February, 2019

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How to Craft a Brand Manifesto [Guide + Examples]

Hubspot Marketing

In Simon Sinek ’s famous Ted Talk “ How great leaders inspire action ”, he fleshes out a concept that some of the most inspiring leaders and organizations -- specifically Apple, Martin Luther King Jr., and the Wright Brothers -- leveraged to build loyal followings. It’s called Start With Why. Start With Why suggests that if your brand truly wants to inspire an audience to follow you, your core message should focus on your organization’s purpose -- not how you make your product or what your produ

Branding 145
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12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Unbounce

Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night. But here at Unbounce, we know that there’s more to a landing page than looks. We want the kind of page that won’t embarrass you when you bring it home to your CMO.

Finance 145
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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time.

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Perks are part of the culture at Adams & Knight

Adams & Knight Marketing

It’s getting tougher and tougher to attract and retain employees. According to professional staffing services firm, Ajilon, “More than 80 percent of workers are either actively looking for a new job or are open to one.” What’s more, 15 percent of workers believe you should always be exploring other opportunities.” So, how do you attract and retain good employees?

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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What Is Marketing? It Isn’t The Same Thing As Advertising!

Marketing Insider Group

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […].

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How to Write Headlines That Get Your Brand What It Wants [Checklist]

Content Marketing Institute

Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading → The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.

Branding 111

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The Best Landing Page Examples You Gotta Save for Your Swipe File

Unbounce

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.). Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

Education 145
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How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum.

Finance 134
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Agency experts offer insights on Super Bowl LIII advertising

Adams & Knight Marketing

“Over the past 10 years, only 6.5 percent of Super Bowl Ads were purpose-driven,” says Reem Nouh , Strategic Services SVP at Adams & Knight in Connecticut. But that’s changing with the crop of TV commercials airing during Super Bowl LIII. “Today, consumers want a brand to stand for something that they believe in,” says Nouh.

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Why You Need a Content Marketing Agency to Build Traffic and Leads

Marketing Insider Group

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use. So if you are looking to grow your business, increase website traffic, rank for important keywords, improve your SEO, or deliver revenue or qualified leads, […].

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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5 Types of Video to Add to Your Social Media Marketing

Content Marketing Institute

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.

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How to Find your Dream Job in 2019

Hubspot Marketing

I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. “Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said. My professor wasn’t kidding. I started applying for my first job six months prior to graduation, and it took me all six months to find one I was excited about accepting.

Education 145
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How to Rank (and Convert) with Landing Page SEO

Unbounce

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.

SEO 145
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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The complete guide to Instagram listening

Sprout Social

Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. Listen: Instagram isn’t just a place to post snapshots anymore. From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus.

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How to Think About SEO

Neil Patel

Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.

SEO 111
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7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]. The post 7 Super Effective Ways to Automate Content Marketing appeared first on Marketing Insider Group.

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YouTube SEO: How to Optimize Videos for YouTube Search in 2019

Hubspot Marketing

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content was once largely limited to the written word. Today, that's no longer the case.

SEO 145
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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7 Great Instagram Scheduling Tools for 2019

Content Marketing Institute

What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading → The post 7 Great Instagram Scheduling Tools for 2019 appeared first on Content Marketing Institute.

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How To Measure Your Content’s Revenue Efficiency

Adobe Experience Cloud Blog

Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. . It’s not easy to do. But with the right approach and technology, you can have confidence in the data, which will help you communicate impact to your leaders and make smarter, data-driven decisions moving forward. In this post, I’ll use web content as an example to demonstrate how we can measure performance.

eBook 134
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How to Build the Perfect LinkedIn Company Page

Sprout Social

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visito

Education 111
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How to Build Backlinks in Less Than 1 Hour

Neil Patel

I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.

SEO 111
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

Marketing Insider Group

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […].

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How to Become an SEO Expert, According to HubSpot’s SEO Team

Hubspot Marketing

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

SEO 145
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How to Make Your Writing More Powerful

Content Marketing Institute

Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The post How to Make Your Writing More Powerful appeared first on Content Marketing Institute.

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4 Ways Internal Brand Awareness Pays Big Dividends for Marketing

Adobe Experience Cloud Blog

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines.

Branding 134
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

“The bots are coming.”. This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition? At this point, are chatbots really here to stay? Based on industry data and what we’ve seen firsthand at Sprout, the answer is a resounding “yes.”. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots.

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Neil Patel

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there.

Marketers 112
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5 Benefits of AI for Digital Marketers

Marketing Insider Group

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]. The post 5 Benefits of AI for Digital Marketers appeared first on Marketing Insider Group.

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What Is a Blog, & Why Should You Create One

Hubspot Marketing

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. In fact, if you're reading this, guess what? You're on a blog. (Very meta, I know.). If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs h

Fashion 145
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.