Adobe Experience Cloud Blog
AUGUST 15, 2011
by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. But before you print out your conference badge and grab your lead scanner, make sure you’re ready. Here are 7 common trade show pitfalls to avoid.
Marketing Insider Group
AUGUST 9, 2011
I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection. So in light of this, I pulled out some old scraps of paper that used to litter my desk as a younger marketer.
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Duct Tape Marketing
AUGUST 23, 2011
Getting Creative with Foursquare for Small Business This content from: Duct Tape Marketing Marketing podcast with Carmine Gallo (Click to play or right click and “Save As&# to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Foursquare boasts over 10 million users and some 400,000 businesses, and even though it’s not this week’s hot topic anymore, it’s ripe to add to your marketing mix.
Adobe Experience Cloud Blog
AUGUST 23, 2011
by Maria Pergolino As Dreamforce – the U.S. B2B social media technology conference to end all others – looms closer and closer, we figure the anticipation can’t be killing just us. With that in mind, let us further whet your appetite and help you prepare for Salesforce ‘s mega-event with this infographic, which contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter for late-breaking Dreamforce updates, and the most
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Adobe Experience Cloud Blog
AUGUST 29, 2011
by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. To reach, connect, engage and inspire your target audience, your marketing mix must be customized based on research and testing.
Adobe Experience Cloud Blog
AUGUST 17, 2011
by Carol Fox The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets. The truth about the modern digital consumer atmosphere is simple: The customer is in charge. Buyers are no longer dependent upon vendors to inform their purchasing decisions.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 1, 2011
by Maria Pergolino American composer Stephen Sondheim once said, “Art, in itself, is an attempt to bring order out of chaos.” That said, the true art of an infographic is in finding a way to tell the real story behind the numbers. There are a number of things that should be taken into consideration when creating an infographic. Here are nine key characteristics to keep in mind: Visual Interest.
Adobe Experience Cloud Blog
AUGUST 18, 2011
by Phil Fernandez. In several previous posts I have been discussing the ways that marketers (and other business professionals) can gain and maintain a secure position at the senior management table. Taking hold of that seat means being more agile , social , and connected in your marketing activities, and in everything else you do to generate revenue and drive profitable results.
Adobe Experience Cloud Blog
AUGUST 4, 2011
by Carol Fox Any salesperson will tell you: cold calling is a fine art. It takes perseverance, confidence and insight to be successful. While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided. Now with the advent of LinkedIn, cold calling has a new spin: cold contacting.
Adobe Experience Cloud Blog
AUGUST 25, 2011
by Carol Fox Conventional wisdom holds that a lead’s fate is decided by the prospective customer, not the sales person. But if a satisfied client were to become an evangelist for your brand, sharing their experiences with peers on a grand scale, what do you think that would do for your sales? People love a good story, especially if the outcome is something that would make their own lives more fulfilling.
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Adobe Experience Cloud Blog
AUGUST 2, 2011
by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it? It can sometimes be difficult to quantify the benefits of investing large amounts of time into social media.
Adobe Experience Cloud Blog
AUGUST 24, 2011
by Fergus Gloster Recruiting good salespeople is difficult in any business, but most especially in the software world. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt. Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals.
Adobe Experience Cloud Blog
AUGUST 30, 2011
by Phil Fernandez If there are still any lingering doubts about the increasingly central role that “social” is playing in today’s business and marketing worlds, I would point to the constant stream of statistics that underscore the growing trend: An estimated 93 percent of marketers are engaged to some extent in social media marketing (Source: BtoB Magazine). 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs).
Adobe Experience Cloud Blog
AUGUST 9, 2011
by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action. With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Adobe Experience Cloud Blog
AUGUST 22, 2011
by Maria Pergolino Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Whenever methodology moves forward, however, it’s a great idea to look back to the past and see how far you’ve come.
Adobe Experience Cloud Blog
AUGUST 11, 2011
by Maria Pergolino I talk to a lot of marketers who want to build their personal brand as marketing thought leaders but don’t know how. This got me thinking about what it really takes to develop a personal brand. I did some checking, and Chris Brogan , a true master at this, has posted some great ideas on how to grow a personal brand. His main tenets are: Offer value.
Adobe Experience Cloud Blog
AUGUST 26, 2011
by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. I’m always up for listening to a CEO talk about sales and marketing, so I listened to this the other day while packing up content for an upcoming trade show. Below are some of the highlights I took from the podcast.
Adobe Experience Cloud Blog
AUGUST 3, 2011
by Fergus Gloster Companies engaging in B2B marketing and sales are starting to recognize that the way people buy has changed dramatically over the years, with the continued development of Internet search and the emergence of B2B social media. What many of these companies haven’t yet realized, however, is that they may need to respond by changing the way they sell.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Adobe Experience Cloud Blog
AUGUST 16, 2011
by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. A digital mix can include blogs, social networks, video channels and/or websites. But simply using these platforms isn’t enough. For maximum marketing ROI , you need to have processes in place to help you organize and understand which elements are effective and which are not.
Marketing Insider Group
AUGUST 16, 2011
One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. “If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale. Therefore 2,000 leads will generate two sales.”. This doesn’t make sense and management teams are confusing correlation and causality.
Adobe Experience Cloud Blog
AUGUST 31, 2011
by Maria Pergolino It’s a social revolution. The enterprise is in the cloud. What if you could become a social enterprise- now? Welcome to Dreamforce 2011. And this is just how the morning started. Enter Mark Benioff, chairman and CEO of Salesforce. Now starts the fun. Has social media caused a divide? Mark thinks so and has pretty convincing evidence about why.
Marketing Insider Group
AUGUST 11, 2011
The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or software code can put marketing into the awkward position of trying to translate detailed product specs into a pi
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Adobe Experience Cloud Blog
AUGUST 5, 2011
by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy! On July 26, 2009, I celebrated a half-century on the planet. In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself.
Adobe Experience Cloud Blog
AUGUST 8, 2011
by Phil Fernandez. In my continuing series of blog posts on gaining that proverbial “seat” at the senior management table, I have discussed the importance of being more agile and social in marketing, and throughout the entire revenue process. In this week’s post, I focus on the importance of being increasingly more “connected” in all of your marketing, sales, and revenue-oriented activities.
Marketing Insider Group
AUGUST 4, 2011
There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. Eric agrees with him and disagrees with a Jay Baer tweet that suggests Kmart just “try harder.&#.
Marketing Insider Group
AUGUST 30, 2011
I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. If you missed the posts, some of my favorites include an overview of the technology that excites the speakers , their 12 Content Marketing Predictions For 2010 , and my favorite one is where Content Marketers Reveal Their Toughest Challenges.
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Marketing Insider Group
AUGUST 23, 2011
The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.”. A good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. Organization – How do you know who you have contacted with, how, when, and what was their response?
Marketing Insider Group
AUGUST 2, 2011
Two weeks ago my wife’s car was stolen. She was upset…I was not. . The car that was stolen was large, practical, paid off and ran pretty well. But folks, it was a minivan! So while she labored over “who would steal a car with child car seats and kid’s DVDs in it?&# I was scanning websites of car dealers for the hottest deals in anything BUT a minivan.
Adobe Experience Cloud Blog
AUGUST 30, 2011
by Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang. It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. First, congrats to Salesforce who really championed their partners to achieve: 45% increase in partner led deals. 67% increase in partner certifications. 208% increase in new apps. 210% increase in ISV orders.
Adobe Experience Cloud Blog
AUGUST 31, 2011
by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-ev
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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