Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.
Search Engine Land
JULY 28, 2023
A new Google Merchant Center policy on “automated content” says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here and clarified its existing Merchant Center policies and enforcement. Automated content policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
JULY 28, 2023
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.
Search Engine Land
JULY 28, 2023
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so much so that it is now competing against 82% of US advertisers – to put this percentage into perspective, this is a higher share than Walmart, according to Tinuiti’s latest Digital Ads Benchmark Report.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JULY 28, 2023
If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals.
Search Engine Land
JULY 28, 2023
Google has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices in English, French, German, and Japanese languages. Google also made other improvements and added workarounds when Google gets your site name wrong, Google announced. Site names. Site names is the title and name of the site Google shows in the search results listings.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JULY 28, 2023
Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when they can’t easily access customer support and returns-related information while shopping online.
CMO Network
JULY 28, 2023
Gen-Z is the loneliest generation and brands have the platform and resources to tackle the loneliness epidemic facing young people.
Search Engine Land
JULY 28, 2023
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint.
Set Up
JULY 28, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up COO, Amanda Thompson, virtually sat down with Marti Walsh , the Vice President of Marketing at NAPA to discuss the benefits of hard work, empathetic leadership’s ripple effect on an organization, and Delta and Peloton’s brilliance as brands.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
JULY 28, 2023
Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. If you’re not harnessing its full potential, you’re missing out big time. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel.
Use Insider
JULY 28, 2023
Omnichannel vs multichannel vs cross-channel: What’s the difference? Across different theories of marketing, the terms omnichannel , multichannel , and cross-channel marketing are often used interchangeably. After all, these strategies all involve multiple channels meant to acquire, engage , and retain customers. Here’s the difference in how they’re connected: In multichannel marketing , all the communication channels work in isolation with no connection between any of them.
Martech
JULY 28, 2023
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. Meta The winner. Meta’s ad revenue increased 12% to $31.5 billion YoY, beating analyst expectations and returning it to double-digit growth for the first time since 2021.
Search Engine Land
JULY 28, 2023
If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the most effective AI video generators that could secure your job in the near future. ChatGPT and Midjourney Check out “Star Wars by Wes Anderson Trailer | The Galactic Menagerie.” Uploaded on April 28, this whimsical and visually stunning fan-made fake trailer now has 2.8 million views.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
JULY 28, 2023
In today’s fast-paced and highly competitive digital landscape, capturing and retaining the attention of your target audience is no small feat. One approach that has proven to be highly effective is the use of interactivity. In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention.
Expert insights. Personalized for you.
97 
Let's personalize your content