AWeber
MAY 6, 2022
Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading.
Hubspot Marketing
MAY 6, 2022
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization.
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Search Engine Roundtable
MAY 6, 2022
One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is similar or the same as your competitors?
Search Engine Journal
MAY 6, 2022
Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options. . The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022 appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MAY 6, 2022
Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. But that’s only the beginning.
Search Engine Journal
MAY 6, 2022
Changes to LinkedIn's feed algorithm aim to provide users with better, more relevant content and spark discussion. The post LinkedIn Changes How It Ranks Content appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Customers.ai
MAY 6, 2022
Today I’m going to show you how to use automated text messages to grow your business by driving, qualifying and converting leads via mass texting. SMS messaging drives, qualifies, and converts leads automatically. That means you can build contact lists around the clock while saving your team tons of time and resources. If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like
Search Engine Journal
MAY 6, 2022
Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide. The post Power Up Your Personalization Strategy With Dynamic Content appeared first on Search Engine Journal.
Content Marketing Institute
MAY 6, 2022
Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits.
Hubspot Marketing
MAY 6, 2022
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?”. It’s “for every dollar I spend, how much do I get back?”. In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MAY 6, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant.
Quikly
MAY 6, 2022
Typically reserved for the 24 hours after Thanksgiving, Black Friday is seen as the one-day only annual sale where valuable items get huge price reductions and consumers get the opportunity to purchase those items if they move quickly. Media outlets spend countless news cycles discussing the holiday, and retailers strongly promote their upcoming sales.
Many Chat
MAY 6, 2022
Instagram Stories, which are used by most of Instagram’s 2 billion monthly active users , is one of the platform’s most fun and creative features. The best part aboutStories is that they can be either well-thought-out or spontaneous—depending on how you want to use them. However, not many people realize that backgrounds are one of the more interesting elements of Instagram Stories that you can get creative with!
Martech
MAY 6, 2022
Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving superior omnichannel CX.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Many Chat
MAY 6, 2022
If you’re a marketer or business owner, you know that Instagram can be a powerful tool for reaching new audiences and building your brand. But if you’re not taking advantage of Instagram DMs in Messenger, you’re missing out on a huge opportunity. It’s yet another avenue to meet your audience where they are and personalize your customer experience.
CMO Network
MAY 6, 2022
The actress, who recently invested in the eco-friendly CPG brand, talks with Forbes about her journey to embracing sustainability and the path for climate talks to stand out.
Many Chat
MAY 6, 2022
Going LIVE on TikTok is a solid way to grow your following and reap additional benefits. You get to engage with your audience, earn money through TikTok’s gift feature, and even raise money for charity while you’re at it. Unlike other platforms, however, TikTok doesn’t let every user go LIVE. There are certain criteria you have to meet to access to the LIVE feature.
Search Engine Journal
MAY 6, 2022
Astra WordPress theme, used by nearly 2 million websites, released a new version that delivers faster performance and many UI and design improvements. The post Updated Astra WordPress Theme Offers Stronger Performance appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Many Chat
MAY 6, 2022
Instagram has made some big updates to the platform, shifting more focus on creators who produce original content, as well as driving growth through eCommerce shopping. Gone are the days when you can repost used content and rake in branded partnerships. Instead, you need strategy, creativity and originality to get the most out of your audience. How?
Search Engine Journal
MAY 6, 2022
Google's John Mueller answers if the Meta Description tag matters for ranking purposes. The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.
Many Chat
MAY 6, 2022
Move over Instagram influencers—TikTok creators are the hot new thing. OK, that might be a bit of an over-the-top statement. But the numbers don’t lie. TikTok boasts over one billion active users (yes, billion with a “b”). Users are spending more than 800 minutes per month on the app. And that number is only trending upward. This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app.
Martech
MAY 6, 2022
Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required. It offers industry-specific templates and preset animations.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Many Chat
MAY 6, 2022
It takes mere seconds for people to draw conclusions from a first impression. This begs the question: What conclusions would an internet stranger draw from seeing your Instagram profile picture for the first time? If you’re an ecommerce business, you’ll want to make sure your profile picture makes the best impression, based on your product, branding, and target audience.
Search Engine Roundtable
MAY 6, 2022
Google has added a new option in the Business Redressal Complaint Form under the "Identify the content on Google Maps that you claim might lead to fraudulent activity" drop down. The new option is "this business doesn't exist" and the local SEO community are super happy about this addition.
Search Engine Journal
MAY 6, 2022
Google announced that it is deprecating several image and video sitemap tags and attributes. The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.
Digital Marketer
MAY 6, 2022
The world is full of strategies for media buying. Here’s one for coaches and consultants that is simple AND it works. Hassan Bash is a DigitalMarketer Certified Partner and the owner of Bash Revenue. Since 2014 he’s been helping companies increase their revenue by crafting user-friendly marketing funnels. Here is Hassan’s simple 4-step process to get started with paid advertising.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Litmus
MAY 6, 2022
Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email Personalization 101. There are four types of data that are valuable to marketers, especially when thinking about email personalization. Understanding these types of data is just as important as figuring out how to collect them.
Search Engine Roundtable
MAY 6, 2022
Google has a carousel in both desktop and mobile search that leads with "more about." For example, for a query on [apply business loan] you will find a carousel that reads "More about small business loans" with stories to publishers and government websites.
OnPassive Marketing
MAY 6, 2022
Social media marketing is the process of promoting your company or brand on social media platforms in order to increase brand awareness and reach potential customers. One way that you can engage with potential customers on social media is by using hashtags. In this article, we will teach you how to use hashtags effectively so that you may grow your audience by increasing engagement on social media.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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