Hubspot Marketing

JANUARY 13, 2023

We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Journal

JANUARY 13, 2023

Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal.

Marketers 143

Marketers Marketing 143

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Content Marketing Institute

JANUARY 13, 2023

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?

Marketers 134

Marketers Marketing 134

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Search Engine Roundtable

JANUARY 13, 2023

After a long slow and paused rollout, Google has said that both the December 2022 helpful content update and December 2022 link spam update are now done rolling out. Google said both completed rolling out on Thursday, January 12, 2023.

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Martech

JANUARY 13, 2023

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .

Marketers 133

Marketers Marketing Customer Customer Marketing 133

Search Engine Journal

JANUARY 13, 2023

Find out how to reach consumers with the right kind of content to engage and excite in TikTok's What's Next 2023 Trend Report. The post Key Insights From TikTok In The What’s Next 2023 Trend Report appeared first on Search Engine Journal.

2023 Trends 118

2023 Trends Advertisers Advertising 118

Search Engine Roundtable

JANUARY 13, 2023

Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to be displayed in your Google Maps pin overlay.

SEO 115

SEO 115

Social Media Examiner

JANUARY 13, 2023

Are you thinking of launching an NFT collection? Wondering how to partner with other NFT communities to improve your launch? In this article, you’ll discover how to launch NFTs with collaborations. What Do NFTs Really Mean for Businesses, Marketers, and Developers? If you’re on the fence about starting an NFT project, getting clarity on a […].

Marketers 114

Marketers Marketing 114

Search Engine Roundtable

JANUARY 13, 2023

Here is a recap of what happened in the search forums today.

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Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Land

JANUARY 13, 2023

R.I.P. AMP. In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from the loss of pageviews to a handful of pieces that routinely spike for organic traffic.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Roundtable

JANUARY 13, 2023

A Reddit thread asks if Google engages in link-buying sting operations where they will pretend to want to buy a link and then use that to penalize the network. John Mueller of Google responded by saying "I get sent offers all the time, to an official Google email address." That means, Google does not need to proactively do that, they come to Google without any official or necessary operation.

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Search Engine Journal

JANUARY 13, 2023

Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt To Your Needs appeared first on Search Engine Journal.

Marketers 103

Marketers Marketing Content Marketing SEO 103

Search Engine Roundtable

JANUARY 13, 2023

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Slick Text

JANUARY 13, 2023

Artificially generated art, voice bots at drive-throughs, chatbots for customer service — 2023 is the year of artificial intelligence. Recently, ChatGPT is one of the latest AI bots taking the internet by storm. Launched by OpenAI, ChatGPT can do everything from […]. The post We Asked AI To Write Our SMS Marketing Messages — Here’s What Happened appeared first on SlickText.

Marketers 98

Marketers Marketing Customer 98

ConsumerTalk

JANUARY 13, 2023

Trends are always changing no matter what industry you're in. In the electronics arena in 2023, changes will take place that impact the CPG industry along with many others. Here are some of those trends.

Place 98

Place 98

Search Engine Roundtable

JANUARY 13, 2023

Google has a "recent images" photo carousel for some knowledge panels. For example, Google had this for a search on the [golden globes] last week, where it shows photos from the event that were recently taken and published.

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Litmus

JANUARY 13, 2023

T’was the season! December is one of the busiest times of the year for email and we’re sure your inbox was stuffed with season’s greetings , even more than we were after eating our Christmas dinner! There was no shortage of messaging about deals, gifting, end-of-year roundups, and much more. But which of those emails stood out in the inbox? Read on to see which emails were at the top of our holiday gift list in December 2021.

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Non-Profit Customer loyalty Food Customer 92

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Roundtable

JANUARY 13, 2023

Google is now testing the Google Ads sponsored label in the product listing results within the more products section in an additional result. I cannot replicate this, but Saad AK spotted it and posted two videos of this in action.

Product 93

Product 93

Search Engine Land

JANUARY 13, 2023

There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM: Clear communication. Effective collaboration. Focused productivity. Clear communication. Do not underestimate clear, concise communication. Communication is at the core of any role within a company or agency.

Energy 83

Energy Communications Management Analytics 83

CMO Network

JANUARY 13, 2023

Global inflation has dented consumer purchasing power. Here are some practical actions marketing leaders can take to emerge from the recession stronger than ever.

CMO 80

CMO Marketers Marketing 80

Search Engine Roundtable

JANUARY 13, 2023

This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait. There was a lot of movement on Wednesday.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Set Up

JANUARY 13, 2023

Email outreach is easily one of the most effective tools BD representatives have in their tool belt. With the constant noise and influx of messages in a prospect’s inbox, how can you stand out? What is the trick to making a cold email outreach campaign successful? What makes a cold email stand out from the other hundred emails prospects receive in their inbox?

Energy 52

Energy Analytics Branding Product 52

Hubspot Marketing

JANUARY 13, 2023

Are you in the process of updating your resume ? Whether you're applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential. But even the most experienced professionals make mistakes on resumes that can cost them the job. Here are 10 critical, yet often overlooked, resume mistakes job seekers should watch out for.

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Education Management Marketing Marketers 124