Content Marketing Institute

AUGUST 9, 2024

Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?

Marketers 129

Marketers Marketing 129

Martech

AUGUST 9, 2024

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.

Advertising 129

Advertising Advertisers Management Marketers 129

Search Engine Land

AUGUST 9, 2024

TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds.

Price 113

Price Advertising Advertisers Place 113

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future.

Transform 116

Transform Energy PR Customer loyalty 116

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Aspiration Marketing

AUGUST 9, 2024

Discover the first steps in our journey of integrating AI ChatBots into the fabric of content marketing research and strategies to drive innovation and insights.

Market Research 264

Market Research Content Marketing Marketers Marketing 264

illumin

AUGUST 9, 2024

The social media company Snap Inc. is opening its walled garden. Find out how this impacts the world of digital advertising. The “wall” has come crashing down for Snap. For the first time, the social technology company Snap Inc. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution.

Advertising 97

Advertising Advertisers Retail Price 97

Martech

AUGUST 9, 2024

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process.

Transform 117

Transform Whitepaper Customer Management 117

Search Engine Land

AUGUST 9, 2024

When training new technical SEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. Commonly used data segments When looking for action items in technical SEO data, you need to be able to segment the data.

SEO 84

SEO Manufacturing Health eCommerce 84

Search Engine Land

AUGUST 9, 2024

Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360. Key details: The SDF QA Format was initially released in open beta on May 30, 2024.

Advertising 86

Advertising Advertisers Management 86

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Search Engine Land

AUGUST 9, 2024

Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process.

Transform 76

Transform Whitepaper Customer 76