Hubspot Marketing
APRIL 3, 2023
Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter. Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand's online platform can be overwhelming and tedious — unless you leverage AI content moderation.
Search Engine Journal
APRIL 3, 2023
Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal.
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Businesses Grow
APRIL 3, 2023
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. There wasn’t any timeframe specified … they were just predictions about “the future.” I thought it would be fun to give myself a report card and see how
Marketing Insider Group
APRIL 3, 2023
Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for instance. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. The cost of being inefficient in such a fast-paced environment is substantial.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 3, 2023
Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.
Social Media Examiner
APRIL 3, 2023
Struggling to effectively allocate your advertising budget on YouTube? Want to ensure every dollar you spend on YouTube ads is working toward achieving your goals? In this article, you’ll discover how to develop a YouTube ads budget that maximizes your ROI. How Much Do YouTube Ads Cost? On average, YouTube ads’ cost per thousand impressions […] The post From Planning to Profit: Creating a Winning YouTube Ads Budget appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
David Meerman Scott
APRIL 3, 2023
This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.
Heidi Cohen
APRIL 3, 2023
Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed. The post Gen Z Marketing: What You Need to Know (Charts Included) appeared first on Heidi Cohen.
Martech
APRIL 3, 2023
The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how.
Buffer Marketing
APRIL 3, 2023
🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sachs Marketing Group
APRIL 3, 2023
Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return. That’s a 4400% ROI!
Rock Content
APRIL 3, 2023
White-label blog content is a service that enables you to outsource content tasks to a third-party such as a freelancer or agency. With white-label blog content services, you own whatever written content the third party creates. This ownership means you can use it as you wish, publish or distribute it as your own, and assign its byline to anyone you choose.
Search Engine Land
APRIL 3, 2023
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google had hoped to avoid that by offering to restructure its ad tech business.
Rock Content
APRIL 3, 2023
Everyone knows the feeling of sitting on the couch with drinks and snacks waiting for the next episode of your favorite show to come on. As the opening credits begin, an air of excitement builds up and keeps you coming back week after week. What if your content marketing strategy could elicit the same response? Episodic content is a content strategy that turns your content into “episodes” that encourage people to come back for more.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
APRIL 3, 2023
On March 3, LinkedIn introduced collaborative articles , a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play.
Rock Content
APRIL 3, 2023
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regarding this topic is that the measure is being analyzed in the plenary of the House and the US Senate to determine what the next chapters will be. In the meanwhile, life seems to happen normally within TikTok, and this whole ban situation in the United States did not hold them from releasing new features for their users.
Search Engine Land
APRIL 3, 2023
As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services).
CMO Network
APRIL 3, 2023
EverGreen, says van den Brink, was meant to create long-term value for all stakeholders—including the planet itself.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
APRIL 3, 2023
Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s designation for “notable” accounts was supposed to disappear April 1. Some have (e.g., The New York Times lost it ) but many others have not yet lost the designation.
Vertical Response
APRIL 3, 2023
You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out of your marketing efforts by repurposing your social media content in emails. Here are 10 ways to do it. 1.
CMO Network
APRIL 3, 2023
69% of consumers have changed non-essential shopping in the last six months. 96% of consumers plan to adopt cost-saving behaviors over the next six months. Here's what brands need to do to weather the storm of inflation.
Traackr
APRIL 3, 2023
Your monthly beauty analysis feat. CeraVe, Rimmel London, and Estée Lauder!
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Welcome Software
APRIL 3, 2023
We’re excited to share that Optimizely has been named a Strong Performer in the 2023 Gartner Peer Insights Voice of the Customer Web Content Management report. Gartner defines this market as the process that controls content consumed over one or more digital channels. Over the 18-month review eligibility period, users analyzed our Content Management System (CMS), recorded their experience and shared their feedback via customer reviews.
Hootsuite
APRIL 3, 2023
Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content.
Welcome Software
APRIL 3, 2023
2023 is off to a fast start, and so is the team here at Optimizely. With so much emphasis on how we can use tests and data to make incremental improvements to our website, we’ve spent the early months of the new year focusing relentlessly on how we can help our customers run their programs quickly and efficiently. That means delivering new capabilities that improve collaboration and increase experimentation velocity — with features like Component Trackers, Google Analytics 4 Integrat
Neil Patel
APRIL 3, 2023
There’s a strategy that will help you skyrocket those rankings without a lot of extra work. Yes, you could keep writing and producing more content. But this is complicated and it takes lots of time. Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Welcome Software
APRIL 3, 2023
We heard your feedback, and we’re thrilled to introduce a new series designed to keep you close to the products you rely on daily. Going forward, these recaps will be delivered straight to your inbox at the start of every quarter, helping you stay up-to-date on the latest CMS capabilities and explore what's new. Read on to learn more, and as always, don't hesitate to reach out to us or your partner with any questions or feedback.
Hubspot Marketing
APRIL 3, 2023
Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we've conducted a bi-annual survey of 600+ U.S. consumers to better understand how adults spend their money.
Welcome Software
APRIL 3, 2023
Optimizely has been innovating in Experimentation since 2010 - and we haven’t slowed down, with some significant acquisitions in the Customer Data and Digital Asset Management space in the last 24 months, and a huge amount of activity behind the scenes to bring key features across the ecosystem to Feature Experimentation customers. We are very excited to announce deeper integrations – leveraging the advanced workflow and collaboration properties of CMP for enhanced Experimentation Co
Martech
APRIL 3, 2023
On Friday, Italian regulators imposed a ban on generative AI tool ChatGPT with immediate effect while giving its creator, OpenAI, 20 days to address concerns about the way data is collected and processed under penalty of a fine of $21.7m or up to 4% of annual revenues (whichever is greater). There have been indications that other European regulators may swiftly follow suit.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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