. Designing a timeless logo is challenging, but we’re here to help.
Content Marketing Institute
OCTOBER 13, 2023
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
Rock Content
OCTOBER 13, 2023
It was no longer enough to March core update , in August and the September Helpful Content , Google officially announced yet another core algorithm update, just two months after its update: the Google Core October Update. Yes! The major updates will gain a name, after all, the algorithm is being updated constantly than before. And if this news took you by surprise(and you don’t sign the The Beat ), your website traffic is probably already suffering.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
OCTOBER 13, 2023
As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact, only to hear a dismissive “no.
Zumvu
OCTOBER 13, 2023
Businesses are using AI integration increasingly to automate their business processes and other relevant tasks.
Rock Content
OCTOBER 13, 2023
Content marketing is essential for the online positioning of any company, regardless of its segment of activity. It’s what will guarantee that your brand will appear in search results when the user asks a question related to your business. Without it, you may become completely dependent on pay-per-click (PPC) or other paid media channels and we all know that may not be the best long-term strategy.
David Meerman Scott
OCTOBER 13, 2023
I admire people who live a unique life, bouncing around, doing the things that interest them, living by their wits rather than just doing what’s accepted. John Perry Barlow was a unique character indeed, and my friend Brian Halligan is making a movie about Barlow’s life.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMO Network
OCTOBER 13, 2023
2023 Forbes CMO Summit brings together the marketing community’s global leaders to discuss what matters most to today’s chief-marketers—and why.
Rock Content
OCTOBER 13, 2023
Case studies are a powerful tool in your marketing arsenal, capable of highlighting your successes and showcasing your ability to deliver results. However, their effectiveness highly depends on the nature of the customer interview questions you ask. What are the right questions to ask in a case study interview? The questions will largely depend on your specific industry, the client’s experience, and the objectives of the case study.
CMO Network
OCTOBER 13, 2023
2023 Forbes CMO Summit brings together the marketing community’s global leaders to discuss what matters most to today’s chief-marketers—and why.
illumin
OCTOBER 13, 2023
Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fractional CMO
OCTOBER 13, 2023
Introduction Greetings, marketing enthusiasts and collaboration fans! Ever wondered how two separate entities can join forces, creating a synergy that boosts revenue, enhances brand visibility, and captures the attention of prospects? Well, that’s partnership marketing for you- a gateway to limitless growth! Source: giphy In this “blog post”, we’ll take you on an insightful journey through the partnership marketing roadmap – from the wild brainstorming phase to the grand outreach plan and post-p
Dana Nicole
OCTOBER 13, 2023
Last Updated on October 13, 2023 You may have recently seen videos of famous influencers and celebrities making their way around Instagram. Like this one that looks a lot like Kendall Jenner but is actually Billie—someone here to “give you advice and act like your older sister”: Or this one, where Paris Hilton is playing Amber the detective: Currently, there are 27 different AI characters from Meta, ranging from athletes to chefs to writers.
Backlinko
OCTOBER 13, 2023
In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me tell you all about it. In this guide I’m going to cover: Exactly what image SEO is Its benefits My 15 top tips for optimizing your images How to use various tools to identify issues with your site’s images How to optimize your images for Google Lens By the end, you should fully understand why image SEO is crucial for your
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