Sprout Social

DECEMBER 12, 2023

You are no stranger to long to-do lists. Especially as you embark on refining your goals and processes for the year ahead, it might seem like every meeting ends in a multitude of action items. But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities.

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Influencer Marketing Customer loyalty Transform Marketers 145

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 141

Content Marketing Marketers Marketing 141

CMO Network

DECEMBER 5, 2023

What would happen if CMOs and marketers stopped marketing? Like the "Got Milk" campaign, could a deprivation strategy help CEOs better see marketing's value?

Marketers 117

Marketers Marketing CMO 117

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months.

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User-Generated SEO Branding Management 130

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions.

Advertising 104

Advertising Advertisers Entertainment Branding 104

CopyBlogger

DECEMBER 12, 2023

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.

Promotion 120

Promotion Content Marketing Marketers Marketing 120

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1.

Video Marketing 110

Video Marketing Advertising Advertisers Entertainment 110

Customers.ai

DECEMBER 15, 2023

A few weeks ago, Google rolled out its new AI spam filter for Gmail. The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters. According to Google , their new spam filter can help improve the spam detection rate by 38% and reduce the false positive rate by 19.4% This is great news for Gmail users

Email Marketing 111

Email Marketing Outbound Marketing Marketers Marketing 111

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

User-Generated 143

User-Generated CMO Marketers Marketing 143

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Aspiration Marketing

DECEMBER 27, 2023

In the dynamic world of business, fostering enduring connections is paramount. As businesses evolve, so do client relationships. In this blog, we'll delve into the art of reconnecting with past clients, exploring the significance of these connections, and our insights into crafting compelling reconnection emails.

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Social Media Examiner

DECEMBER 21, 2023

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? In this article, we’ll explore behavior science tips that lead to better marketing results. Why Should Marketers Focus on Behavioral Science? “Why do people do what they do?” This fundamental question has long captivated Nancy Harhut, author of […] The post Three Behavioral Science Tips for Better Marketing Results appeared first on Social Media Examiner.

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Marketers Marketing Social Media Marketing 145

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

Energy 144

Energy Transform Social Media Marketing Law 144

Hubspot Marketing

DECEMBER 29, 2023

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m here to walk you through the answers and more.

SEO 144

SEO User-Generated CRM Manufacturing 144

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Influencer Marketing 143

Influencer Marketing Branding B2C Marketers 143

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customer 145

Customer Transform CMO Retail 145

Aspiration Marketing

DECEMBER 28, 2023

Choosing between subdomains or subdirectories (subfolders) and what is better for SEO can significantly impact your website's structure and visibility. Should you use a subdirectory for your blog content that's different from your main site? Can it be on another subdomain, or should it be? What's the use of a subdomain, anyway? Understanding the nuances of these architecture choices can be vital.

SEO 264

SEO 264

Social Media Examiner

DECEMBER 27, 2023

Curious how AI can make a difference in your marketing agency, beyond generating content? In this article, a leading AI expert shares AI tools and real-world examples you can start using immediately. Why Should Agency Owners Embrace AI? Artificial intelligence (AI) is transforming businesses across every industry, and marketing agencies are no exception.

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Transform Marketing Marketers 144

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

CMO Network

DECEMBER 4, 2023

An MIT study showed human subjects rated AI-generated content as better than that created by professional writers.

CMO 143

CMO 143

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. If you're anything like me, you're probably still racking your brain trying to find the perfect gift for your loved ones this holiday season.

Price 139

Price Finance Management Place 139

Buffer Marketing

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.

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Shoppers Advertisers Advertising Marketers 138

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

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Branding Energy Customer Product 141

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Aspiration Marketing

DECEMBER 21, 2023

Navigating the complexities of search engine optimization (SEO) can be a daunting task. However, understanding and implementing SEO best practices is crucial for businesses to elevate their online presence and attract potential customers. One often overlooked yet essential aspect of SEO is the proper utilization of canonical tags.

SEO 264

SEO Customer 264

Social Media Examiner

DECEMBER 19, 2023

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn AI-Powered Content Moderation System LinkedIn has implemented a new artificial intelligence (AI) powered content moderation system to detect policy-violating posts more […] The post LinkedIn Updates: Newsletter Analytics, Ads Features, and More appeared first on Social Media

Analytics 145

Analytics Social Media Marketing Marketing Marketers 145

Search Engine Land

DECEMBER 26, 2023

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates ove

User-Generated 137

User-Generated SEO Product 137

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. Take the introduction of new AI tools recently. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. The takeaway? Teams who don’t have tools with up-to-speed AI features are already falling behind.

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Branding Price Influencer Marketing Analytics 137

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,

Transform 138

Transform User-Generated Thought Leadership Copywriting 138

Hubspot Marketing

DECEMBER 4, 2023

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion. By 2027, this number is expected to reach $480 billion.

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User-Generated Analytics Place Product 137

Aspiration Marketing

DECEMBER 19, 2023

SEO isn't an option in modern marketing–it's a necessity. So, whether you're a seasoned marketer or just starting your journey, mastering SEO is essential. Fortunately, HubSpot Academy offers an invaluable platform for learning and honing your SEO skills. From understanding the basics to unlocking advanced strategies, we'll navigate the courses, certifications, and resources that make HubSpot Academy a trusted hub for SEO education.

SEO 264

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