Thu.Apr 06, 2023

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All of LinkedIn’s latest features and how creators are using them

Buffer Marketing

LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. But these days, I’ve found myself scrolling through LinkedIn more than ever before as it has grown from simply a job site into an active and thriving social platform.

Transform 137
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How to Identify Prospects for Your Webinar

Aspiration Marketing

Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise. They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation. But before you hit the "broadcast" button, an important aspect to consider is identifying the right prospects to attend your webinar.

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Sitemaps: What They Are, How to Create One & Submit it to Google

Hubspot Marketing

Sitemaps are one of SEO's oldies but goodies. In fact, they're one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. In a nutshell: you can't live without 'em.

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The end of marketing or a new beginning? The truth about AI

Martech

Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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CV vs. Resume: What's the difference?

Hubspot Marketing

CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you'll likely see a few postings asking for curriculum vitae (CV) rather than a resume. You'll probably wonder what the difference is between the two. Since resumes and CVs both serve as documents that help candidates land new jobs, it is easy to confuse them.

Law 137
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4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit

Content Marketing Institute

A content audit can seem time-consuming. But don’t let that concert keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.

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Entity SEO: The definitive guide

Search Engine Land

This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. The quote is an attempt to convey that Google understands things and is no longer a simple keyword detection algorithm.

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Five Superpowers of Extraordinary B2B Marketers

Trade Press Services Newsletter

Whether you loved Spiderman, Superman or Wonder Woman as a child, at some point, we’ve all dreamed of having a magical superpower. Imagine being able to fly, have X-ray vision, or become invisible at the snap of a finger. While those superpowers are wishful thinking in real life, extraordinary marketers are everyday superheroes who use marketing superpowers to save the day again and again.

Transform 130
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Seven Free Open Source GPT Models Released via @sejournal, @martinibuster

Search Engine Journal

Seven open source GPT models challenge the closed-source models by OpenAI, Deepmind and Meta The post Seven Free Open Source GPT Models Released appeared first on Search Engine Journal.

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Social Media for Banks and Credit Unions: 7 Tips

Hootsuite

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. It gets even trickier if you’re managing multiple channels. Fortunately, we’ve got some helpful tips to make the job easier. Whether you’re looking for new ways to engage customers on Instagram, build brand awareness on TikTok, or just trying to figure out what tactic will work

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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8 Transformative Edits to Strengthen Weaknesses in Your Writing

CopyBlogger

It’s often difficult to spot weaknesses in your writing. But what does a rough draft of a blog post have. Continue Reading The post 8 Transformative Edits to Strengthen Weaknesses in Your Writing appeared first on Copyblogger.

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How To Test Your Website Speed

Search Engine Journal

Is your website loading fast enough? Use these tools and implement solutions to increase your website speed and monitor how they impact your SEO rankings. The post How To Test Your Website Speed appeared first on Search Engine Journal.

SEO 113
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How to write and design an irresistible newsletter – a step-by-step guide

AWeber

It’s no secret there is money in your email list. But just how much depends on you. A new study has found, the average employee spends 30 hours a week in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact. The bad news? More emails = dwindling attention spans.

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Google Plans To Integrate Conversational AI Into Search Engine via @sejournal, @MattGSouthern

Search Engine Journal

Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview. The post Google Plans To Integrate Conversational AI Into Search Engine appeared first on Search Engine Journal.

SEO 110
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Can Mastodon Help Merchants?

Practical eCommerce - Marketing

Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing. The post Can Mastodon Help Merchants? appeared first on Practical Ecommerce.

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Level up your marketing with in-game advertising by Digital Marketing Depot

Martech

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. To gain further insight, DISQO CX surveyed 28,244 nationally representative consumers. Their findings suggest that gaming is mainstream, with over one-third of the US population likely to have regular metaverse interactions within the next 5-10 years.

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6 Ways Curated Content Can Help Grow Your Small Business

Scoop.it!

Today’s marketing landscape is competitive. To attract and retain customers, you must constantly engage and stay in touch with them. One of the best ways to achieve that is through content marketing. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. So, how do you stay in touch with your audience as you work on your original content?

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Data plus analytics is the route to the truth

Martech

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” Data analysis is supposed to replace hunches with facts. Brands don’t want to risk millions of campaign dollars on someone’s gut instinct. The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google to sunset 4 attribution models in Ads and Analytics

Search Engine Land

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – and not visible. “In the past, you could use linear and give each touch the same credit.

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Frequent promotions and salary increases contribute to thriving martech careers

Martech

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of those surveyed reported being at least somewhat satisfied with their jobs. “Given that one-third of our respondents were promoted or got a new job in the past year, relatively high happiness levels seem justified,” said Scott Brinker, VP platform ecosystem at Hub

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Has AI changed SEO for better or worse?

Search Engine Land

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. While some believe these changes have been for the better, others have argued that they have made things worse.

SEO 104
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5 Digital Marketing Analytics That Actually Matter

Kuno Creative

In our data- and dashboard-driven age, it’s all too easy to get lost in a sea of digital marketing analytics, charts, graphs and trendlines. Without an established and disciplined marketing strategy, KPIs can often be obscured by numbers that may appear more daunting, even scarier, to stakeholders and leadership than they actually are.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Complete guide to content calendar creation

Sprout Social

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. Ideally, they should help keep you organized and provide structure to your efforts.

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Employee Branding: Why It’s Important + 10 Ways to Build Your Strategy

Rock Content

Everyone involved in marketing should know what branding is. But there’s so much more to “branding” than a logo and colors. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. Employee branding is a specific type of branding that doesn’t always get the same amount of focus as traditional external branding strategies.

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The complete guide to chatbots for marketing

Sprout Social

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Instead of dedicating your team’s time to answering all incoming customer queries, chatbots can automate many activities, such as responses to frequently asked questions or gathering customer feedback.

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Get Featured in Google Answer Box: Tips for Maximum Visibility

Rock Content

When it comes to search engine optimization , ranking in the top spot is crucial for getting the most traffic. However, as all marketers know, getting the coveted first position is challenging, especially when competing against some of the biggest brands in the world. When you add pay-per-click advertising to the mix, some keywords may seem impossible to claim.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Manychat is SOC 2 Compliant!

Many Chat

We’re happy to announce that Manychat successfully completed a SOC 2 Type 1 audit, demonstrating our commitment to upholding the highest standards of security. The audit evaluated Manychat’s infrastructure, software, people, data, policies, procedures and operations. If you were holding off on using Manychat at your organization until our SOC 2 report was available, it’s time to start using our platform now.

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How to Work Paid Media Into Your Inbound Marketing Efforts

Lynton Web

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. The downside? It takes a minute to see results. If you want to boost your efforts, paid media is the way. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts.

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CMO Spotlight | Kevin Thompson - Grace De Monaco

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Kevin Thompson , the CMO at Grace De Monaco, Princess Grace Foundation USA, and Grace Influential, to discuss how Tina Turner and Tom Ford inspire him, how past campaigns with Barney New York and Sotheby's International Realty have helped shaped his career, and more.

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Top 6 Types of Content Writers You Need To Grow Your Business

Rock Content

Outstanding products and excellent customer service are no longer enough to help a business succeed. Top SERP rankings and websites packed with helpful authority content are digital-age necessities, so a reliable way to generate all that content is a must. Partnering with a team of experienced freelancers , including freelance content writers, can help you reach your goals.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.