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by Jason Miller With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.
Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now that he is starting to show signs of a slightly more regular schedule, I am ready to start reading again in earnest.
This is a new Sunday series that I call Stuff that Works. Each Sunday I pick an item that is for me a foundation element in my line up of stuff that matters or as legendary Texas singer songwriter Guy Clark put it – “The kind of stuff you reach for when you fall.”. I’ve always been a fan of the public library. I actually got the reading bug later than some.
Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience. By using Facebook Insights, you’ll be able to determine the best time of day to post , the best day of the week to post, and what type of content is most popular.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
by Chris Russell Want the skinny on using Pinterest to promote your b2b marketing ? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1. Advertising and infographics rule the b2b marketing pins. Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest.
by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content Conversations is a series of one-on-one discussions with today’s top content marketers that digs into content marketing strategies, best practices, and pitfalls to avoid. In the following episode I chat with C.C about taking content marketing to the next level.
by Jon Miller Recently I was interviewed by content marketing expert and co-author of Content Rules C.C. Chapman on his Content Conversations cinchcast. Content Conversations is a series of one-on-one discussions with today’s top content marketers that digs into content marketing strategies, best practices, and pitfalls to avoid. In the following episode I chat with C.C about taking content marketing to the next level.
by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing. A combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers.
by Dayna Rothman We are halfway through our first day at Marketo User Summit. So many new and exciting ideas have already been presented! My head is spinning. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. I am very much looking forward to the afternoon sessions.
by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. One of which is Andy MacMillan, Salesforce Data.com’s Senior Vice President of Products and Marketing. We are excited to welcome him to our blog to give us more details about Data.com and how businesses can use big data to drive revenue.
by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio. Before the presentation, live Tweets are flashing across the large monitors on stage showcasing the social conversations around #mus12.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
by Rajiv Kapoor Lead lifecycle refers to how we manage the life of a lead (or contact or prospect depending on your terminology) from the moment it shows up in the system to deal close. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage. Companies typically use a lead lifecycle model for two primary reasons: 1) Preventing sales leads (and potential sales leads ) from falling through the cracks. 2) Reporting on conversion rates throu
by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. We created this killer infographic that breaks down the event schedule and highlights what will be our biggest and best summit to date. Over 1200 people from 500 plus companies are coming together to increase their skills and learn new strategies around all areas of marketing.
by Phil Fernandez Revenue Performance Management (RPM) is much more than improving the effectiveness and efficiency of sales and marketing. In fact, RPM is today enabling organizations – from major health systems and global consumer product companies to web 3.0 start-ups – to transform their revenue processes and realize significant increases in performance and results.
by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. We are pleased to welcome him to the blog to share strategies and best practices for attracting today’s elusive buyer and rising above the choppy economy to achieve unprecedented revenue growth.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers.
by Kelly Waffle There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their hot doughnuts. It has become common practice for each of these doughnut stores to light up a sign when the new, hot doughnuts are ready. Many swear that the hot, glazed, yeast-raised doughnuts taste more like a light, fluffy pastry than a cake doughnut and are well worth the wait, but you have to eat them while they are hot.
by Jason Miller Dave Kerpen is the co-founder and CEO of Likeable Media , an award-winning social media and word-of-mouth marketing firm. He is the author of the New York Times best seller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook , and speaks at dozens of marketing conferences and webinars each year.
I am a sucker for a great infographic just as much as the next guy or gal. My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 comments, I was truly astonished by the amount of support and interest.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
by Jason Miller The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up. Revenue Performance Management , or RPM, is a strategy that shatters outdated practices for B2B marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small.
We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier this year, Forbes also gave a rundown of baseball’s most valuable teams. Another thing we love is sports analogies. The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. Why?
If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If you think you need to get some “more of the twitter,” then you’re in really big trouble! The simplest definition of Inbound Marketing is to attract new customers.
#ContentMarketing: The Hottest Marketing Buzzword of 2012. Why? Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. This next one is called “ The Inbound Marketing Process Infographic.” It comes from Impact Brand and Design and includes 6 steps to inbound marketing success.
Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. Update our Facebook page…no? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in.
by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver. Please tell us a little bit about The Pedowitz Group and how your company aligns to deliver/support cloud services to your customers?
by Jason Miller Jeff Cohen is a Social Strategist at Radian6 , a social media monitoring platform that allows businesses to monitor, discover, and engage in discussions on the social web. Additionally, he is the co-founder and Managing Editor of SocialMediaB2B.com and the author of The B2B Social Media Book. With over 20 years of experience, Jeff is an expert when it comes to all things B2B marketing and social media.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
by Phil Fernandez. As marketing and sales teams become more aligned in the modern economy, it’s important for marketers to not only focus on soft or “vanity metrics,” but to learn to convey revenue language that matters to CEOs and CFOs. Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
by Liz Smyth In the final part of our Marketing in a Downturn series, we’re examining the importance of getting your sales and marketing teams aligned. (Read Part 1: Lead Generation and Nurture and Part 2: Content, Content, Content.). Historically, the relationship between marketing and sales has been (to put it politely) problematic, with lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions.
In this video, SAP’s CMO Jonathan Becher (@ jbecher ), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@ JonERP ). I was thrilled that they discussed the launch of our Business Innovation website where I am the chief editor ( disclosure: I am a paid SAP employee. ).
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