Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.
Use Insider
JULY 28, 2023
Omnichannel vs multichannel vs cross-channel: What’s the difference? Across different theories of marketing, the terms omnichannel , multichannel , and cross-channel marketing are often used interchangeably. After all, these strategies all involve multiple channels meant to acquire, engage , and retain customers. Here’s the difference in how they’re connected: In multichannel marketing , all the communication channels work in isolation with no connection between any of them.
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Search Engine Land
JULY 28, 2023
If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the most effective AI video generators that could secure your job in the near future. ChatGPT and Midjourney Check out “Star Wars by Wes Anderson Trailer | The Galactic Menagerie.” Uploaded on April 28, this whimsical and visually stunning fan-made fake trailer now has 2.8 million views.
Rock Content
JULY 28, 2023
In today’s fast-paced and highly competitive digital landscape, capturing and retaining the attention of your target audience is no small feat. One approach that has proven to be highly effective is the use of interactivity. In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 With that said, have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!
Search Engine Land
JULY 28, 2023
A new Google Merchant Center policy on “automated content” says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here and clarified its existing Merchant Center policies and enforcement. Automated content policy.
Hubspot Marketing
JULY 28, 2023
If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 28, 2023
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.
Search Engine Land
JULY 28, 2023
Google has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices in English, French, German, and Japanese languages. Google also made other improvements and added workarounds when Google gets your site name wrong, Google announced. Site names. Site names is the title and name of the site Google shows in the search results listings.
Social Media Examiner
JULY 28, 2023
Wondering if now is the right time to enter Web3? Looking for advice to guide you? In this article, you'll explore the challenges of building a Web3 business in a bear market. #1: The Case for Building a Business in Web3: Seeing Beyond Hyper-Financialization The United States Securities and Exchange Commission’s decision to sue Binance […] The post Is the World Ready for Web3?
Search Engine Land
JULY 28, 2023
Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when they can’t easily access customer support and returns-related information while shopping online.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
CMO Network
JULY 28, 2023
Gen-Z is the loneliest generation and brands have the platform and resources to tackle the loneliness epidemic facing young people.
Search Engine Land
JULY 28, 2023
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint.
Set Up
JULY 28, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up COO, Amanda Thompson, virtually sat down with Marti Walsh , the Vice President of Marketing at NAPA to discuss the benefits of hard work, empathetic leadership’s ripple effect on an organization, and Delta and Peloton’s brilliance as brands.
Search Engine Land
JULY 28, 2023
Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. If you’re not harnessing its full potential, you’re missing out big time. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Martech
JULY 28, 2023
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. Meta The winner. Meta’s ad revenue increased 12% to $31.5 billion YoY, beating analyst expectations and returning it to double-digit growth for the first time since 2021.
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