Adobe Experience Cloud Blog
JULY 9, 2020
Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared.
Content Marketing Institute
JULY 9, 2020
When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute.
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Hootsuite
JULY 8, 2020
Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not “everyone” ( unless you’re Google ). Your task in defining your social media audience is to identify and understand your niche so you can dominate it.
Neil Patel
JULY 7, 2020
SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing Insider Group
JULY 6, 2020
LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
JULY 7, 2020
Wanna level up your Insta game? With these tricks and tools, you’ll be ‘gramming like a pro in no time. Table of contents. General Instagram hacks. Instagram hacks for photo and video sharing. Instagram Story hacks. Instagram bio and profile hacks. Instagram hashtag hacks. Instagram direct messaging hacks. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.
Neil Patel
JULY 6, 2020
So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page.
Content Marketing Institute
JULY 6, 2020
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading → The post How to Create a Content Marketing Playbook appeared first on Content Marketing Institute.
Unbounce
JULY 6, 2020
I created my first lead capture page four years ago when I started my business. Let me confess to you now: I didn’t have a clue what I was doing. I wanted to advertise my services, grow my brand, build an audience, and land clients. And I thought I’d created a campaign that would do all that and more. But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. .
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Marketing Insider Group
JULY 8, 2020
I can’t say it enough. Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust.
Sprout Social
JULY 7, 2020
Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change.
Content Marketing Institute
JULY 7, 2020
Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading → The post Can Clickbait Be Used for Good? appeared first on Content Marketing Institute.
Unbounce
JULY 9, 2020
“ Attention! “ You’ve heard the word before. Marketers, copywriters, and salespeople talk about attention all the time. It’s like a nervous tic, always sitting on the tip of the tongue. It’s curious, though, because another word that marketers don’t often use is “patience.” And patience is just as important. Sure, our first objective is to gain the attention of our prospects.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
JULY 7, 2020
You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets. It might be tough hearing it – but just publishing blog articles isn’t enough. You need to publish more of the kind of high quality content that your audience wants.
Sprout Social
JULY 6, 2020
The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what autocorrect and grammar-checkers are for, right? But errors can still run rampant despite such tools. Grammar mistakes on social media are particularly tricky when your message has gone live and you have no way to click “undo.” The grammatical error in this tweet is eating at my soul but @JimGaffi
Content Marketing Institute
JULY 8, 2020
No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones. Continue reading → The post Tools to Help Your Content Marketing Team Be Successful appeared first on Content Marketing Institute.
Hootsuite
JULY 8, 2020
Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
JULY 6, 2020
Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. At the heart of this framework lies the Kanban board, which, depending on the specific needs of each team, can look very different.
Sprout Social
JULY 9, 2020
Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing.
Content Marketing Institute
JULY 10, 2020
This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading → The post The Bad News (and the Good) About 2020 [The Weekly Wrap] appeared first on Content Marketing Institute.
Search Engine Journal
JULY 8, 2020
Got website content that's no longer performing well? It may be time to refresh them. Learn how to boost the value of existing content. The post How to Find & Improve Underperforming Content: A Practical Guide via @LWilson1980 appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
JULY 8, 2020
Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.
Marketing Insider Group
JULY 7, 2020
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-Based Marketing (ABM) is when you target prospects by identifying a point of contact within an organization that you believe you’ll be able to serve the best, build a lasting relationship with them, and then offer an increasingly wide range of serv
Duct Tape Marketing
JULY 8, 2020
How to Master Self-Promotion written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Meredith Fineman. In this episode of the Duct Tape Marketing Podcast , I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. She is the author of Brag Better, which was released on June 16, 2020.
Search Engine Journal
JULY 9, 2020
Producing a successful podcast requires mastering many moving parts. Here are tips on how to keep your shows engaging and appealing to listeners. The post What It Takes to Run a Podcast with Marketing O’Clock [PODCAST] appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
JULY 9, 2020
Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing.
Marketing Insider Group
JULY 8, 2020
Agile marketing often begins with a single, mighty pilot team. It then grows to encompass more teams, a department, and, if we’re very lucky, maybe even an entire Agile organization. As the mindset takes hold, each group’s practices and success metrics evolve. Execution teams will likely focus on breaking down larger projects into their actionable pieces and monitoring the daily workflow of their own team.
Duct Tape Marketing
JULY 10, 2020
How to Use Feedback to Succeed written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steven Herz. In this episode of the Duct Tape Marketing Podcast , I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals.
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