Wed.Apr 23, 2025

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Scaling Your Business: Is Strategic Business Development the Answer?

Aspiration Marketing

What's the secret to sustainable growth for a B2B startup? For many, this answer is unknownone minute, you're celebrating a new client, and the next, you're wrestling with operational bottlenecks. Many founders hit a growth plateau, unsure of how to break through. Is strategic business development the key to unlocking sustainable expansion? This blog explores how smart partnerships, market diversification, and revenue strategy can fuel your journey from startup to scale-up.

Marketing 172
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5 tactics to make your B2B content hit harder and stick longer

Martech

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you dont? Then, youve got a bunch of tactics to gain earned media value without paying for every mention. Heres where your whole team will help you gain EMV. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right.

PR 94
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Threads analytics: A no-stress guide for 2025

Hootsuite

Key takeaways Threads analytics help you grow smarter, not harder. They offer insights into who your audience is (like age, gender, and location), how they engage with your content, and what types of posts perform best so you can stop guessing and start creating content that resonates. Track the right metrics for your specific goals. Whether you’re aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplif

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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7 Tips + Tricks for Instagram Edits: How to Use the New Video Editing App

Buffer Marketing

I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations. If you’ve ever tried to edit a reel with Instagram’s native video editing tools, you’ll know why I was a bit skeptical.

Analytics 100

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Guide To Schedule YouTube Videos Manually & With ChatGPT

SocialPilot

When was the last time you manually posted on Facebook, Instagram, or TikTok? Dont remember? Then why do that on YouTube? YouTube is a platform that provides the perfect stage for long-form videos that take up huge planning and enhancement. So, why waste the effort by taking up the stress of manual posting? Learn to schedule your YouTube video and see the difference it makes in your online presence.

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B2B marketers want results, not more technology

Martech

B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. The number was 81% among those identified as high performers teams that indicated significant progress or full achievement of their 2024 goals, reported high job satisfaction and perceived

Law 79
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2025 LinkedIn demographics: Key stats and what they mean

Hootsuite

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind.

Gen Z 69
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7 Best Free Hashtag Generators in 2025

Buffer Marketing

With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you're creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media platforms, the right hashtags can help you reach the right audience — fast. Your TikTok or Instagram hashtags might be what gets your content discovered, shared, or saved — especially when they’re relevant, time

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Closing the Gaps in Your Customer Sales Journey Funnel with the Bowtie

Six & Flow

Still using the traditional customer sales journey funnel to track your customer journey? Hey, no judgment, its a solid starting point. But its kind of like using a paper map to get around downtown Toronto or London. Sure, it shows you where things are, but it doesnt tell you whats changed, what to avoid, or how to get where you really want to go. In B2B SaaS, the goals have changed.

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Strategies to Solve the "Dark Hole" Reporting Problem in Multi-Brand Lead Management

Lynton Web

H ave you ever watched promising leads vanish after they're distributed to your family of brands? No visibility into follow-ups, conversions, or outcomes? You're facing what some marketing professionals call the "dark hole" of lead management. For multi-brand organizations , this visibility gap between corporate marketing and brand-level sales isn't just frustrating it's a strategic liability costing you revenue and growth opportunities.

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Result Driving Social Media Marketing Plan for Small Businesses

SocialPilot

As a small business with limited budgets, smaller teams, and fewer tools, how do you create a social media plan that moves the needle? With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

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Creative automation in action: how companies use creative automation in their  campaigns

Bannerflow

Your campaigns are demanding. From creating personalized experiences to reacting to market changes fast, creating and deploying campaigns is a demanding job. And your teams have a lot on their plate. This is where creative automation comes in to help. You might be looking into adopting a creative automation platform. Or perhaps you have already chosen one and are looking into how to make better use of it.

Product 52
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Build Trust by Saying What Others Won’t

Duct Tape Marketing

Build Trust by Saying What Others Wont written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Marcus Sheridan In this episode of the Duct Tape Marketing Podcast, I interviewed Marcus Sheridan, renowned speaker, author of They Ask, You Answer , and a leading voice in the world of content marketing and business transparency.

Price 48
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. With 5.17 billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

PR 40
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SMB Ads Unchanged by Google Antitrust Ruling

Practical eCommerce - Marketing

Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons. The post SMB Ads Unchanged by Google Antitrust Ruling appeared first on Practical Ecommerce.

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Cursor AI Review: Key Features, Pricing, and Alternatives

Zumvu

Did you know that AI-assisted coding tools are predicted to increase developer productivity by 55% by 2026? One of these products, Cursor AI, has already changed the landscape by merging the comfort of modern code editors and artificial intelligence.

Price 52
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Balancing Passions and Profession: How To Thrive in Both with Marissa Kennerson

SMA Marketing

In this episode of The Growth Nexus Podcast, host Ryan Shelley sits down with Marissa Kennerson, Director of Partnerships at Earpeace and a published novelist, to discuss how creativity and personal passion can profoundly transform our approach to work. In this episode, Marissa shares how a piece of advice from a grad school professor shapes.

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Quickly grasp these 4 essential data concepts for GTM teams

The Marketing Operations Leader

In this edition: Modern Data Concepts Explained Simply Multi-Touch Attribution Versus MMM Versus Incrementality Exclusive For Paid Subscribers : What Being a Manager of Managers Taught Me About Leadership Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

Transform 130