Martech

NOVEMBER 10, 2023

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack.

Transform 110

Transform CMO Management Digital Marketing 110

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always what they seem. How you perceive data on a high level may not necessarily be valid once you dig deeper.

SEO 125

SEO Advertising Advertisers Place 125

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

Customer 111

Customer Branding Product Marketing 111

Search Engine Land

NOVEMBER 10, 2023

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Explaining why the rollout is such a big deal, he said on LinkedI

Advertising 120

Advertising Advertisers Retail Shoppers 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.

Retail 106

Retail Advertising Advertisers Food 106

Search Engine Land

NOVEMBER 10, 2023

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.

Advertising 114

Advertising Advertisers Customer Search Marketers 114

Search Engine Land

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

Customer 108

Customer Branding Product Marketing 108

CMO Network

NOVEMBER 10, 2023

Meta has made the decision to offer ad-free subscription is to comply with changing European regulations. A look at the new offerings and how they may evolve.

CMO 111

CMO 111

Backlinko

NOVEMBER 10, 2023

A complete guide to local SEO. Learn how to rank in the 3-pack, build NAP citations and more.

SEO 98

SEO 98

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Six & Flow

NOVEMBER 10, 2023

Now that we have delved into the complexities of sales, the importance of relationships, and the challenges of inconsistent team performance in Part 1 , it's time to unveil the 5 best practices that will revolutionise your sales team and empower them to create a high-performing unit that consistently replicates excellence.

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Sachs Marketing Group

NOVEMBER 10, 2023

There are different types of content uniquely suited for ecommerce websites, each designed to engage shoppers at various stages of their journey. From detailed product descriptions and informative blog articles to engaging videos and user-generated reviews, these content forms work together to build trust, answer questions, and provide a rich online shopping experience, ultimately encouraging sales and customer loyalty.

eCommerce 52

eCommerce User-Generated Entertainment Shoppers 52

Six & Flow

NOVEMBER 10, 2023

We recently teamed up with HubSpot to discuss the challenges facing sales teams in today's competitive landscape in our webinar 5 Steps to Replicate Sales Excellence. In this webinar, Richard Wood (CEO, Six & Flow) and Alex Rainford (Product Marketing, HubSpot) explore how p rospects are now harder to reach, budgets are tightening, and sales cycles are lengthening.

Product Marketing 52

Product Marketing Product Marketing Marketers 52

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). But where is the social network now? And where is it likely to go in the coming months? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates.

Gen Z 52

Gen Z Advertising Advertisers Place 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Six & Flow

NOVEMBER 10, 2023

The rise of AI in the B2B landscape is undeniable, captivating consumers and driving businesses to respond quickly with a surge of AI-infused products. However, it's important to recognise that not all AI solutions are created equal.

Customer 52

Customer Product 52

Search Engine Land

NOVEMBER 10, 2023

Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T ). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how.

eCommerce 21

eCommerce Branding PR Shoppers 21

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

eCommerce 100

eCommerce Fashion Transform Retail 100