Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. Affiliate coupons cut into margin without adding incremental value. If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incrementa

Affiliate Marketing 88

Affiliate Marketing Non-Profit Real Estate Retail 88

Aspiration Marketing

FEBRUARY 10, 2023

As a core content marketing tool, a well-written blog is one of its most valuable resources. Not only does it often serve as a prospective client's initial touch-point with your brand, but your blog can also go a long way in expressing your company's mission, style, and accomplishments. Are you maximizing this aspect of your marketing platform? Or do you find yourself making the following blogging blunders?

SEO 274

SEO Content Marketing Branding Marketers 274

Ann Handley

FEBRUARY 10, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * This is a story about AI Writing and typewriters. Over the holiday break I lifted a curious grimy, gray case up off the cruddy floor of an even cruddier secondhand shop. It was heavy and bulky, big enough to house… what?

Price 150

Price Management Marketers Marketing 150

Aspiration Marketing

FEBRUARY 10, 2023

As a core content marketing tool, a well-written blog is one of its most valuable resources. Not only does it often serve as a prospective client's initial touch-point with your brand, but your blog can also go a long way in expressing your company's mission, style, and accomplishments. Are you maximizing this aspect of your marketing platform? Or do you find yourself making the following blogging blunders?

SEO 130

SEO Content Marketing Branding Marketers 130

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Martech

FEBRUARY 10, 2023

We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.

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Transform Marketers Marketing Analytics 123

Search Engine Journal

FEBRUARY 10, 2023

LaMDA, the underlying technology of Bard AI, is trained with a dataset called Infiniset, the details of which are kept exceedingly vague The post Google Bard AI – What Sites Were Used To Train It? appeared first on Search Engine Journal.

SEO 116

SEO 116

Hubspot Marketing

FEBRUARY 10, 2023

Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content. In this post, we'll dive into how to post on Snapchat Spotlight and how to create captivating videos that drive results. How to Post to Snapchat Spotlight How to Check the Status of Your Submitted Spotlight Videos How to Save or Delete Snaps Shared on Spotlight Tips for Creating Snapchat Spotlight Videos How to Post to Snapchat Spotlight Via Mobile Device Image Source Rec

Education 106

Education Promotion Place 106

Search Engine Roundtable

FEBRUARY 10, 2023

With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a screenshot of an ad spotted in the ChatGPT interface within Bing's new search results.

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Buffer Marketing

FEBRUARY 10, 2023

It's fair to say that not many people grow up dreaming about working in customer support. It's not the typical aspirational career path! Indeed, some see a customer support role as a stepping stone to something else or a short-term job in a break from college or Uni. After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever.

Finance 103

Finance Communications Product Management 103

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Roundtable

FEBRUARY 10, 2023

I am seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update - both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.

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Search Engine Journal

FEBRUARY 10, 2023

AI is shaking up search. Here are some Google alternatives you can try, offering better search experience and higher levels of privacy. The post 21 Great Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.

SEO 98

SEO 98

Search Engine Roundtable

FEBRUARY 10, 2023

Famed YouTuber and excellent tech reviewer, Marques Brownlee, posted a poll on Twitter to his 6 million followers asking would you rather use Google as it exists now or Bing with ChatGPT added. The poll had over 320,000 submissions and about 59% said they would rather use Google now.

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Search Engine Land

FEBRUARY 10, 2023

ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously: How can ChatGPT help create content for SEO? ChatGPT performs a few specific functions that can help you with content creation for SEO like: Writing whole SEO-focused blog posts, articles, and landing pages.

SEO 97

SEO Promotion Product Search Marketers 97

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Roundtable

FEBRUARY 10, 2023

Google is testing a "trending" label in the people also ask box in the mobile search results. I guess it shows trending searches in the category of what other people are asking about that query.

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CMO Network

FEBRUARY 10, 2023

Uber One's 2023 Super Bowl ad featuring Diddy is reviewed. The ad takes a unique approach to nostalgia by combining hitmaker Diddy with artists of very catch songs from the fomrmative years of millennials.

Millennials 93

Millennials CMO 93

Search Engine Roundtable

FEBRUARY 10, 2023

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Search Engine Land

FEBRUARY 10, 2023

Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine. One million. Yes, that is, one million people in 48 hours have signed up to try the new AI-powered Microsoft Bing search engine. Yusuf Mehdi posted , “We’re humbled and energized by the number of people who want to test-drive the new AI-powered Bing!

SEO 91

SEO Marketers Marketing 91

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Roundtable

FEBRUARY 10, 2023

Here is a recap of what happened in the search forums today.

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Search Engine Land

FEBRUARY 10, 2023

SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on the verge of tremendous change that will have a huge effect on organic and paid search, but also on how we perform our day-to-day jobs.

Education 89

Education SEO Search Marketers Marketers 89

Search Engine Roundtable

FEBRUARY 10, 2023

Microsoft Bing is now tucking away its logo, hiding it from searchers, after you conduct a search using your mobile device. Bing will anchor you down to the top of the search box, moving the Microsoft Bing logo out of view, and focusing just on the search results page.

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Search Engine Land

FEBRUARY 10, 2023

Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used in Search Console or ranking, but it was used in Lighthouse, Google’s developer tool.

SEO 87

SEO 87

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Roundtable

FEBRUARY 10, 2023

What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google's Bard announcement and a bit about the Paris announcement two days later. But Microsoft Bing stole the show.

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Neil Patel

FEBRUARY 10, 2023

Have you heard the buzz, or have you been hiding under a rock? Everyone in SEO is talking about GPT-3, and for good reason. We’ve made some elements of AI-generated content part of our everyday lives (autocomplete in your Gmail emails, for example), but how does GPT-3 content differ? Created by OpenAI, GPT-3 content generators have polarized marketers and content writers.

SEO 83

SEO Transform User-Generated Copywriting 83

Search Engine Land

FEBRUARY 10, 2023

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in the above states on February 22, 2023.

Advertising 73

Advertising Advertisers Promotion Branding 73

Set Up

FEBRUARY 10, 2023

This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. Regardless of how you feel about it, cold calling is a part of the sales process. Even though the sentiment around it’s effectiveness has changed ( Hubspot shared that 2007 it took an average of 3.68 cold call attempts to reach someone and now it takes 8), you can still use it as an effective sales strategy.

Analytics 52

Analytics Marketers Marketing 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Land

FEBRUARY 10, 2023

Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted.

Search Marketers 80

Search Marketers SEO Marketers Marketing 80

Welcome Software

FEBRUARY 10, 2023

Einen ersten Meilenstein im Bereich allgemein gebräuchlicher AI erreichte Google mit seinem Online-Dienst Google Trends. Er erfasst alle über die Google-Suchmaschine eingegebenen Suchbegriffe. Diese Daten setzt Google seit 2006 in Relation zum Gesamtsuchaufkommen und stellt diese – nach Regionen aufgeschlüsselt – monatlich zur Verfügung.

PR 40

PR SEO Marketers Marketing 40