Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. Instead of chasing customers ( outbound marketing ) they would chase you if you created online content that solved their problems and informed them (inbound marketing).

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Aspiration Marketing

FEBRUARY 27, 2023

You're a marketer or a business owner, and you're trying to boost sales or increase your digital presence, or otherwise grow your business. Maybe you've heard terms like inbound marketing or content marketing, but you're leery of buzzwords, and you don't want to waste your time on a fad. Maybe you've even tried some techniques that go along with the inbound approach, like running a blog or increasing your social media presence.

Inbound Marketing 130

Inbound Marketing Marketing Marketers Content Marketing 130

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That's where the Instagram stats comes in. There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68).

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Journal

FEBRUARY 27, 2023

Learn from Google's Search Relations team how to minimize risks and avoid traffic loss during site moves. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first on Search Engine Journal.

SEO 131

SEO 131

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Businesses Grow

FEBRUARY 27, 2023

We recently had a lively discussion in the RISE community about the advantage of spending time in the corporate world before taking an entrepreneurial leap. Several people in my community have experience with large companies, and we all had the same conclusion: the advantage of having a job before doing your own thing can be life-changing. Since I have this conversation with a lot of young people who dream of starting a business, I thought I would put these ideas down in a blog post that I can u

Education 133

Education Finance Law Fashion 133

Search Engine Roundtable

FEBRUARY 27, 2023

Google's John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The responses from John are educational, useful and somewhat funny as well.

Education 128

Education SEO 128

Search Engine Roundtable

FEBRUARY 27, 2023

Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty wild. This product reviews update seems to be much more widespread than previous product review updates and some SEOs think something is off with this update.

Product 120

Product SEO 120

Search Engine Journal

FEBRUARY 27, 2023

Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.

121

121

Hubspot Marketing

FEBRUARY 27, 2023

A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn't seem like something that would completely transform how marketers work within the next few years. But in 2023, generative AI is officially here, and it's only growing. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it's projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%.

Transform 118

Transform Marketing Marketers SEO 118

Sprout Social

FEBRUARY 27, 2023

March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.

Education 118

Education Manufacturing Law CMO 118

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

FEBRUARY 27, 2023

AIOSEO WordPress plugin contains two vulnerabilities affecting versions up to and including 4.2.9 The post All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million appeared first on Search Engine Journal.

SEO 109

SEO 109

Hubspot Marketing

FEBRUARY 27, 2023

A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit from having a presence on it? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot.

Social Media Marketing 105

Social Media Marketing Thought Leadership Marketing Marketers 105

Social Media Examiner

FEBRUARY 27, 2023

Have your influencer campaigns stopped performing? Wondering how to find and amplify engaging user-generated content (UGC)? In this article, you’ll discover the types of UGC that work for marketers right now. How to Source UGC for Social Media Marketing Strategy The best way to find UGC depends on the social platforms your customers typically use. […] The post How to Improve Your Social Marketing With User-Generated Content appeared first on Social Media Examiner.

User-Generated 102

User-Generated Social Media Marketing Marketing Marketers 102

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Thought Leadership 100

Thought Leadership Marketing Marketers Marketing Strategy 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

FEBRUARY 27, 2023

Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI New customer acquisition goals A couple of Search Week product updates: Automatically created assets are now available to all advertisers in English as an open beta & the new customer acquisition goal is now fully rolled out for Search campaigns: — AdsLiaison (@adsliaison) February 27, 2023 Create new assets with Google’s

Customer Acquisition 98

Customer Acquisition Customer Fashion Retail 98

Search Engine Roundtable

FEBRUARY 27, 2023

Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing will show you which doctor reviewed the content and even link you to their LinkedIn profile.

Health 96

Health 96

Search Engine Land

FEBRUARY 27, 2023

Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from the Bing AI chat. What it looks like. Here is a screenshot posted by Mike Davidson, Corporate Vice President, Design & Research at Microsoft, on Twitter : What it does.

SEO 98

SEO 98

Search Engine Journal

FEBRUARY 27, 2023

Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. The post Form Tracking With Google Analytics (Via WordPress And GTM) appeared first on Search Engine Journal.

Analytics 93

Analytics Marketing Marketers 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

FEBRUARY 27, 2023

Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real problem for your site.

SEO 97

SEO eCommerce Product Search Marketers 97

Practical eCommerce - Marketing

FEBRUARY 27, 2023

Affiliates sometimes post less-than-helpful reviews of the products they're promoting to garner organic search traffic. Google is cracking down. The post How Affiliates Address Google’s Product Review Updates appeared first on Practical Ecommerce.

Product 89

Product eCommerce Promotion 89

CMO Network

FEBRUARY 27, 2023

One of the best events I’ve had the pleasure of attending recently was the Brand Storytelling, a sanctioned event of the Sundance Film Festival in Park City, Utah - an annual gathering of brands and creators pioneering new approaches to making longer-form content like documentaries and TV shows.

Branding 86

Branding CMO 86

Quikly

FEBRUARY 27, 2023

Acquiring new customers often means you’ll have to tap into a wide range of resources, but is your greatest asset already part of your brand?

Branding 96

Branding Customer B2C Marketing 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Roundtable

FEBRUARY 27, 2023

Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to publish in 2021 and has updated last month is actually maintained in real-time by pulling directly from the "production systems' configuration files," he said.

Product 80

Product 80

Rock Content

FEBRUARY 27, 2023

We have already announced here the promises of Bing improvements with ChatGPT , and now the technology has finally been released. The Official Microsoft Blog recently announced the new Bing search with integrated artificial intelligence. We already know what ChatGPT is and the power it has in search engines, so it’s time to discover how it works.

User-Generated 83

User-Generated SEO Food Digital Marketing 83

CMO Network

FEBRUARY 27, 2023

Can you grow in eCommerce profitable? My answer is a resounding yes. The reality is, you don’t have to choose. But it takes a village working symbiotically. Read on for more.

eCommerce 74

eCommerce CMO 74

Digital Marketer

FEBRUARY 27, 2023

Julia McCoy explains how AI can save both time and money when it comes to producing written content.Show less The post How to Produce Content 3 to 10 Times Faster appeared first on DigitalMarketer.

Content Marketing 73

Content Marketing Marketing Marketers 73

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

FEBRUARY 27, 2023

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it.

CRM 76

CRM 76

Use Insider

FEBRUARY 27, 2023

In one sentence, what is Insider’s Global Partner Program? Pradipta Dutta: Our Insider Partner Program is a structured operating framework aimed at developing and sustaining long-term partnerships with consultancies, digital agencies, system integrators, and independent software vendors. Why have we launched the Global Partner Program? PD: Our strengthened partner program paves the way for a WIN-WIN-WIN scenario by enhancing value for our customers while driving profitable growth for both our ch

Transform 59

Transform Customer Management Branding 59

Search Engine Roundtable

FEBRUARY 27, 2023

Microsoft Bing is testing a feature to set the tone you get from Bing AI Chat. You can select precise, balanced and creative tones.

79

79

Vertical Response

FEBRUARY 27, 2023

As marketers, we know that creating good content is important to engage our audience and get more sales. But there are a lot of other people making content, so it can be hard to think of new ideas and make content quickly. This is where intelligent automation (IA) comes in. Using tools that use AI, marketers can save time and resources while still making good content that their audience likes.

Marketing 57

Marketing Marketers Brand Management Management 57

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding