Ann Handley
AUGUST 10, 2022
‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?
Hubspot Marketing
AUGUST 10, 2022
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.
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Sprout Social
AUGUST 10, 2022
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. 1. Rebuilds trust in your brand.
Hubspot Marketing
AUGUST 10, 2022
Every day, we're on the receiving end of a direct marketing campaign. We just might not know it. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
AUGUST 10, 2022
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” . Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off guard.
CMO Network
AUGUST 10, 2022
With the traditional pharmacy leaders, Walgreen’s and CVS, expanding virtual and in-person care, while Amazon and Walmart leverage their footprints and subscription models—the frontline healthcare wars are about to get even more competitive.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 10, 2022
Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Most (14 of 18) categories tracked by the Index saw monthly price drops.
Search Engine Journal
AUGUST 10, 2022
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 10, 2022
Google is testing displaying all of the menu bar options under the Google Search bar. This is instead of showing the "more" button, to see more search options.
Hootsuite
AUGUST 10, 2022
Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If you do fall into that first category, welcome to 2022! Wait ‘till you hear about BeReal.) Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
AUGUST 10, 2022
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. The post Meta Brings Automation To Small Business Advertising appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 10, 2022
Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.
Search Engine Journal
AUGUST 10, 2022
Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows. The post SEO Project Management: A Guide To Organizational Nirvana appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 10, 2022
As Google Lens becomes more and more popular, SEOs are asking, will we be able to see what traffic we get from Google Lens in Google Search Console? The answer is that Google Search Console currently does not support showing Google Lens traffic or data and likely won't in the foreseeable future.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ConsumerTalk
AUGUST 10, 2022
When people reach for packaged snack foods between meals, they often want healthy choices consistent with their meals and deliver nutritional benefits. Some of these needs are generational. Baby boomers, for example, are being told by their doctors that healthier choices will help prolong their lives or improve their health. Millennials are eating snacks as meals because they're too busy to sit down for a full meal, and Gen X is trying to shake itself free from childhoods full of sweet and sugar
Quikly
AUGUST 10, 2022
When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.
Search Engine Journal
AUGUST 10, 2022
What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage appeared first on Search Engine Journal.
CMO Network
AUGUST 10, 2022
The Netflix deal is an endorsement of Microsoft’s rebound as high-tech competitor in the profitable digital ad world. Will this agreement give both companies the digital ad credibility boost they need—and could it really be about the next moves?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
AUGUST 10, 2022
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we'd ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we've seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they're going due to the rising costs of inflation and continued economic uncertainties.
Content Marketing Institute
AUGUST 10, 2022
A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce.
Search Engine Roundtable
AUGUST 10, 2022
Google has updated its help documentation on dynamic rendering to say "dynamic rendering is a workaround and not a long-term solution for problems with JavaScript-generated content in search engines. "Instead, we recommend that you use server-side rendering, static rendering, or hydration as a solution," Google added.
Econsultancy
AUGUST 10, 2022
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. I joined IAS at the beginning of this year as its Managing Director in EMEA to further expand growth across our priority markets.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Influence & Co
AUGUST 10, 2022
This article was co-authored by Mackenzie Christian and Jackie Sims. FitOn has revolutionized the health and fitness industry by providing its users with instant access to a wide variety of premium wellness services. With more than 10 million users, FitOn expanded its reach even more in 2022 with the acquisition of Peerfit , a longtime leader in the corporate wellness space.
Search Engine Journal
AUGUST 10, 2022
Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. The post Microsoft Bing Adds Coupon Codes To Shopping Searches appeared first on Search Engine Journal.
Internet Marketing Ninjas
AUGUST 10, 2022
Pay-Per-Click advertising is one of the most efficient ways to buy relevant traffic. And yet, too often businesses are not implementing the tactic properly. What are the most common mistakes businesses make when investing into PPC advertising? To discuss pay-per-click advertising, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience.
Search Engine Journal
AUGUST 10, 2022
Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online. The post An Online Marketer’s Guide To Mastering Livestream Shopping appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
AUGUST 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. FYI.
Duct Tape Marketing
AUGUST 10, 2022
The 5 Stages Of Marketing Every Business Moves Their Customers Through written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.
OnPassive Marketing
AUGUST 10, 2022
With the popularity of Pinterest and Instagram, there’s no doubt that people are looking for new products. But how do you go about getting your products in front of potential customers? Does Pinterest Promote Your Products? If you are looking for ways to promote your products on Pinterest for free of cost, then you have come to the right place!
Duct Tape Marketing
AUGUST 10, 2022
How High-Performers Overcome Customer Indecision written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt Dixon. In this episode of the Duct Tape Marketing Podcast , I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He’s also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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