OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digit

Transform 145

Transform User-Generated SEO Advertising 145

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

User-Generated 126

User-Generated Email Marketing B2C Marketing 126

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement.

User-Generated 125

User-Generated Price Advertising Advertisers 125

Customers.ai

JANUARY 19, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.

Marketing 114

Marketing Marketers Email Marketing 114

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages.

Branding 122

Branding Transform eCommerce Promotion 122

Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy. The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators.

User-Generated 104

User-Generated Law New Technology Management 104

Search Engine Land

JANUARY 19, 2024

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements.

Retail 113

Retail Advertising Advertisers Management 113

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns.

CRM 104

CRM eCommerce Communications Influencer Marketing 104

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. 1.

Advertising 105

Advertising Advertisers Transform User-Generated 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

Advertising 101

Advertising Advertisers Communications Marketing 101

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty.

Email Marketing 95

Email Marketing Customer Acquisition PR Health 95

Content Marketing Institute

JANUARY 19, 2024

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.

Marketing 84

Marketing Marketers Branding 84

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. With a rapidly changing landscape, it’s never been a more exciting time to be an entrepreneur. I was able to visit with many phenomenal guests on the show this year.

CMO 78

CMO Law Marketing Marketers 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty.

Email Marketing 67

Email Marketing Customer Acquisition PR Health 67

SmartBrief - Marketing

JANUARY 19, 2024

As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website , a hub for connecting professionals with the information they need to succeed in our rapidly changing world. Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries.

Finance 65

Finance Industry Insights Retail Education 65

Sachs Marketing Group

JANUARY 19, 2024

Ongoing SEO services are crucial in today’s dynamic digital landscape. They ensure your website stays relevant, competitive, and visible in search engine results, adapting to ever-changing algorithms and market trends. Navigating the ever-changing digital marketing landscape can be daunting, especially when your website’s visibility and traffic are at stake due to constantly evolving search engine algorithms.

SEO 52

SEO Transform Analytics Digital Marketing 52

Set Up

JANUARY 19, 2024

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics What’s On The 2024 Budget? In a report by Gartner , 2023 insights reveal that many CMOs priced disruption into their 2023 plans to account for volatility.

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CMO Finance Price Management 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Use Insider

JANUARY 19, 2024

Lifecycle marketing 101: What it is, stages, and benefits Lifecycle marketing is the strategic process of engaging and nurturing customers using a personalized approach during their entire journey with your brand. Its goal is to foster meaningful customer relationships, which in turn result in higher retention and customer lifetime value (CLTV). A comprehensive lifecycle marketing strategy covers all stages of the customer lifecycle — from awareness and acquisition to onboarding, engagement, ret

Marketing 52

Marketing Marketers User-Generated Customer Journey 52

Bannerflow

JANUARY 19, 2024

Creating engaging TikTok ads can be a game-changer for your brand. Based on the most successful strategies on TikTok and Bannerflow's expertise in digital advertising, we've curated 9 essential tips to elevate your TikTok ad campaigns. Remember, while these tips are rooted in proven tactics, the digital landscape is ever-evolving – keep experimenting and enjoy the process!

Advertising 52

Advertising Advertisers Branding 52

Use Insider

JANUARY 19, 2024

What is predictive marketing? Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies. You can think of predictive marketing as actionable insights deriving from predictive intelligence — a technological capability that uses historical data and various statistical algorithms to identify the likelihood of future outcom

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

Bannerflow

JANUARY 19, 2024

Introduction In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands. Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality.

Branding 52

Branding Advertising Advertisers 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Welcome Software

JANUARY 19, 2024

Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Through the web experience, marketers seek to engage specific customer groups by gathering insights and offering tailored promotions or offers. Customers react most positively to these calls to action when they align with their interests and are presented at just the right time Optimizely recently introduced the ability to use real-time segmentation with web ca

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Promotion Management Customer Product 45

SocialPilot

JANUARY 19, 2024

Create, Repurpose, and Repeat As a content strategist, I follow this from the bottom of my heart. With the social media universe continuously evolving and having to face constant pressure to produce new and engaging content, it is high time to repurpose content for social media using AI. What is content repurposing, you may ask? Content repurposing, a.k.a content recycling, is a process of re-using existing content and presenting it in a new format to increase its lifespan and reach.

Transform 94

Transform User-Generated Thought Leadership Social Media Marketing 94

Welcome Software

JANUARY 19, 2024

Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Through the web experience, marketers seek to engage specific customer groups by gathering insights and offering tailored promotions or offers. Customers react most positively to these calls to action when they align with their interests and are presented at just the right time Optimizely recently introduced the ability to use real-time segmentation with web ca

Promotion 40

Promotion Management Customer Product 40