Jeff Bullas
FEBRUARY 16, 2023
Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. And while that’s true, search still largely depends on keywords and your site — and ranking for specific search queries. I’d say that it’s not like keywords are now less important, it’s just that the very nature of keyword research has changed.
Aspiration Marketing
FEBRUARY 16, 2023
As a marketer, you're always looking for ways to improve marketing strategies and make the most of your efforts. A SWOT analysis is a powerful tool that can help you do just that. But what exactly is a SWOT analysis, and why is it so crucial for your marketing efforts?
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Hubspot Marketing
FEBRUARY 16, 2023
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023.
Content Marketing Institute
FEBRUARY 16, 2023
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
FEBRUARY 16, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage ove
Search Engine Roundtable
FEBRUARY 16, 2023
Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
FEBRUARY 16, 2023
If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.
Social Media Examiner
FEBRUARY 16, 2023
Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work? In this article, you’ll discover how to make TikTok ads that work. How to Use TikTok in Your Social Ads Strategy Different social networks are valuable for different things. On Facebook, you can set and forget campaigns; […] The post TikTok Ad Creative That Delivers Results appeared first on Social Media Examiner.
Search Engine Journal
FEBRUARY 16, 2023
Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.
AWeber
FEBRUARY 16, 2023
Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
FEBRUARY 16, 2023
Here is a recap of what happened in the search forums today.
Search Engine Journal
FEBRUARY 16, 2023
Removal of TTI Metric in Lighthouse 10 improves PageSpeed Insights scores for 90% of webpages The post Lighthouse 10 Improves PageSpeed Insights Scores For 90% Of Pages appeared first on Search Engine Journal.
Martech
FEBRUARY 16, 2023
Why is the customer journey so complex? How can we improve the customer journey to deliver better results? Marketers understand the concept and importance of the customer journey. You must know how customers find you and do business with you if you want to succeed. The more you can improve the customer journey , the better customer experience you can deliver and the more effective your marketing will be.
Search Engine Roundtable
FEBRUARY 16, 2023
Google has released Google Ads API version 13.0 and below is a list of what changed. Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
FEBRUARY 16, 2023
IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of
Search Engine Roundtable
FEBRUARY 16, 2023
Matt McGee posted a poll on Twitter asking how much of Google's search engine usage market share do you expect the new Bing with ChatGPT to take in the next year? Most who responded, who I assume are SEOs, said less than 5%.
Search Engine Land
FEBRUARY 16, 2023
Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m not saying all the buzz is unjustified. These developments simply highlight the nature of search where change is constant and inevitable. Seasoned SEO practitioners know that everything could be turned upside down tomorrow.
Search Engine Roundtable
FEBRUARY 16, 2023
Google's John Mueller posted at Reddit why he is not a fan of using keyword-rich hyphenated domains. He said, "I'm not a fan of keyword-keyword domains, but YMMV.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
yorCMO
FEBRUARY 16, 2023
A fractional CMO can help your business manage capacity issues and increase demand by providing a number of benefits, including developing and implementing a strategic marketing plan, providing guidance on marketing initiatives, managing marketing teams, creating and measuring marketing metrics, analyzing customer data, and optimizing your marketing budget.
SMA Marketing
FEBRUARY 16, 2023
Have you ever scrolled through your inbox and had an emotional reaction while reading an email subject line? This happened to me the other day. The email subject said, "Want to know why your 6-month-old puppy stopped listening?" Why did this simple question evoke an emotional reaction ? Because just a few days earlier, our 6-month-old puppy had stopped listening to our training commands.
Rock Content
FEBRUARY 16, 2023
The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more interested in the commercials than the action on the field. This year’s lineup certainly delivered, even though the ads were far from groundbreaking. While we anticipated all the usual themes for this year’s commercials, there were a few modest surprises.
Duct Tape Marketing
FEBRUARY 16, 2023
The Dos And Don’ts Of Selling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Barnett In this episode of the Duct Tape Marketing Podcast , I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
FEBRUARY 16, 2023
It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals. Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.
Search Engine Journal
FEBRUARY 16, 2023
Learn the most in-demand skills for 2023, according to LinkedIn's annual report, featuring both soft and hard skills. The post LinkedIn: Top 10 In-Demand Skills In 2023 appeared first on Search Engine Journal.
Kuno Creative
FEBRUARY 16, 2023
If you’re not using YouTube as part of your marketing strategy, you probably should be. It’s the second-most important search engine after Google. Why? Because it’s the second-most used search engine after Google. According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain.
Search Engine Land
FEBRUARY 16, 2023
In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up. Fast forward to 2023, we still don’t have proper jetpacks, flying cars or hoverboards, but modern SEO is a far cry from 20 years ago.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
FEBRUARY 16, 2023
Two new audits in Lighthouse 10 help improve site security and performance The post Google Chrome Lighthouse 10 Contains Two New Audits appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 16, 2023
Microsoft has found out a lot – both good and bad – in just a week since it launched the new Bing AI search and chat features. The company has shared some of the positives and negatives of this new search experience. The good. Overall, most searchers seem happy with the results, Microsoft said. In fact, 71% of searches graded the results a “thumbs up” in the search interface. “Increased engagement across traditional search results and with the new features like summarized answe
Search Engine Journal
FEBRUARY 16, 2023
Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today. The post 13 Best Video Editing Software Tools For Beginners (2023) appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 16, 2023
Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “after nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a new chapter focused on my family, health, and personal projects I’m passionate about.” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Goo
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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