Comment on How to Remove Penalties with Double 301 Redirects by Matt Diggity
Diggity Marketing
SEPTEMBER 19, 2022
In reply to Mark. These days it’s 100% easier to simply fix the manual action penalty.
Mon.Sep 19, 2022
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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
Hubspot Marketing
SEPTEMBER 19, 2022
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind.
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10 Steps To Optimize Images for SEO
Content Marketing Institute
SEPTEMBER 19, 2022
Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users.
See how this photographer grew his email list by 300% using AWeber
AWeber
SEPTEMBER 19, 2022
James Maher is a New York Photographer, a huge Knicks fan, and a lifelong New Yorker who got his driver’s license at 30 years old — as any true Manhattanite should. Maher never took the conventional route. His love of photography started with using Photoshop to make fake driver license IDs at the University of Madison with his college roommates. Today his business offers a mix of products and services — including photography print sales, a portrait business, conducting workshops, creating online
Building the Perfect Twitter Thread
Practical eCommerce - Marketing
SEPTEMBER 19, 2022
A Twitter thread is a series of connected tweets that function as a sort-of short blog post. It's a good way to grow followers and subscribers. We explain. The post Building the Perfect Twitter Thread appeared first on Practical Ecommerce.
3 Challenges Brands Face with Podcast Marketing & How to Navigate Them
Hubspot Marketing
SEPTEMBER 19, 2022
According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability. Currently, there are two main ways to discover podcasts: Search through top-ranking podcasts in various genres or get recommendations based on what yo
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Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
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7 Enterprise SEO Tools For Keyword Research, Compared via @sejournal, @krisjonescom
Search Engine Journal
SEPTEMBER 19, 2022
What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword Research, Compared appeared first on Search Engine Journal.
15 Brands That Demonstrate Social Responsibility in 2022
Hubspot Marketing
SEPTEMBER 19, 2022
Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. In that same survey, 64% of respondents said they prefer to buy from companies with a reputation for purposeful action, not just their profits. When brands act for the good of society and the planet, they’re being socially responsible.
Walmart Connect goes international and adds self-service
Martech
SEPTEMBER 19, 2022
Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to the top of search results. The company says this will benefit newer and smaller brands which haven’t achieved high organic listings.
Confusion: Google Search Console's HTTPS Is Invalid And Might Prevent Indexing
Search Engine Roundtable
SEPTEMBER 19, 2022
Last week, Google rolled out a new Search Console report for HTTPS, and with that came a lot of confusion around a specific error. The error was "HTTPS is invalid and might prevent it from being indexed." This shows in the URL inspection tool, which was part of this upgrade.
From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
How 5 Brands Are Using Emerging Technology for Marketing in 2022
Hubspot Marketing
SEPTEMBER 19, 2022
Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences. 1. Patrón Spirits. In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign.
Social Media Analytics - The Ultimate Agency Guide
Zumvu
SEPTEMBER 19, 2022
Social media marketing is a big deal in today’s digital age–and for a good reason. From reach potential to ease of use, it’s the place to be if you’re building a business.
An incredibly brief guide to shifting marketing offshore: Part 2
Martech
SEPTEMBER 19, 2022
The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are best done closer to home, while tasks with lower levels of context and skill are candidates to automate or move offshore. This matrix summarizes the model: All images: Spence Darrington.
Google Answers If Stop Words Should Be Used in URL via @sejournal, @martinibuster
Search Engine Journal
SEPTEMBER 19, 2022
Google's John Mueller answers the question of whether or not it matters if one uses stop words in the URL. The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal.
Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hispanic Marketing Industry Evolution (Part I)
CMO Network
SEPTEMBER 19, 2022
As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t.
The building blocks of consumer behavior
Quikly
SEPTEMBER 19, 2022
While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.
Google Local Pack: What Is It? via @sejournal, @jasonhennessey
Search Engine Journal
SEPTEMBER 19, 2022
Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack: What Is It? appeared first on Search Engine Journal.
Google Tests Two People Also Ask Results In One Question
Search Engine Roundtable
SEPTEMBER 19, 2022
Google is testing showing two people also ask featured snippets in a single question expansion. This acts similar to the multifaceted featured snippets and the new featured snippet design we saw earlier but now within the people also ask box.
Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Cutting Through the Noise with Your Brand with Lechon Kirb [VIDEO]
Digital Marketer
SEPTEMBER 19, 2022
Online markets are over-saturated with brands trying to get a perfect image out there, Lechon explains how to cut through that noise and get your brand seen and respected by clients and customers. Lechon Kirb, cofounder and CMO at Ofcourse, helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way.
Google Ads Self-Upgrade Tool Now Rolling Out For Local Campaigns To Performance Max
Search Engine Roundtable
SEPTEMBER 19, 2022
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.
Marketing Traditional Ways: Advantages and Disadvantages
OnPassive Marketing
SEPTEMBER 19, 2022
Marketing can often be a difficult task, requiring much effort and thought. However, it is pretty simple when you take a step back and consider the advantages and disadvantages of traditional marketing. Advantages And Disadvantages Of Traditional Marketing. Traditional marketing is one of the most commonly used methods to bring a product or service to market.
Google Tries Hard To Not Overlap Different Search Ranking Algorithm Updates
Search Engine Roundtable
SEPTEMBER 19, 2022
A lot of folks were thinking that Google in order to bolster the helpful content update rolled out a core update right after the helpful content update was done. As we covered before, that is not the case. It was just that Google had a core update ready to go and now that Google tries not to overlap updates while other updates are rolling out, it waited to push that forward after the helpful content update was done.
Unlocking the Power of Martech for the Non-Technical Marketing Leader
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
10 Ideas For Your Next Email Marketing Newsletter
Vertical Response
SEPTEMBER 19, 2022
Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! #1 Share the good news. One newsletter idea is to share the good news with your customers. This could be news about your company, such as a new product launch or expansion into new markets.
Google September Core Update Slower To Roll Out In Some Countries?
Search Engine Roundtable
SEPTEMBER 19, 2022
Some folks in the SEO community have been asking if the last core update, the September 2022 core update, has been slower to roll out in some specific countries than in other countries. John Mueller of Google replied with his "it depends" response.
How Groupon Connects People To Businesses, Creating Meaningful Market Experiences
CMO Network
SEPTEMBER 19, 2022
Coupons that leverage the bargaining power of the collective in a win-win-win Assisting merchants to reach new customers helps expand economic opportunity, says Groupon Chief Communications Officer Jennifer Beugelmans.
Daily Search Forum Recap: September 19, 2022
Search Engine Roundtable
SEPTEMBER 19, 2022
Here is a recap of what happened in the search forums today.
The AI Revolution: Why B2B Buyers Expect More than Just a Website
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
DigitalMarketer Marketer of the Year 2021/2022
Digital Marketer
SEPTEMBER 19, 2022
Alex Cattoni – The Copy Posse. Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. She is the Co-host of the Flight Club Mastermind and the creator of the Copy Posse Launch Pad Coaching Program.
Vlog #189: Christine Zirnheld, aka Shep On Google Ads Performance Max Campaigns
Search Engine Roundtable
SEPTEMBER 19, 2022
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O'Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases.
DigitalMarketer Marketer of the Year 2021/2022
Digital Marketer
SEPTEMBER 19, 2022
Who has been the most influential marketer for you? These 10 candidates were nominated by the DigitalMarketer Community, a vast network of over 120,000 marketers and agencies that work tirelessly to create and practice the most effective methods in modern marketing. Adam Erhart Alex Cattoni John Moran Julia McCoy Keenya Kelly Lauren Petrullo Mandy McEwen Maxwell Finn Ramon Ray Uzair Kharawala.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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