Aspiration Marketing

JULY 17, 2025

A well-crafted email has the power to cut through the constant digital chatter and forge meaningful connections with your audience, ultimately driving valuable conversions. But, the question is: how do you consistently create emails that not only land in inboxes but also compel recipients to open and take action? To guide you through this process, we've compiled a comprehensive email marketing checklist outlining the essential elements for achieving higher engagement and conversions.

Email Marketing 140

Email Marketing Marketers Marketing 140

SMA Marketing

JULY 17, 2025

AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. It explains the difference between business and search competitors, then walks through how each platform analyzes keyword performance, traffic trends, and content visibility. The focus is on identifying gaps, understanding competitor strategies, and adapting to changes in AI-driven search results.

SEO 52

SEO User-Generated Food Retail 52

Martech

JULY 17, 2025

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Whether you’re in marketing, sales, service or ops, this month’s highlights are designed to help your team move faster, gain better insights and simplify work. From a smarter Breeze Copilot to powerful data deduplication and seamless sandbox deployments, we’ve handpicked the 14 updates you’ll actually want to use.

CRM 75

CRM User-Generated Customer Journey Law 75

The Drum

JULY 17, 2025

Less than a quarter of CMOs report having enough budget to deliver their strategy. Chris Callaghan at Jaywing says that’s all the more reason to make sure you know what’s working. With marketing budgets under more scrutiny than ever, there’s a growing pressure to make every pound work harder. This relies on being able to measure how impactful marketing plans are, but what does that actually mean in practice?

Finance 77

Finance Marketing Plan Marketers Marketing 77

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

SocialPilot

JULY 17, 2025

Social proof is a powerful psychological phenomenon that states people rely on the actions and opinions of others when making decisions. Coined by American author and psychologist Robert Cialdini, social proof plays a crucial role in shaping consumer behavior. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads.

Transform 63

Transform User-Generated eCommerce Shoppers 63

Buffer Marketing

JULY 17, 2025

There’s a quiet shift happening across social platforms — and it’s not about algorithms or viral soundbites. It’s about community. Instagram has broadcast channels. YouTube has community posts. Snapchat leans on private stories. Messaging features are showing up inside apps that once only cared about public feeds. Now, TikTok is joining the party with bulletin boards, a new broadcast messaging tool that lets creators and brands share updates directly with followers, r

Communications 70

Communications Branding Promotion Product 70

The Drum

JULY 17, 2025

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.

Transform 104

Transform Advertising Advertisers Branding 104

Search Engine Roundtable

JULY 17, 2025

For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.

94

94

Sachs Marketing Group

JULY 17, 2025

Navigating the Noise The digital marketing world is undergoing a seismic shift. With the rollout of Google’s AI Overviews (AIOs) now appearing in over 16% of U.S. search queries— up from just 7.6% a few months ago ( Ahrefs, AI Overview Growth, 2025 )—and platforms like ChatGPT and Perplexity offering AI-generated answers with growing visibility, it’s no surprise that clients and marketers alike are asking: Is this the end of traditional SEO as we know it?

Digital Marketing 52

Digital Marketing SEO User-Generated PR 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Welcome Software

JULY 17, 2025

I never, ever gave a sh*t about impressions… until now. For years, impressions were just a vanity metric we ignored, representing the furthest possible point from revenue. Now? They may be the single most important signal of brand visibility in an AI-dominated web because SEO has become less about tricking an algorithm for a quick click and more about becoming a reliable and valuable data point for the AI or LLM’s knowledge base.

User-Generated 52

User-Generated CMO SEO Branding 52

Orbit Media Studios

JULY 17, 2025

By Andy Crestodina A small percentage of articles get most of the results. Maybe you’ve noticed. The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. They’re the big winners. These articles stand out, both for your audience and in your analytics. The digital marketer’s job is to find and analyze these high-performers.

SEO 105

SEO User-Generated Copywriting Content Marketing 105

SocialPilot

JULY 17, 2025

Social proof is a powerful psychological phenomenon that states people rely on the actions and opinions of others when making decisions. Coined by American author and psychologist Robert Cialdini, social proof plays a crucial role in shaping consumer behavior. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads.

Transform 40

Transform User-Generated eCommerce Shoppers 40

Hubspot Marketing

JULY 17, 2025

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched reasoning models solve problems that stump PhD mathematicians. What I’m seeing isn‘t just incremental improvement; it’s a complete phase change.

Transform 115

Transform User-Generated Energy Marketers 115

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Duct Tape Marketing

JULY 17, 2025

Helping Stakeholders Help Themselves written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Bill Shander, information designer, data communications expert, and founder of Beehive Media. Bill shares insights from his new book, “Stakeholder Whispering: Uncover What People Need Before Doing What They Ask.

Communications 44

Communications Finance Promotion Analytics 44

Hubspot Marketing

JULY 17, 2025

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.” That’s not the only off-label use for Substack. Today’s master of marketing is also a Substack fan — and she took a big risk with it.

CMO 63

CMO Place Product Promotion 63

Martech

JULY 17, 2025

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic was simple: GTM costs are short-term, their benefits too uncertain and their ties to financial outcomes too tenuous to justify anything but immediate expensing. But that logic is falling apart.

Transform 56

Transform Finance B2C Whitepaper 56

The Drum

JULY 17, 2025

Everywhere from Cannes to campaign briefs, there’s a $250bn industry that you could say is building the new marketing OS. Our Creative Technology for Drummies guide looks at how to really unlock its potential. Tools are multiplying, attention is fragmenting and expectations are only climbing. Talk to most marketers today and you’ll hear that the real challenge is finding a fix that enables them to scale content, stay relevant and protect brand equity – all at once.

New Markets 44

New Markets Product Branding Marketers 44

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

The LeadG2 Blog

JULY 17, 2025

👀Well. we made you look, didn't we!? If you’ve found yourself wondering, “Is blogging still worth it in 2025?”—you’re not alone. With the rise of short-form video, AI-generated content, and changing consumer behavior, some marketers are questioning whether blogging still delivers results. Here’s the answer: Blogging is far from dead. It has simply evolved.

Content Marketing 102

Content Marketing Marketers Marketing SEO 102

Search Engine Journal

JULY 17, 2025

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal.

Branding 81

Branding Traditional Marketing Marketers Marketing 81

Hubspot Marketing

JULY 17, 2025

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. These unique demands require tools that go beyond traditional customer management.

CRM 72

CRM Finance Transform Non-Profit 72

Search Engine Journal

JULY 17, 2025

Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers. The post Ex-Google Engineer Launches Athena For AI Search Visibility appeared first on Search Engine Journal.

Branding 107

Branding 107

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

The Drum

JULY 17, 2025

With change underway in search rankings, marketers must remember a fundamental truth, says Dave Peiris of Propellernet. People trust brands. When AI tools started taking off, Google faced a serious problem: the risk of its search results being flooded with AI-generated spam. If left unchecked, the world’s most-used search engine would lose trust – and with it, revenue.

SEO 71

SEO Branding Marketers Marketing 71

Six & Flow

JULY 17, 2025

If you're still trying to improve your customer experience (CX) using old-school scripts and clunky support flows, we’ve got news for you: it’s time to step up your game. CX automation isn’t just a buzzword anymore; it’s fast becoming the backbone of how businesses are delivering real, seamless experiences. And with agentic AI platforms like Talkdesk now in the mix, the future is here, and it's surprisingly user-friendly.

Customer 52

Customer 52

Sales Force: CMO

JULY 17, 2025

The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. To win today, personalization needs to go way beyond “Dear {{FirstName}}.

Whitepaper 52

Whitepaper Manufacturing Energy Finance 52

The Drum

JULY 17, 2025

Reframing a retirement hobby as a serious, competitive brand platform has marketers in a real pickle. Pickleball is everywhere right now. It’s the fastest-growing sport in the US, with participation up over 35% year-on-year. You’ll find courts carved into country clubs and city parks, players packing rec centers and entire communities rearranging their facilities to make room.

Branding 104

Branding Marketers Marketing 104

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Seth's Blog

JULY 17, 2025

First mistake: If you meet a talking dog in the street and it makes a few grammatical errors or speaks with an accent, you don’t use a few errors to dismiss the fact that this is an actual talking dog. It’s amazing. It might even be worth having it join your team. Second mistake: If a talking dog tells you something, that doesn’t mean it’s true.

132

132

The Drum

JULY 17, 2025

Audiences are said to be tired of superheroes. But Warner’s new Superman launch suggests there’s life in the genre yet if you know how to sell it. Audiences were supposed to be done with superhero movies. At least, that was the industry’s favorite excuse every time another costumed blockbuster underperformed. The phrase ‘superhero fatigue’ became a convenient diagnosis that avoided confronting whether these movies were being sold or made in a way people still wanted to see.

Marketers 72

Marketers Marketing 72

Search Engine Roundtable

JULY 17, 2025

Several weeks ago, we reported Google was testing AI-generated summaries for Google Discover. Well, according to TechCrunch, Google has confirmed as of this week, this is an official launch and is rolling out in the U.S.

110

110