Content Marketing Institute

AUGUST 9, 2024

Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?

Marketing 129

Marketing Marketers 129

Martech

AUGUST 9, 2024

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.

Advertising 128

Advertising Advertisers Management B2C 128

Search Engine Land

AUGUST 9, 2024

TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds.

Price 113

Price Advertising Advertisers Place 113

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future.

Transform 115

Transform Energy PR Customer loyalty 115

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Aspiration Marketing

AUGUST 9, 2024

Discover the first steps in our journey of integrating AI ChatBots into the fabric of content marketing research and strategies to drive innovation and insights.

Market Research 264

Market Research Content Marketing Marketing Marketers 264

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing cam

Customer Acquisition 114

Customer Acquisition User-Generated CRM Communications 114

Martech

AUGUST 9, 2024

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process.

Transform 116

Transform Whitepaper Customer Management 116

Search Engine Land

AUGUST 9, 2024

Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360. Key details: The SDF QA Format was initially released in open beta on May 30, 2024.

Advertising 86

Advertising Advertisers Management 86

illumin

AUGUST 9, 2024

The social media company Snap Inc. is opening its walled garden. Find out how this impacts the world of digital advertising. The “wall” has come crashing down for Snap. For the first time, the social technology company Snap Inc. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution.

Advertising 97

Advertising Advertisers Retail Price 97

Search Engine Land

AUGUST 9, 2024

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process.

Transform 76

Transform Whitepaper Customer 76

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing