Digital Marketer
SEPTEMBER 18, 2023
You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic. Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater.
Hubspot Marketing
SEPTEMBER 15, 2023
Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you're sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources.
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CMO Network
SEPTEMBER 27, 2023
The Kansas City Chiefs tight end was already scoring big with sponsors. Then he went on a date in Arrowhead Stadium. Now advertisers—and millions of Swifties—see him as quite the catch.
Content Marketing Institute
SEPTEMBER 21, 2023
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Hootsuite
SEPTEMBER 25, 2023
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.
Businesses Grow
SEPTEMBER 25, 2023
I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. I could argue that the biggest change I’ve witnessed is “velocity.” Marketing used to be about planning, executing, and measuring. Today, it’s about response, response, response to cultural moments. Meme marketing is fast, furious, and here to stay.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 26, 2023
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google.
CMO Network
SEPTEMBER 12, 2023
When Brenner, a Hollywood insider, talks about getting used to being "comfortable with being uncomfortable," she isn’t just referring to herself but to Mattel’s variou.
Hootsuite
SEPTEMBER 21, 2023
Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.
Aspiration Marketing
SEPTEMBER 11, 2023
Artificial intelligence (AI) chatbots are becoming increasingly popular as a way to support and automate customer service tasks. But are they right for every business? We will discuss the benefits and drawbacks of AI Chatbots, look at a bunch of numbers, and some options to explore. Beta Version - (marked) parts of this content are in still development and will be updated on an regular basis.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Social Media Examiner
SEPTEMBER 5, 2023
Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers? In this article, we explore Facebook changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab for a Templates hub […] The post Facebook Changes That Affect Marketers appeared first on Social Media Examiner.
Sprout Social
SEPTEMBER 5, 2023
There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.
Search Engine Land
SEPTEMBER 7, 2023
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results.
CMO Network
SEPTEMBER 25, 2023
Qualtrics CEO Zig Serafin plans to invest $500 million in generative AI to make what he says is the world's largest database of sentiment more human and effective.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Buffer Marketing
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.
Aspiration Marketing
SEPTEMBER 12, 2023
Are you looking to build or upgrade your website? The HubSpot CMS Hub is a powerful facilitator of content management built on one of the industry-leading CRM solutions. It offers a meaningful way to streamline, organize, and optimize your website's content while involving team members across the organization. How can it revolutionize your content management efforts?
Social Media Examiner
SEPTEMBER 14, 2023
Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? In this article, you’ll discover how to be more creative with your Instagram content. Why Is Creativity So Important on Instagram? Think of classic ads you've seen. They stick in your mind because they're original, fresh, and […] The post How to Be More Creative With Your Instagram Content appeared first on Social Media Examiner.
Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Search Engine Land
SEPTEMBER 28, 2023
Google today announced a new “standalone product token”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “ public discussion ” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and more fields” to talk about choice and control over web content.
Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
Buffer Marketing
SEPTEMBER 18, 2023
Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.
Aspiration Marketing
SEPTEMBER 27, 2023
In the world of search engine optimization (SEO), the anchor text holds a unique position of power and influence. It serves as the essential link between content relevance and user engagement. Join us as we uncover the secrets to effective SEO, where anchor text is the guiding force that can lead to contact marketing success.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Social Media Examiner
SEPTEMBER 28, 2023
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? In this article, you’ll discover how to improve your Instagram account. Why Should Marketers Audit Their Instagram Work? As one of today's most popular social media platforms, Instagram has created a space for individuals, businesses, and influencers to showcase […] The post How to Improve Your Instagram Results: Small Changes With Big Impacts appeared first on Social Media Examine
Marketing Insider Group
SEPTEMBER 18, 2023
You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success.
Search Engine Land
SEPTEMBER 14, 2023
Google has begun to push out an update to its helpful content system , the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said , “The September 2023 helpful content update is rolling out with an improved classifier.
Sprout Social
SEPTEMBER 12, 2023
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
SEPTEMBER 5, 2023
Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.
Aspiration Marketing
SEPTEMBER 21, 2023
A mobile-friendly website design is no longer just an option but a necessity. With an increasing number of people using mobile devices to browse and shop, businesses must prioritize their mobile website design to improve their search engine optimization (SEO) and stay competitive.
Social Media Examiner
SEPTEMBER 11, 2023
Want to show up more often in users’ Instagram feeds? Wondering what type of Instagram content exposes you to new audiences and which is shown to your followers? In this article, you'll learn how the Instagram algorithm works in 2023 so you can improve your content strategy. Why Marketers Need to Know How the Instagram […] The post How the Instagram Algorithm Works in 2023 appeared first on Social Media Examiner.
Marketing Insider Group
SEPTEMBER 20, 2023
AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
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