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PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. Essentially, you are paying for targeted visitors to your website, app, or landing page. One of the more popular forms of PPC is search engine advertising. Also called paid search, it allows advertisers to bid for the right to place their ads in a search engine's links when a potential customer performs a search related to your business.
Your affiliate keyword marketing success depends on many things. Keyword research is one of the essential activities for affiliate websites. The right keywords will help people to find your content more easily. You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them i
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Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.
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Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy.
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Imagine it’s your birthday…. You roll over in bed and grab your phone, sifting through texts and emails wishing you well on your special day. In your inbox, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Now, how do you feel? Appreciated? Special? Well, that’s the point of a birthday email: to make your subscribers feel special.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators? In this article, the experts at HubSpot will explain what to look for when working with creators.
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