Hubspot Marketing

MARCH 5, 2024

I believe in the concept of inbox zero , so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread promotional messages straight to spam. But, occasionally, a few brilliant emails catch my eye because of their intriguing, clever, or motivational preview text messages.

eBook 78

eBook Management Branding Promotion 78

Aspiration Marketing

MARCH 5, 2024

Implementing a successful marketing strategy requires mastering the intricacies of customer acquisition cost (CAC). CAC is a metric that unveils the financial investment needed to acquire a new customer, serving as a guiding beacon for businesses seeking efficient growth strategies.

Customer Acquisition 147

Customer Acquisition Customer Marketing Strategy Marketing 147

Search Engine Land

MARCH 5, 2024

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.

User-Generated 145

User-Generated SEO Advertising Advertisers 145

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Copywriting 101

Copywriting Education Energy Health 101

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows you your top SEO issues. Fabrice Canel, the Principal Product Manager at Microsoft Bing, announced this today at PubCon and published the news on the Bing blog.

SEO 126

SEO Management Product 126

Martech

MARCH 5, 2024

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. The incident began around 10:00 a.m. Eastern time. It logged out Facebook users, prevented Instagram users from refreshing their feeds, and on Threads there was a message saying, “Sorry, something went wrong.

Management 99

Management Social Media Marketing Advertising Advertisers 99

Unbounce

MARCH 5, 2024

/ A/B Testing The 16 best A/B testing tools and software alternatives to Google Optimize By Paul Park. Updated on March 5, 2024. 64 min read Does this sound familiar? You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention.

Price 98

Price eCommerce User-Generated Transform 98

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new Interaction to Next Paint (INP) metric that becomes one of the Core Web Vitals on March 12, 2024.

User-Generated 112

User-Generated Analytics SEO 112

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

Advertising 98

Advertising Advertisers Transform Law 98

Search Engine Land

MARCH 5, 2024

Google Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish new messages within the platform’s privacy and messaging area. Why we care. If you’re seeing error messages when creating and publishing new messages in AdMob, be assured that the issue lies on Google’s end, not yours, and their engineers are actively investigating the matter.

Search Marketers 111

Search Marketers Marketing Marketers 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Social Media Examiner

MARCH 5, 2024

Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Video Stickers Backdrop Sticker Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. […] The post Instagram Updates: Video Stickers, Campaign Marketplace, and More appeared first on Social Media Examiner.

Social Media Marketing 96

Social Media Marketing Marketing Marketers 96

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app.

Digital Marketing 111

Digital Marketing Marketing Marketers Advertising 111

Content Marketing Institute

MARCH 5, 2024

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.

Marketing 96

Marketing Marketers 96

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. New rules coming into effect may impact businesses, particularly with adjustments to Google SERPs potentially leading to reduced traffic for direct suppliers such as hotels and restaurants.

Digital Marketing 109

Digital Marketing Advertising Advertisers Marketing 109

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

MARCH 5, 2024

Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends.

Price 95

Price Customer Branding Promotion 95

Search Engine Land

MARCH 5, 2024

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged out of their accounts and are unable to log back in.

Communications 101

Communications Management Search Marketers Marketing 101

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. It’s essential to recognize and support them. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.

Market Trends 94

Market Trends Customer Product SEO 94

Search Engine Land

MARCH 5, 2024

In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting the output for the rest of us. My tagline for the foreseeable future is: “I’m human. I’m helpful. Some of this is AI, and that’s OK.” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper

User-Generated 100

User-Generated SEO Price Product 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

AWeber

MARCH 5, 2024

You’re spending hundreds — maybe even thousands — of dollars a month on Facebook ads. That money is buying you a ton of impressions and clicks, but it isn’t delivering in the only area that really matters: conversions. What gives? Most likely, the issue lies with your Facebook landing page. Maybe there’s a disconnect between your landing page and what you’re promising in your ads.

User-Generated 93

User-Generated Price Shipping Promotion 93

Hubspot Marketing

MARCH 5, 2024

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well.

Finance 92

Finance User-Generated Branding Marketing 92

Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS).

Customer Journey 95

Customer Journey User-Generated SEO Digital Marketing 95

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section.

Gen Z 83

Gen Z Analytics User-Generated Management 83

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users.

Education 80

Education Communications SEO Social Media Marketing 80

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping.

Shipping 79

Shipping Food Retail Customer Acquisition 79

The LeadG2 Blog

MARCH 5, 2024

One of the key benefits of Inbound Marketing is that it brings already educated and qualified leads to your company – making it easier for you to convert. But what elements do these campaigns have that make them stand out and reach the people you want it to? In this post, we’ll go over these critical elements that help set your inbound marketing apart to help you create campaigns that drive more sales-qualified leads!

Inbound Marketing 74

Inbound Marketing Education Marketing Marketers 74

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice. When we first started the series, the United States Department of Labor reported that 57% of market research analysts and marketing specialist roles were made up of women.

CMO 59

CMO Marketing Marketers Health 59

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

yorCMO

MARCH 5, 2024

Discover how to integrate AI into your marketing strategy and supercharge your results. From content to email marketing, learn how AI can revolutionize your business.

Marketing Strategy 59

Marketing Strategy Marketing Marketers Email Marketing 59

David Meerman Scott

MARCH 5, 2024

Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?

Customer 57

Customer Advertising Advertisers Marketing 57

Six & Flow

MARCH 5, 2024

The market is crowded with sales reps, your audience is saturated, and you’re struggling to stand out from the crowd. The old sales playbook won’t get you anywhere with customer demands changing rapidly. It’s time we rewrite the sales playbook to empower our sales enablement strategy.

Customer 52

Customer Marketing Marketers 52

Unbounce

MARCH 5, 2024

/ A/B Testing How a three-word A/B test led to triple-digit conversion growth By Paul Park. Updated on March 5, 2024. 25 min read Case study Customer name: Going Customer industry: Travel Customer goal: A better way to gather data to understand customers’ needs and motivations. Unbounce’s services: Concierge plan and A/B testing Results: 104% increase in conversions, month-over-month TABLE OF CONTENTS Getting to know Going The struggle was real (before Unbounce) The perks of a perfectly producti

Succession Management 52

Succession Management User-Generated Management eCommerce 52

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding