Calvyn Lee Blog
JANUARY 31, 2023
Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?
Aspiration Marketing
JANUARY 31, 2023
Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. What happened? The world of search engine optimization (SEO) is constantly evolving. With the introduction of new algorithms, ranking factors, and metrics, it can be difficult for website owners to keep up. However, one recent development that has taken the SEO community by storm is the new Authority Score.
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Jeff Bullas
JANUARY 31, 2023
Side hustles are a great way to boost your income, and sometimes they even turn into something more than a side hustle, making them definitely worth a shot for anyone interested. But where does one begin on the side hustle journey ? And which side hustles are the best to try out? We’ve got it all laid out here in a helpful guide to side hustles! Specifically, we’ll talk about how affiliate marketing is one of the best options, especially if you’d like to use Instagram as one of your main tools.
Aspiration Marketing
JANUARY 31, 2023
Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. What happened? The world of search engine optimization (SEO) is constantly evolving. With the introduction of new algorithms, ranking factors, and metrics, it can be difficult for website owners to keep up. However, one recent development that has taken the SEO community by storm is the new Authority Score.
Jeff Bullas
JANUARY 31, 2023
In recent years, we have seen a rapid increase in the use of artificial intelligence (AI) in various industries. One of the most popular applications of AI is in marketing. AI tools can help marketing departments in various ways, from optimizing ad campaigns to personalizing content. One area of particular interest to marketers is the use of AI for measuring the creative impact of marketing campaigns.
Content Marketing Institute
JANUARY 31, 2023
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Spiralytics
JANUARY 31, 2023
Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.
Aspiration Marketing
JANUARY 31, 2023
The HubSpot Marketing Hub is an integral part of Inbound Marketing with a powerful customer relations management (CRM), offering a meaningful way to assess, evaluate, and align marketing strategies that involve team members across the organization. How can it help your marketing efforts?
Search Engine Journal
JANUARY 31, 2023
OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.
Hootsuite
JANUARY 31, 2023
Is there anything more important than choosing the right TikTok fonts? And no, we will not accept “the birth of your firstborn” or “that time you graduated university” as answers. It sounds like we’re exaggerating (and ok fine, we are), but like any other design decision, your font choice says a lot about your brand identity and the audience you’re trying to appeal to on TikTok.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
JANUARY 31, 2023
Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 31, 2023
Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you're active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels on Facebook. If you're unsure how to create and post Reels on Facebook, keep reading for a step-by-step guide and information on Facebook Reels' best practices.
Search Engine Journal
JANUARY 31, 2023
OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. The post ChatGPT Update: Improved Math Capabilities appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 31, 2023
TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab. Discover what Snapchat’s latest Spotlight tab is, how the algorithm works, and how it can help brands double their reach. What is Spotlight on Snapchat? Spotlight Snapchat Features How to Use Snapchat Spotlight How Snapchat Decides Which Content to Feature on Spotlight Image Source Where it differs from other social platforms is that it doesn’t give users free rein to p
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JANUARY 31, 2023
Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] appeared first on Search Engine Journal.
Martech
JANUARY 31, 2023
How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to celestial heights? As a marketing executive, you must elevate your entire team’s performance. But cracking the whip, as the idiom goes, is an anachronistic form of team management.
Search Engine Journal
JANUARY 31, 2023
Virtually all ChatGPT content contain one or more of these flaws. This is how to prevent them. The post 11 Disadvantages Of ChatGPT Content appeared first on Search Engine Journal.
Econsultancy
JANUARY 31, 2023
2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% in November 2022, according to ONS, which it says continues a downward trend seen since early 2021.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
JANUARY 31, 2023
Scaling your content production doesn't always equal success. Don't underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first on Search Engine Journal.
Martech
JANUARY 31, 2023
Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience.
Zumvu
JANUARY 31, 2023
Want to maximize the potential of your social media campaign? Then you must ensure to choose the right brand ambassador for the job.
Scoop.it!
JANUARY 31, 2023
Analyzing your competitors’ strategies can help you identify areas for improvement and create products that satisfy your client’s needs better than your competitor’s offerings. So what does it take to carry out proper competitor analysis? 8 Ways to Learn About Your Competitor’s Strategies The process of analyzing your competitors is time-consuming. However, its benefits are great.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
JANUARY 31, 2023
Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP. The post Google Business Profile Optimization For The Financial Vertical appeared first on Search Engine Journal.
Social Media Examiner
JANUARY 31, 2023
Are your competitors outpacing you on LinkedIn? Wondering how to find out what they’re doing to grow an audience? In this article, you’ll discover how to use the upgraded LinkedIn competitor analytics dashboard to improve your business page content and strategy. How LinkedIn Competitor Analytics Can Inform Your Marketing For most social media marketers, reporting […] The post LinkedIn Competitor Analytics: How to Research and Beat Other Company Pages appeared first on Social Media Examiner
Martech
JANUARY 31, 2023
With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience.
Search Engine Land
JANUARY 31, 2023
You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This is super basic SEO – and it’s likely you were probably already creating your headlines with search in mind already.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Martech
JANUARY 31, 2023
This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000. The reasons cited were a downward trend in business and a “ faster deceleration ” than expected following positive growth during the pandemic.
Lynton Web
JANUARY 31, 2023
As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. Do them right, and they can work together to increase traffic, lead generation, and conversions. Done wrong, and you’re looking at the opposite effect. Don’t spend time on content that will not garner a return for your efforts! In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time.
yorCMO
JANUARY 31, 2023
By assembling a team that has different perspectives, experiences, and skills, a business can benefit from the collective expertise of the group and expand its capabilities. This is especially important when a business is uncertain about what they don’t know. The post How to Leverage When You Don’t Know What You Don’t Know appeared first on yorCMO.
Martech
JANUARY 31, 2023
As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put a roadmap in place to align organizational teams and connect customer data. “Creating and delivering a great customer experience starts with the ability to identify your customers at all touch points,” said Amy Nelson, Big Lots’ vice president of customer relationship
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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