Thu.Sep 19, 2024

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What is Lo-Fi Content and How Does it Work in Influencer Marketing?

Aspiration Marketing

Consumers today want natural, authentic experiences, and influencers are leading the charge. Highly edited content is no longer cutting it, and brands are no exception to this expectation. So, what content do consumers want? Lo-fi: a form of content that focuses on a more casual and unpolished aesthetic, made popular by influencers. Now, how does this content work, and how can you make it work for you?

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Where AI falls short in high-stakes B2B industries

Martech

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.

PR 136
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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

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LinkedIn Company Page Strategies for 2025 and Beyond

Social Media Examiner

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? In this article, we’ll explore the best LinkedIn company page strategies. New Features for LinkedIn Company Pages LinkedIn company pages have undergone significant changes recently, offering new opportunities for B2B marketers to enhance their brand […] The post LinkedIn Company Page Strategies for 2025 and Beyond appeared first on Social Media Examiner.

Branding 144
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood. Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop.

Retail 119
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The ultimate guide to HTTP status codes for SEO

Search Engine Land

404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your website. Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. In this article: Understanding HTTP status codes.

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Amazon Ads launches AI-powered video

Search Engine Land

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time and cost are big challenges when it comes to creating good quality video content for campaigns.

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Programmatic Advertising: The Ultimate Guide

illumin

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. This is where programmatic advertising shines when leveraged well.

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How to develop a paid search strategy

Search Engine Land

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential.

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AI's Impact on Paid Media

Kuno Creative

Over the past few years, marketing AI has evolved from a hazy theoretical concept to an invaluable tool, handling labor-intensive tasks and helping teams conserve their precious time and brain power. It’s also completely reshaping paid advertising by boosting efficiency, accuracy and ROI on pay-per-click (PPC) campaigns. That is, of course, if you know how to use it to your advantage.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Content Marketing Institute

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

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The Benefits of Implementing a Kanban Inventory System in Your Business

Zumvu

In an economy driven by efficiency and lean operation, businesses are constantly searching for methods to refine their inventory management practices. The implementation of a Kanban inventory system can be transformative, providing numerous benefits including improved workflow, enhanced visibility, and increased flexibility.

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How brands and partners use the Sprout Social API

Sprout Social

In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail and adaptability. From scheduling posts and engaging with audiences to analyzing metrics and staying on top of trends, social teams always have their hands full.

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Top 7 Business Development Strategies for Driving Growth and Success

Zumvu

In today’s competitive landscape, effective business development strategies are crucial for driving growth and ensuring long-term success.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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When's the Best Time to Post on Instagram in 2024?

Buffer Marketing

There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It's a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of content only to post it in a social media dead zone that results in… crickets.

Analytics 122
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How to build interactive applications with generative AI

Martech

One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. Think Bankrate mortgage calculators, but for marketers. Keep reading to learn how I used a combination of spreadsheets and generative AI to create fully functioning calculators.

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How to Use AI Personalization Tactics to Scale Marketing Growth

Hubspot Marketing

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

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How to implement generative engine optimization (GEO) strategies

Search Engine Land

Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI Overviews.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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POSH Group turn RSVPs to ROI with Optimizely

Welcome Software

Teddy Eisenstein, Growth Manager at POSH Group, sat down with Audrey Hungerman (Manager, Customer Success) from Optimizely for an exclusive deep dive into POSH's bold experimentation journey. This second installment in the Customer Confidential series delves into how POSH has been able to enhance customer experiences, drive significant growth, and highlights how they’ve embraced innovation to stay ahead in a competitive market.

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New data: Google AI Overviews show more often to signed-in users

Search Engine Land

Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential to disrupt the amount of organic traffic you receive.

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How to Go Viral on Threads [10 Proven Strategies]

SocialPilot

You might love it, you might hate it, but you can’t ignore the newest social media network on the block by Meta- Threads. Hence, every Instagram account has slowly but surely adopted Threads into its content strategy. However, the Threads algorithm does not work like Instagram or Facebook. This has left users puzzled figuring out how to go viral on Threads.