SMEI
JANUARY 24, 2023
Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products.
Digital Marketer
JANUARY 20, 2023
Do businesses email their customers too often? According to a recent article on Business Insider , the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam.
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DIY Marketers
JANUARY 5, 2023
Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? Welcome to the club. I’ve been thinking about why business owners avoid measuring marketing. And I think I’ve got it. Did you look forward to getting your report card?
Buffer Marketing
JANUARY 12, 2023
If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
Content Marketing Institute
JANUARY 26, 2023
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading → Company News
Jeff Bullas
JANUARY 24, 2023
Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 19, 2023
A wide variety of SEO tools are available, each with different objectives. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features.
Calvyn Lee Blog
JANUARY 31, 2023
Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It
Learn Hub | G2
JANUARY 30, 2023
No one wants to start their business journey in new markets by breaking the law. Guest Post Sales & Marketing
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Jeff Bullas
JANUARY 16, 2023
Did you know that YouTube is the world’s second most visited website ? In fact, people watch over a billion hours of video on YouTube every day. Mind-blowing. But as with any popular digital platform, YouTube is crowded.
Dreamgrow
JANUARY 6, 2023
Want to get started selling on Amazon but aren’t sure about investing in Jungle Scout? Read more. The post Jungle Scout Review 2023 (The 7-Figure Secret?) appeared first on Dreamgrow. Ecommerce
Aspiration Marketing
JANUARY 17, 2023
There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.
Search Engine Roundtable
JANUARY 12, 2023
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
SMEI
JANUARY 25, 2023
If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action.
Learn Hub | G2
JANUARY 30, 2023
Hybrid models are the future of the workplace. Guest Post Productivity
Jeff Bullas
JANUARY 30, 2023
TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users.
CopyBlogger
JANUARY 12, 2023
I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just. Continue Reading. The post 20 Evergreen Content Examples That Produce Lasting Results appeared first on Copyblogger. Content Marketing Featured
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Aspiration Marketing
JANUARY 25, 2023
Backlinking, also known as inbound or incoming links, are links from other websites that point to your website.
Search Engine Roundtable
JANUARY 6, 2023
Google's John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas
Chief Martec
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years.
Learn Hub | G2
JANUARY 17, 2023
Sustainability is no longer a choice; it's a necessity. Guest Post Productivity
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Jeff Bullas
JANUARY 18, 2023
Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok.
Buffer Marketing
JANUARY 4, 2023
Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT.
Aspiration Marketing
JANUARY 31, 2023
Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. What happened? The world of search engine optimization (SEO) is constantly evolving.
Search Engine Roundtable
JANUARY 30, 2023
Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, "when you redesign a site, its rankings in search engines may go nuts
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Content Marketing Institute
JANUARY 18, 2023
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading → Company News
Dreamgrow
JANUARY 9, 2023
Hey, before I start this Viral Launch review, please take a minute to read my. Read more. The post Viral Launch Review 2022 (How to Decide Quickly) appeared first on Dreamgrow. Ecommerce Tools
Jeff Bullas
JANUARY 19, 2023
Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job.
Buffer Marketing
JANUARY 23, 2023
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.
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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.
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