Thu.Jan 30, 2025

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The CRO Checklist: Essential Elements for High-Converting Websites

Aspiration Marketing

Is your website a high-performance machine or a digital ghost town? To thrive online, your website needs to do more than just existit needs to actively attract and convert visitors. That's where Conversion Rate Optimization (CRO) comes in. CRO is the art and science of improving your website to increase the percentage of visitors who take desired actions, whether it's making a purchase, signing up for a newsletter, or requesting a quote.

Customer 281
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Is your marketing team AI-ready? 8 steps to strategic AI adoption

Martech

AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.

Marketing 119
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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.

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How soft skills solve marketing’s biggest challenges

Martech

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem isnt a lack of technical know-how its the absence of key human-centric skills like adaptability, emotional intelligence and collaboration.

Transform 114
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Create a Social Media Report: 6-Step Guide

SocialPilot

Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.

More Trending

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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 97
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AI-powered martech news and releases: January 30

Martech

OpenAIs counter-attack on Chinas DeepSeek is just sad. Faced with a competitor whose product costs 95% less, the company yelled, No fair! You copied us! The ChatGPT parent said DeepSeek used a process called distillation, which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. Everyone not getting an OpenAI paycheck saw the irony.

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Our AI Journey: Lessons from Failed Experiments and Where We Are Now

Animalz blog

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. We knew rejecting AI completely wasnt an option. It represented the biggest shift our industry had ever seen. If clients werent turning to AI themselves, they expected us to use it to their advantage.

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The Franchise Playbook: Insider Tips for First-Time Buyers

Duct Tape Marketing

The Franchise Playbook: Insider Tips for First-Time Buyers written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Smereczniak In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Smereczniak, serial entrepreneur and CEO of Franzy, a platform transforming franchise discovery and acquisition.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Choose the Right Marketing Agency in 2025

Set Up

Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Remember the infamous Pepsi ad in 2017 that led to endless criticism and backlash? Hence why we believe Hiring The Wrong Agency Is A Fireable Offense.

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How to Create a High Converting Landing Page That Turns Traffic into Money

Exposure Ninja

A landing page isn’t just another webpage. Done right, it’s a powerful tool that turns qualified traffic into money. But how do you create a high converting landing page that doesn’t just look good, it also works? We break this down into actionable steps, backed up by examples so that you can start selling more. What Is a High Converting Landing Page?

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How to Create a Successful Social Media Campaign?

SocialPilot

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?

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diginomica: AI is eating the world – why the AI revolution is good for business

Brian Solis

I’m fortunate to serve as the opening keynote speaker at ISE in Barcelona. To celebrate the moment, my team at ServiceNow secured an opportunity at diginomica for a contributed article that explores the keynote topic, “AI is eating the world – why the AI revolution is good for business.” Summary: AI isn’t just transforming business, it’s redefining what’s possible (if you lead it!

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Create a Successful Social Media Campaign?

SocialPilot

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?

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6 Trends Shaping the Future of SEO in 2025

Exposure Ninja

Search engine optimisation (SEO) has come a long way since the days of keyword stuffing and snagging any old backlink. Back then, SEO was more about exploiting the system than providing real value to users. Today, SEO takes a user-first approach. Search engines have become more sophisticated, prioritising intent and relevance over shortcuts (or black hat SEO ).

SEO 52
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Everything you need to know about content experience

Welcome Software

We all know that content is king — or queen . In a cutthroat and crowded digital space, the kind of user experiences you provide can make all the difference between just about surviving and positively thriving. And those experiences start (and end) with great content. But these days, there’s a lot more to it than that. Because to really nail it, you have to think beyond the world of basic content marketing.

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TOP100: 10 Ways to Stand Out as a Customer Marketing & Advocacy (CMA) Influencer

Base.ai

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth. CMAs serve as the bridge between customers and internal teams, advocating for customer needs, collecting feedback, and using these insights to shape strategies that benefit both the customer and the business.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]

Content Marketing Institute

Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.

Marketing 105
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How Automated Review Requests Can Transform Your Business

SocialPilot

Do you wonder how some businesses are able to collect more positive customer reviews? This magic is called – review automation. Getting customers to leave reviews isnt always easy. However, businesses that use an automated review automation system see an uptick in their number of feedback. Businesses that set up automated review processes dont just make things easier for themselvesthey see results.

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10 Best Software Testing Tools You Need to Know in 2025

Zumvu

It is about the quality and functionality of applications in this fast-moving world of software development. The demand for faster releases is always increasing, and of course, it has made software testing an intrinsic part of a development cycle.

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E-Commerce SEO Best Practices for 2025 (Bonus Checklist)

SMA Marketing

As a CMO leading the charge for your e-commerce marketing, you know the stakes are high. Getting your products in front of the right customers is more than just a goalits a constant battle for visibility. Between evolving search algorithms, fierce competition, and changing consumer behaviors, staying on top of search engine optimization (SEO) can.

SEO 52
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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10 Best Email Outreach Tools to Generate More Leads

Zumvu

Today, in the world of digital marketing email outreach remains one of the most effective ways to generate leads and develop relationships with possible customers. Be it sales recruitment networking or link building, a well-structured email outreach strategy will go a long way in enhancing your engagement and conversion rates.

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Is Search Dying and Does Content Really Matter Looking Ahead

Social Media Examiner

Are you worried about the future of search traffic? Wondering how to adapt your content strategy for the AI age? In this article, youll discover why Google search is declining and how to adjust your content marketing to thrive in 2025 and beyond. Why Content Marketing Still Matters in 2025 The marketing landscape is evolving […] The post Is Search Dying and Does Content Really Matter Looking Ahead appeared first on Social Media Examiner.

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Mastering the Recruitment Pipeline: How to Use HubSpot for Targeted Outreach

Six & Flow

Recruitment today isnt as straightforward as it used to be. With candidates behaving more like informed consumers and businesses yearning for tailored hiring solutions, recruiters are under immense pressure to keep up. At the centre of this challenge lies a single, essential concept the recruitment pipeline. A well-optimised pipeline ensures candidates are nurtured at every step while clients experience a smooth hiring process.

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