Hubspot Marketing

SEPTEMBER 29, 2022

The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your busine

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Content Marketing Institute

SEPTEMBER 29, 2022

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.

Content Marketing 143

Content Marketing Marketing Marketers 143

Search Engine Journal

SEPTEMBER 29, 2022

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.

SEO 143

SEO 143

Hubspot Marketing

SEPTEMBER 29, 2022

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating — particularly with a limited budget.

Advertising 141

Advertising Advertisers User-Generated Analytics 141

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Sprout Social

SEPTEMBER 29, 2022

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents. If we start to compare ourselves or base our self-worth on the amount of likes we receive online, especially compared to popular influencers and celebrities, we’re going to have a bad time.

Health 132

Health Analytics Branding Product 132

Hubspot Marketing

SEPTEMBER 29, 2022

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies.

Communications 139

Communications Management Health CRM 139

Martech

SEPTEMBER 29, 2022

Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s beneficial to our brands and to our customers? On the one hand, many consumers don’t want websites to collect their data. On the other, they want us to show things that are relevant to them and not show ads for the boot they just purchased.

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Customer Entertainment Communications Branding 129

Search Engine Journal

SEPTEMBER 29, 2022

Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.

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Martech

SEPTEMBER 29, 2022

How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” sa

Customer 123

Customer Customer Journey Management Communications 123

Search Engine Roundtable

SEPTEMBER 29, 2022

We have seen plenty of neat features from Google Search around recipes. But now it seems Google is testing a Google Search Cookbook feature. It is a place to consolidate the recipes you find using Google Search in one place for later.

Place 121

Place 121

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

SEPTEMBER 29, 2022

As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relati

Customer loyalty 122

Customer loyalty Promotion Customer Branding 122

Search Engine Roundtable

SEPTEMBER 29, 2022

As I called, Google has completed rolling out both the September 2022 core update and the September 2022 product reviews update while I was offline. Both officially finished rolling out on September 26, 2022 - so Monday.

Product 118

Product 118

Search Engine Journal

SEPTEMBER 29, 2022

WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance. The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared first on Search Engine Journal.

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Search Engine Roundtable

SEPTEMBER 29, 2022

Google's John Mueller asked if there was some sort of percentage people can use to determine if their content may be considered duplicative or not. John said there is none and he asked how would you measure such a thing.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Buffer Marketing

SEPTEMBER 29, 2022

In July and August of this year, I had the incredible experience of taking seven weeks off of work — fully paid. I benefited from our generous sabbatical policy (more on that below) to take a break from work. It had been a particularly busy year, and I had two new teammates join in February and then a third in April who all reported to me— so the timing was tight here to get everyone onboarded and operational before I went on sabbatical.

Non-Profit 21

Non-Profit Communications Management Place 21

Search Engine Roundtable

SEPTEMBER 29, 2022

Google's John Mueller had another good one-liner the other day. He said, "if you don't know whether your content is expertly written or not, then it's definitely not expertly written.

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Search Engine Journal

SEPTEMBER 29, 2022

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. The post Google Highlights Online Discussions & Forums In Search Results appeared first on Search Engine Journal.

SEO 97

SEO 97

Search Engine Roundtable

SEPTEMBER 29, 2022

Here is a recap of what happened in the search forums today.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

SEPTEMBER 29, 2022

A Startup Journey With GrubHub Founder Mike Evans written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Evans. In this episode of the Duct Tape Marketing Podcast , I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name.

Food 95

Food Finance Customer Energy 95

Search Engine Roundtable

SEPTEMBER 29, 2022

This morning, John Mueller from Google offered to do a gut check review of part of your presentations to help ensure what you are presenting is accurate. He posted this on Twitter and wrote that "the feedback is private, ask before you speak - if you want, no judging. No question too trivial.

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CMO Network

SEPTEMBER 29, 2022

One reason why near every organization has not been successful with the evolution of their DEI strategy: they treat diverse people as separate – as members of groups, rather than as the multi-faceted individuals we all are. This level of categorizations gets in the way of achieving true inclusion.

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CMO 94

Search Engine Roundtable

SEPTEMBER 29, 2022

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Journal

SEPTEMBER 29, 2022

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.

Law 91

Law Content Marketing Marketing Marketers 91

Influence & Co

SEPTEMBER 29, 2022

Over half of B2B marketers have successfully used content marketing to generate leads in the past year.

Content Marketing 78

Content Marketing Marketers Marketing 78

Search Engine Journal

SEPTEMBER 29, 2022

Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In The Metaverse appeared first on Search Engine Journal.

Branding 90

Branding Customer 90

David Meerman Scott

SEPTEMBER 29, 2022

“Never in the history of humanity have we vomited more words in more places with more velocity,” say the authors of Smart Brevity: The Power of Saying More with Less.

Place 67

Place Copywriting 67

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Journal

SEPTEMBER 29, 2022

Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details about the source website.

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Exposure Ninja

SEPTEMBER 29, 2022

Hey Wayne, Hope you’re doing well! Got a few updates for you: I’ve finally hit the £8k a month goal! (3 month’s late but we made it happen). I’ve also hire someone part-time to help with the current client work (8 clients as of now), 2 days a week. The plan is to bring her in full-time in August. I’ve been making a lot of internal changes to support the massive growth I want to achieve these coming 6 months.

Digital Marketing 52

Digital Marketing Finance Marketing Marketers 52

Search Engine Journal

SEPTEMBER 29, 2022

Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get More Budget To Experiment On New Marketing Channels appeared first on Search Engine Journal.

New Markets 83

New Markets Marketing Marketers Content Marketing 83

OnDemand CMO

SEPTEMBER 29, 2022

If the pandemic has taught businesses anything, it’s that a strong digital presence is paramount to success. With more shopping, digital engagement, and even “live” arts performances happening online, it couldn’t be truer that the next frontier isn’t just brick-and-mortar storefronts but also the vast, ever-evolving universe that is the Internet. . Today, there are a myriad of ways in which businesses can tout their products, elicit sales, and engage with customers online.

CMO 52

CMO Communications SEO Digital Marketing 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing