CMO Network

APRIL 4, 2023

Here’s a wakeup call for marketers–and it has to do with how to be where your customers are and how to keep your brand safe in new app environments.

Place 80

Place Branding Customer CMO 80

Aspiration Marketing

APRIL 4, 2023

CSAT (Customer Satisfaction) Surveys are a tool used by businesses to measure the satisfaction of their customers with the products or services they receive. These surveys provide valuable insights into how customers feel about their experience with a company, allowing businesses to identify areas of improvement. The HubSpot Service Hub enables users to easily create and use CSAT surveys, opening them to a world of opportunities.

Customer 245

Customer Product 245

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.

Branding 144

Branding User-Generated PR Customer loyalty 144

Social Media Examiner

APRIL 4, 2023

Want to reach more people on social media? Looking for a guide to make your social media content more inclusive and accessible to everyone, regardless of their abilities? In this article, you’ll discover how to produce accessible captions, videos, images, and ads for social media content so you can market to more people. Why Marketers […] The post How to Make Your Social Media Content More Accessible appeared first on Social Media Examiner.

Marketing 144

Marketing Marketers 144

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Hubspot Marketing

APRIL 4, 2023

Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? For marketers, behavioral insights are not only interesting but key for understanding their audience, going beyond demographic and geographic data. In order to understand your audience's behaviors, marketers can implement behavioral segmentation, an analysis that groups prospects and customers into different segments based on how they behave.

Customer loyalty 144

Customer loyalty Customer Journey CRM Product 144

Search Engine Journal

APRIL 4, 2023

Google's John Mueller explains the search engine's approach to crawling iframes and provides SEO recommendations for iframe content visibility. The post Google & iFrames: Debunking Myths, Understanding SEO Impact appeared first on Search Engine Journal.

SEO 141

SEO 141

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Marketing Strategy 133

Marketing Strategy User-Generated Marketing Marketers 133

Hubspot Marketing

APRIL 4, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We ❤️ NYC” mark debuted in late March and was intended to be a modern update of Milton Glaser’s iconic “I ❤️ NY” logo.

Advertisers 139

Advertisers Advertising Branding Marketing 139

Marketing Insider Group

APRIL 4, 2023

Nothing could be better than getting your ideal clients to come to you. We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound.

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketing 130

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The now-famous ice bucket challenge went viral, raised $115 million in donations , and funded new treatments for the disease. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results.

Non-Profit 127

Non-Profit Gen Z Real Estate Fashion 127

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Land

APRIL 4, 2023

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data streams.

Analytics 127

Analytics Fashion 127

Content Marketing Institute

APRIL 4, 2023

It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.

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Martech

APRIL 4, 2023

Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business.

User-Generated 123

User-Generated B2C Analytics Promotion 123

Buffer Marketing

APRIL 4, 2023

We’re big fans of creators here at Buffer. We build products specifically for creators, and many of us working here at Buffer are creators. So we were beyond excited to see Passionfroot (another creator-focused company) using Buffer. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments.

Brand Management 120

Brand Management Price Management Branding 120

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. Those members of the marketing operations team more focused on tech and operations (“maestros”) than the design and execution of campaigns earned, on average, $25,000 more than their campaign-focused peers.

Marketers 121

Marketers Marketing Promotion Management 121

Search Engine Journal

APRIL 4, 2023

Which chatbot should you use and learn to master? Which platform provides accurate, concise information? Find out in this comparative article. The post ChatGPT Vs. Bard Vs. Bing: What Are The Differences? appeared first on Search Engine Journal.

SEO 118

SEO 118

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. How will these changes affect agencies? “I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference.

User-Generated 116

User-Generated Communications Management Analytics 116

Search Engine Journal

APRIL 4, 2023

LinkedIn announces new features, including Suggested Posts, tailored content, and advanced search tools. The post LinkedIn’s New Personalized Features & Enhanced Search appeared first on Search Engine Journal.

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106

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Martech

APRIL 4, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?

Marketing 113

Marketing Marketers Performance Marketing 113

AWeber

APRIL 4, 2023

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links.

Copywriting 106

Copywriting Communications Email Marketing Education 106

Martech

APRIL 4, 2023

Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). The Unit had previously OK’d it. Why we care. Can marketers or consumers trust CARU’s seal of approval? If we take Walmart at its word — and so far there is no reason not to — CARU reviewed and approved Universe of Play.

Law 108

Law Retail Advertising Advertisers 108

Search Engine Journal

APRIL 4, 2023

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. The post Google Analytics Introduces Regex Support For Event Creation appeared first on Search Engine Journal.

Analytics 105

Analytics Marketing Marketers 105

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Scoop.it!

APRIL 4, 2023

Wouldn’t you agree that with the incorporation of gamification and interactive email elements, email marketing has become more interesting? In order to create the best user experience for readers, marketers are coming up with various engaging elements in their email marketing campaigns. From conceptualizing copies that the user can remember for a long time to creating visual experiences, the email marketing space has seen a dynamic expansion into the “information through entertainment” arena.

Email Marketing 104

Email Marketing Real Estate User-Generated Entertainment 104

Traackr

APRIL 4, 2023

Thinking of running some TikTok influencer campaigns? Here are 4 things that have helped brands find success.

Branding 101

Branding 101

CMO Network

APRIL 4, 2023

The patient's eyes follow dots on a screen, and the AI system measures 106 parameters such as dilation and blink rate in less than 10 minutes. In other words, this will be an AI-enabled digital biomarker.

CMO 100

CMO 100

yorCMO

APRIL 4, 2023

Today’s guest is an accomplished and disciplined B2B marketing executive. She has a solid track record of developing and executing growth marketing strategies and has extensive expertise and experience in managing multinational teams. Nanda Grandison is a fractional CMO at yorCMO, and joins the host Joe Frost to share what she sees as the biggest opportunities for C-Suite executives.

CMO 98

CMO Marketing Strategy Management Marketing 98

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Search Engine Land

APRIL 4, 2023

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. Why we care. We’re watching closely for any data indicating whether the New Bing is starting to chip away at Google’s massive lead in search.

SEO 97

SEO Marketing Marketers 97

Search Engine Journal

APRIL 4, 2023

Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal.

Advertisers 85

Advertisers Advertising Management 85

Search Engine Land

APRIL 4, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?

Marketing 93

Marketing Marketers Whitepaper Analytics 93

Marketing Sherpa

APRIL 4, 2023

Here are answers to questions SuperFunnel Cohort members put in the chat of recent MEC200 and MEC300 LiveClasses for ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel (feel free to register at that link to join us for an upcoming MECLABS LiveClass).

Marketing 80

Marketing Marketers 80

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding