Wed.Apr 17, 2024

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7 Ideas for Your LinkedIn as a B2B Company

Buffer Marketing

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s a goldmine of opportunity for building brand awareness – for those who know how to harness it.

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Is Your Content Easy to Read? What Level Should It Be?

Aspiration Marketing

Ever spend hours crafting the perfect marketing message, only to hear crickets? Your content might be brilliant, but if it reads like a college textbook, your audience will glaze over faster than you can say "engagement." This is where readability level comes in. It's the key to unlocking clear communication, the golden ticket to having your content truly connect and resonate with readers.

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It’s time to turbocharge our path to email innovation

Martech

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conver

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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The state of GA4, one year after the big migration

Martech

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.

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U.S. search ad revenues hit record $88.8 billion in 2023

Search Engine Land

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure represents a $4.4 billion increase over 2022.

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Google AdSense launches new Ad Intents format for Auto ads

Search Engine Land

Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. Google doesn’t rely on third-party cookies for this new functionality.

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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

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How To Use Testing To Create a Competitive Advantage

Content Marketing Institute

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7

Litmus

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences.

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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.

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YouTube escalates war on ad blockers

Search Engine Land

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users who will abandon YouTube altogether.

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GrowthLoop and TransUnion partner to improve audience reach

Martech

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Real estate email marketing: Turning potential buyers and sellers into clients

AWeber

Email marketing for realtors. You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. Imagine this scenario for a moment: You’re hosting another open house for a charming two-story Cape Cod home. A flood of people enter in and out, browsing around on their own without saying much to you. You leave out some business cards on a side table by the door and hope interested home buyers take one.

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How a Fractional CMO Can Help Grow Your Business

yorCMO

To do marketing right, you need the right leadership. Discover how a fractional CMO can help your business grow.

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It’s Time to Rethink Your Meta Ads Strategy

Customers.ai

If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point. Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform.

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Pro B2B Customer Retention Strategies That Stick

Zumvu

Keeping an existing customer is much simpler and cheaper than finding a new one.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 12 Best SEO Services in 2024

Backlinko

As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market. Don’t have time to read the full guide?

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry.

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Google Discover optimization: A complete guide

Search Engine Land

Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is one of the fastest-growing sources of traffic for news websites, with some publishers reporting Discover traffic as higher than organic search traffic.

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Revolutionizing Your Strategy: Insider Digital Marketing Tips for Success

Rock Content

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Whether you’re a Fortune 500 company selling globally or a small, local family business, you’ll need a strong online presence to attract and grow your audience. Trends consistently prove that customers, whether B2B or B2C, do their research online before buying.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.