May, 2014

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Why Technology Makes Your Email Marketing MORE Personal, Not Less

Adobe Experience Cloud Blog

'Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. Why? Like I said, I’m not much of an online shopper, and (to be totally honest) their subject lines didn’t really appeal to me.

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Your Brand Is Not What You Sell

Marketing Insider Group

'One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do this you have to follow a very small set of simple rules: Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend. Make the reader the hero of the story.

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7 Ways Entrepreneurs Can Use Video To Grow Their New Business

Duct Tape Marketing

'7 Ways Entrepreneurs Can Use Video To Grow Their New Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest is from Joe Forte – Enjoy! Congratulations! Your business plans are in place, perhaps you have sought out and won investors, and gotten a foothold in the market with your product.

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The Best Example of a Human Email…EVER.

Adobe Experience Cloud Blog

'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. This was the opening paragraph from Eat24’s May 16 th weekly coupon email.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Forget ‘The Bachelorette’: IT + Marketing is the New Romance

Adobe Experience Cloud Blog

'Author: Heidi Bullock Not very long ago, the main interactions between marketers and the IT department were around upgrading phones, storing files on a backup drive, or maybe transferring someone to the coolest new Mac from an aging PC. Otherwise, marketers only approached IT when the situation was dire. Let me give some examples from my own experience: Common scenario 1 : I need to access our wiki, intranet, Box, or some other internal site for critical document, and would happily give IT my l

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How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

'Author: Aine Dundas I was stumped. As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. It promised lower fares, a better website, allocated seating, and free baggage options. I found myself scrolling to the bottom of the email, looking for the punchline and/or the small print (and indeed, I was expecting both).

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The Heavy Hitters of Consumer Content Marketing

Adobe Experience Cloud Blog

'Author: Maggie Jones When we talk about “ content marketing ,” it can mean many things. Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. And as we know all too well, creating compelling, engaging, original content marketing is tough. That’s why we decided to create this slide deck, highlighting 15 notable content marketers.

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Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. . If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions.

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Why Best-of-Breed Marketing Solutions are Sweeter than Suite

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. After all, the decision to adopt a marketing platform is actually about the best decision for your entire company – everyone from the sales team to the IT department will be affected by your choice.

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How to Jump Start Your Enterprise’s Move to Marketing Automation

Adobe Experience Cloud Blog

'Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. That’s why CEOs today expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Two Heads are Better than One: When Science, Art, and Marketing Meet

Adobe Experience Cloud Blog

'Author: Dayna Rothman A few months ago, we asked our social media followers to write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? To be featured in one of Marketo’s visual slide decks or infographics.

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4 Reasons to Attend Marketo’s Road to Success Virtual Event

Adobe Experience Cloud Blog

'Author: Lizzy Funk Recently, I’ve found myself confronted by a harsh reality: marketing is hard. Now don’t get me wrong – I love a challenge, and I wouldn’t be in marketing if I didn’t! But my goodness, with the constantly changing technologies, best practices, and new strategies, sometimes it feels like I won’t ever catch up. And I’m not the only one out there who feels this way…am I?

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How to Convert Raw Leads into Best Friends Forever

Adobe Experience Cloud Blog

'Author: Jason Thibeault Filling the pipeline with leads? Good for you. But how many of those leads – which you worked so hard to generate – get lost in the ether of the digital world? Forget that. Let’s use digital to turn those leads into buyers instead. Or even better, let’s get them applauding for our products… Why settle for buyers when you could have best friends?

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How to Design a Mobile Marketing App

Adobe Experience Cloud Blog

'Author: Niko Nelissen If you’re thinking about creating a mobile app for your business or your brand, you aren’t alone. In today’s connected world, we use smartphones and tablets in all aspects of our lives: at home, at work, when shopping, and more. Creating a mobile app is a unique opportunity to communicate with your audience in a personalized, relevant, and interactive manner.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Content Marketing Tactical Plan

Adobe Experience Cloud Blog

'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? When it comes to content, the most common question I get asked is: “How do you get started?” What are the elements of a well-run content marketing machine?

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What the Board of Directors Expects from Marketers Today

Adobe Experience Cloud Blog

'Author: Brian Kardon We’ve all heard (and will continue to hear) about the increasingly prominent role of the Chief Marketing Officer, or CMO. This is clearly a win for marketers, but with increased prominence comes increased scrutiny from your Board of Directors – especially for venture-backed companies. Earlier this week, Lattice Engines, NEA, and Sequoia Capital brought together expert CMOs and marketing executives to discuss that very topic: h ow Boards of Directors are changing the way the

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Just Bought Marketing Automation? 9 Pro Tips for Success

Adobe Experience Cloud Blog

'Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. The power, functionality, and scalability was pretty exciting stuff, I have to say, for someone used to grappling with the limitations of Email Service Providers and Google Analytics.

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Instagram, Barbershops, and the Power of Continuous Marketing

Adobe Experience Cloud Blog

'Author: DJ Waldow It was Saturday and I needed a haircut. Badly. I’m one of those people who doesn’t schedule an appointment to get my haircut. Instead, when the mood strikes me, I just find the closest barbershop – the kind with the barber pole outside – and make it happen. Since my family and I have only been in the Bay Area a short time, I didn’t have my “go-to” barber.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Confessions From Your Customer – Yes, Yours

Adobe Experience Cloud Blog

'Author: Letty Ernst I have a confession to make. I abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare. Not only do I abandon brands and companies, I also abandon my loyalties — even when I honestly prefer one brand over another. I use Safeway.com for groceries, and Amazon Prime for pretty much anything else, but in a pinch, I’ll just as easily use Instacart or Taskrabbit or Craigslist.

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4 Reporting Features You NEED in Marketing Automation

Adobe Experience Cloud Blog

'Author: Frank Passantino Every marketing automation platform uses some type of reporting. After all, how can you justify the cost of the tool if you can’t report the results of your efforts? But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. 1.

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Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. But how does he or she come to that decision? How do you convince potential buyers that your offering alone solves their unique problem ?

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Missed Our Road to Success Virtual Event? Get the Recap Here!

Adobe Experience Cloud Blog

'Author: Phillip Chen After months of anticipation, Marketo’s Road to Success Virtual Event has come and gone. There were two fantastic keynotes, 14 sessions (on topics ranging from social media intelligence to taking your marketing global), and over 2,800 attendees…were you one of them? If you missed the Road to Success Virtual Event, or you need a refresher course, never fear!

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish

Marketing Insider Group

'Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. 2 days into our trip, I was videotaping the sunset and noticed on the date stamp on the old camcorder screen that it was October 12 th – OMG I forgot it was my birthday!

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time.

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Top 50 Content Marketing Thought Leaders

Marketing Insider Group

'How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say.

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The Future Of Digital Marketing

Marketing Insider Group

'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. Great content must inform, inspire or entertain.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Six Steps For Delivering On The New Vision In Marketing

Marketing Insider Group

'A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels.

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Better Demand Generation Marries Data And Content

Marketing Insider Group

'I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insights are becoming the main competitive differentiation between old-school traditionalists and modern marketers. But somewhere rolling around in my head was a post about how in today’s digital and social world, data and content are the same thing, or they are parts of one another, or somehow closely related.

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5 Steps to an Email Newsletter Your Customers Will Love (and share!)

Duct Tape Marketing

'5 Steps to an Email Newsletter Your Customers Will Love (and share!) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Amanda Cook – Enjoy! . photo credit: flickr. “It’s time to write your email newsletter.”. Quick – what’s your first reaction to that statement?

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5 Ways Your Website is Hurting Your Bottom Line

Duct Tape Marketing

'5 Ways Your Website is Hurting Your Bottom Line written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jake Magleby – Enjoy! Marketers have touted the benefits of an online presence for businesses for years. However, starting a business website is only the first step.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.