Jeff Bullas
JUNE 18, 2025
We live in a time when your credibility is measured by how many LinkedIn carousels you post per week, how many AI acronyms you can drop in a sentence, and the obvious, how many followers you have. And the other unspoken superpower often not mentioned except in furtive whispers is “Cracking the LinkedIn Algorithm Code”. But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through.
Aspiration Marketing
JUNE 18, 2025
You've poured your heart into building something great—a product or service you truly believe in. Your team is prepared and ready to go. But when you look at the sales numbers, they just don't reflect the effort. It's a gut-punch feeling, right? You're not alone. Many businesses hit this wall, not from lack of effort, but from a few common business development missteps.
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Sprout Social
JUNE 18, 2025
Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.
Seth's Blog
JUNE 18, 2025
Please who? If you’re on a social media network, are you seeking to optimize for the algorithm, the owners of the tech stock or your personal goals? If you’re publishing a book, are you working for the book or is the book working for you? You might be able to get the folks in the back row to smile a bit if you play your hit song just like it is on the radio, but perhaps your objective is to please the real fans in the front row–by jamming on something new.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Roundtable
JUNE 18, 2025
The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The Drum
JUNE 18, 2025
Throughout this week, The Drum will gather all the biggest winners from the International Festival of Creativity right here. Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the sun-soaked French Riviera for the annual Festival of Creativity, we’ll keep you updated with all the major wins each evening.
Search Engine Journal
JUNE 18, 2025
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good Google Ads Benchmarks In 2025? [STUDY] appeared first on Search Engine Journal.
The Drum
JUNE 18, 2025
In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the fear of making an indefensible purchase decision is what gets them hot under the collar. The most decisive factor in B2B buying today isn’t price or even performance, but fear – specifically, the fear of not being able to defend a buying decision if it turns out to be the wrong one.
Search Engine Journal
JUNE 18, 2025
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links. The post Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
The CMO Survey
JUNE 18, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. CMOs: Bridge the Martech Gap Before Adding More Tech Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now B2B Marketing Bandt.com
AWeber
JUNE 18, 2025
💼 Meet Sellvia Sellvia is an all-in-one ecommerce platform designed to help entrepreneurs start and grow their online businesses. From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed. It’s built for sellers at any stage, and even includes educational resources to help them grow smarter and faster. 😫 The Problem: Customer Follow-Up Was Time-Consuming and Inconsistent As Sellvia grew, so did the challenge of re-engaging the
The CMO Survey
JUNE 18, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles CMOs, CEOs and Marketers are all Struggling With Martech Data Issues Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associati
Search Engine Journal
JUNE 18, 2025
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership. The post YouTube Reports 200 Billion Daily Views For Shorts Format appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
illumin
JUNE 18, 2025
Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. (UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.
SocialPilot
JUNE 18, 2025
Knowing how to get verified on TikTok is your golden ticket to gain followers’ trust. It is not just a symbol—it’s a powerful statement of authenticity and trustworthiness that can set you apart from the sea of creators and help you build a strong bond with your audience. However, to get the coveted blue tick mark, you must take proactive steps to show you are the real deal.
The Drum
JUNE 18, 2025
The consulting giant’s chief marketing officer, John Rudiazky, opens up on how its marketing division is using AI. At Cannes Lions , conversation has turned from big-picture thinking to the practical applications of AI in marketing departments today. As a brand willing and able to embrace cutting-edge tech such as AI, you might think a litigious organization like EY would be slow to experiment.
Duct Tape Marketing
JUNE 18, 2025
How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search , zero click searches , and evolving Google search behaviors.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
JUNE 18, 2025
Let’s get real – everyone’s always yammering on about “best practices” for content: catchy headlines, stuffing in keywords, blah blah blah. Yeah, you need that stuff, fine. But here’s the thing nobody really talks about (at least not in public): the actual secret sauce is all those unwritten rules the pros follow but rarely spill. You know, the little tricks that make their stuff pop while everyone else is still stuck on “how to write a good title.
Martech
JUNE 18, 2025
Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. Gartner’s CEO and Senior Business Executive Survey. Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.
Neil Patel
JUNE 18, 2025
If you’ve published content online recently, there’s a good chance GPTBot has already crawled it. GPTBot is OpenAI’s web crawler that collects publicly available data to help train and fine-tune its large language models (LLMs), like the one powering ChatGPT. That means it’s helping artificial intelligence (AI) learn from your blog posts, product pages, help docs, and more.
The Drum
JUNE 18, 2025
On the Accenture yacht in Cannes, Droga slammed holding company silos, warned the industry is “collapsing,” and passed the baton to incoming CEO Ndidi Oteh – who says it’s time to build something no one expects. If Cannes Lions is the industry’s favorite mirror, David Droga used his time on the Accenture yacht to smash it. In a candid conversation with incoming CEO Ndidi Oteh, Droga took aim at everything from broken holding company models to the commodification of creativity – and made it clear
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JUNE 18, 2025
In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran, a MarTech contributor and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of Hyper Adaptive organizations. Melissa discusses her upcoming book, organizational restructuring and the need for dynamic governance over static playbooks.
Search Engine Roundtable
JUNE 18, 2025
Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.
Martech
JUNE 18, 2025
Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience. Unlike traditional AI, AI agents don’t just respond—they act. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results.
Search Engine Journal
JUNE 18, 2025
Build your marketing team’s AI capabilities with this 90-day action plan designed for CMOs and department leaders ready to get serious. The post CMOs, The Time Is Now To Assign An AI Leader appeared first on Search Engine Journal.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Roundtable
JUNE 18, 2025
It's been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I've seen over the last 24 hours or so. It appears that the volatility in ranking positions in Google search results is shifting more than the norm.
Search Engine Journal
JUNE 18, 2025
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt appeared first on Search Engine Journal.
The Drum
JUNE 18, 2025
The beauty & wellbeing VP and head of digital marketing & social-first doesn’t view AI as just another tool in her arsenal. For her, it’s a foundational technology on a par with the printing press and electricity. Selina Sykes is spearheading a full marketing transformation at Unilever, with AI woven into the very fabric of its global operations.
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