Adobe Experience Cloud Blog

DECEMBER 19, 2011

by Jason Miller Are you curious to know how marketers’ salaries compare? Marketing as a field produces a large range of salaries. While it is considered taboo to discuss salaries in the workplace, it’s quite interesting to compare salaries across industries and the various factors which can affect a marketers’ wages. For some, marketing salaries are some of the highest around, and the field is expected to continue to expand through 2018.

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Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can eliminate product as the starting point.

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Duct Tape Marketing

DECEMBER 7, 2011

5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. “This article originally appeared on the OPEN App Center. Visit ww.theopenappcenter.com for more information and resources for streamlining and growing your business.” La Citta Vita via Flickr. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools.

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Adobe Experience Cloud Blog

DECEMBER 5, 2011

by Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party. It’s that time of year when sales and marketing teams get together to relax, celebrate, and have some fun. Although technically a party, it’s no time to channel your inner Animal House toga days.

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Adobe Experience Cloud Blog

DECEMBER 2, 2011

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms? Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix.

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Social Media Marketing Marketing Mix Marketers Marketing 128

Adobe Experience Cloud Blog

DECEMBER 16, 2011

by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it!

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Thought Leadership Marketers Marketing Communications 128

Adobe Experience Cloud Blog

DECEMBER 9, 2011

by Jason Miller Marketo was invited to the Twitter for Marketers Event yesterday at the stunningly gorgeous Asian Art Museum in downtown San Francisco. Twitter founder Jack Dorsey and CEO Dick Costolo led a presentation that defined the company’s vision and detailed the latest updates that will change the way people around the world connect with the things they care about through Twitter.

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Adobe Experience Cloud Blog

DECEMBER 20, 2011

by Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays. We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond. It’s fun, interactive, and easy to share with your colleagues and friends.

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Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? Game theory is a method for analyzing calculated circumstances, such as in games, where a person’s success is based upon choices.

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Entertainment Marketers Marketing Advertising 112

Adobe Experience Cloud Blog

DECEMBER 12, 2011

by Maria Pergolino The three As: Algebra, Analytics and Automation. If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. By utilizing math, bigger ideas can be reduced into smaller equations.

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Adobe Experience Cloud Blog

DECEMBER 13, 2011

by Jason Miller Are you looking for a new software solution to meet your team’s needs, but you’ve had it on the back burner all year? If you’ve been contemplating a software purchase, and you have budget that’s almost past its sell by date, then now is a great time to act. Before the eggnog starts flowing, we’ve got 9 reasons why December is a great time to invest in a software solution, especially one in Revenue Performance Management.

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Marketing Insider Group

DECEMBER 1, 2011

I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here , and in many of the presentations I’ve been giving. But recently someone asked me when and where Drucker said some of these things, particularly: The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself … The aim of marketing is to make selling superfluous.

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Adobe Experience Cloud Blog

DECEMBER 1, 2011

by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. After all, most leads these days tend to be generated online. Even so, various companies treat their SEO efforts very differently when it comes to how much they spend on it. Online content marketing makes up most of the advertising budgets of some organizations.

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Adobe Experience Cloud Blog

DECEMBER 6, 2011

by Jason Miller Did you miss our recent webinar about reaching the social customer? Don’t despair! We recorded the webinar for your viewing pleasure and you can now watch it on demand. Whether you are viewing it for the first time or as a refresher, this insightful webinar is chock full of ideas and strategies to help you engage this new type of customer.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Adobe Experience Cloud Blog

DECEMBER 21, 2011

by Kelly Waffle From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content. We do such a great job and we can’t wait to tell our executive teams how many leads we generated in our monthly or quarterly department reviews.

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Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! And everyone knows that mobile search will surpass desktop sometime in the next 2 years.

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Adobe Experience Cloud Blog

DECEMBER 14, 2011

by Maria Pergolino You’ve seen guest authors on other blogs, and appearing as a guest writer can increase a post’s marketing effectiveness. But how do you go about asking? That’s where a pitch letter comes in. Similar to how a cover letter complements a resume, the purpose of a pitch letter is to attract a blogger or other publisher’s interest to your blog post.

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Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar. For a quick refresher, the webinar recording is now available to view on demand.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

DECEMBER 13, 2011

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review.

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Marketing Insider Group

DECEMBER 8, 2011

Hey B2B marketers! What did you learn in 2011? And what was the biggest surprise? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Please join us on December 13 th at 4pm ET.

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Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. We were so overwhelmed by the level of engagement and the sheer popularity of this topic, that we decided to post additional questions that were unanswered during the webinar.

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Duct Tape Marketing

DECEMBER 19, 2011

Effective Planning Is About What to Leave Out This content from: Duct Tape Marketing. Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume. But first, the rules.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

DECEMBER 9, 2011

3 Incredibly Useful Reasons to Hire a Coach This content from: Duct Tape Marketing. I’ve been coaching business owners for years. I’ve trained hundreds to be marketing coaches. I believe in the process of strategic thinking, planning and doing, but I had never employed a coach myself. euthman via Flickr CC. Highly paid athletes and performers are really only on stage or in the game for very short amounts of time.

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Marketers Marketing 78

Duct Tape Marketing

DECEMBER 5, 2011

How to Use Instagram to Tell and Sell Your Marketing Story This content from: Duct Tape Marketing. Marketing is about telling stories and few things tell a story faster than a picture. In fact, images are growing faster than any other form of shared content online due in large part to the tremendous growth of camera equipped smart phones. Facebook is the world’s largest photo sharing site, but others sites such as Pinterest and, the popular iPhone app, Instagram have also attracted large followi

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Marketers Marketing Promotion SEO 78

Duct Tape Marketing

DECEMBER 15, 2011

3 Ways to Make Learning Moments Part of Your Culture This content from: Duct Tape Marketing. I had sort of a weird epiphany the other day. We’re always learning, whether we think so or not – even in those moments when we think what we’re doing is teaching. akeg via Flickr CC. For even when we are explaining something, lecturing, training, teaching, speaking, or managing – if we’re present while doing these things – we’re actually learning how to do all of these things better.

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Management Communications Advertising Advertisers 77

Duct Tape Marketing

DECEMBER 6, 2011

If This, Then That This content from: Duct Tape Marketing. QUOI Media via Flickr CC. Reaching your goals takes hard work, drive and, more than anything, consistent action that moves you in the direction of your goals. One of the challenges to your ability to take right action is habits – or lack of them. Our habits either take us where we want to go or hold us back perpetually.

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Duct Tape Marketing

DECEMBER 2, 2011

A Funny Thing Happened on the Way to All the Google Plus Hype This content from: Duct Tape Marketing. I suspect my friends camped firmly in the Google+ part of town won’t like hearing this, but one of the benefits of Google+ is that Facebook got better. Sure, you can claim, and you would be right, that many of the recent changes at Facebook are in response to Google+ features, but that’s the very nature of competition now isn’t it?

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Entertainment Communications Promotion Marketers 77

Duct Tape Marketing

DECEMBER 16, 2011

Will Credit Card Companies Cash in on Couponless Geo-Location Targeting This content from: Duct Tape Marketing. I checked into my office on Foursquare the other day and I got a message showing there was a special offer. I thought, that’s odd, I didn’t create a special offer. When I clicked on the offer is was a special from American Express telling me that if I used my American Express card to buy $10 worth of something I would get a matching $10 credit from American Express.

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Duct Tape Marketing

DECEMBER 13, 2011

5 Trends That Will Shape Small Business in 2012 This content from: Duct Tape Marketing. This post originally appeared on American Express OPENForum. It’s time for my annual prediction of small-business trends. No matter what business trends are reported in the media, small businesses will always adopt them more slowly and in ways that don’t follow the hype.

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Whitepaper Education SEO Product 76

Duct Tape Marketing

DECEMBER 21, 2011

Two Ways to Make Social Networking Really Pay This content from: Duct Tape Marketing. First off I want to apologize to anyone who came to this post expecting to hear about some new secret tool or approach for gaining Facebook fans. The reality is that you make social networking pay the way you’ve always made networking pay – by focusing on two things – who you can help and who can help you.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing