Content Marketing Institute
JANUARY 23, 2023
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.
CMO Network
JANUARY 25, 2023
No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. Consider these 5.
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Econsultancy
JANUARY 25, 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting short-termism New privacy norms.
Kuno Creative
JANUARY 26, 2023
Over the past several years, business leaders have been beating the sales enablement drum, constantly seeking new ways to empower their frontline sales forces. And that’s for a good reason: sales enablement is essential to long-term success. But to be truly effective amid our rapidly changing market and shifting buyer demands, organizations have to support all revenue functions across the entire cycle — not just the last mile.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SMEI
JANUARY 25, 2023
If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. And when it comes to understanding the urgency of the climate crisis, there’s no better way to communicate its severity than by crafting effective campaigns that entice people to take up the cause.
Aspiration Marketing
JANUARY 25, 2023
Backlinking, also known as inbound or incoming links, are links from other websites that point to your website. While Google is beginning to de-emphasize the significance of a backlink, they remain important in a holistic SEO strategy and in being helpful to guide users to additional, potentially more detailed information.
Search Engine Roundtable
JANUARY 27, 2023
A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, "Would you recommend using an AI writer to your clients?" Most SEOs said no.
Jeff Bullas
JANUARY 22, 2023
Spotify now has a substantial reach as one of the most popular music-sharing platforms on the internet. However, this doesn’t mean that it’s a walk in the park. In fact, if you’re trying to be seen by more of your target audience, you’ve got nothing but challenges ahead. This is because standing out from the crowd with unique music is nearly impossible.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
SMEI
JANUARY 24, 2023
Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. It’s an effective technique, but it comes at a cost. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims.
Aspiration Marketing
JANUARY 24, 2023
In a world where the internet has become the lifeblood of commerce, having the proper web presence is essential for marketing, outreach, and a company's survival. Relying on the traditional outbound marketing approach of yesteryear is insufficient in today's e-commerce environment. Today's most successful businesses have mastered inbound marketing, tailoring experiences to current and prospective customers rather than flooding the market with the content of little or no interest.
Sprout Social
JANUARY 26, 2023
Wondering how to keep your content calendar organized? And improve team collaboration at every step of the process? Enter: a social media calendar template. Calendar templates allow you to visualize your entire lineup of social content in one location. With a master social calendar in place, you can spend less time ironing out your collaboration kinks and more time creating quality content.
Jeff Bullas
JANUARY 22, 2023
Twitter is one of the most popular social media platforms, and it’s been that way for years. Getting more followers can be quite the challenge, so many people turn to buying Twitter followers. While it could be thought of as cutting corners, there are definitely some do’s and don’ts to make sure you get the right Twitter followers to benefit your account.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Spiralytics
JANUARY 25, 2023
You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.
Aspiration Marketing
JANUARY 27, 2023
Identifying your target audience is crucial for any business or marketing campaign. Once you understand who your ideal customers are, you can create more effective marketing strategies, increase conversions, and ultimately, drive more revenue. Regarding identifying your target audience, there are two key tools: ideal customer profiles (ICPs) and buyer personas.
Sprout Social
JANUARY 26, 2023
Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review.
Jeff Bullas
JANUARY 26, 2023
Knowing where you can source the best Google reviews is what you need for really good online growth. Over the last few years, more companies out there have started to transition from having a physical store that you can walk into, to being online. As a result, competition to be ranked in search engines is increasing, which makes it harder for your brand to come up whenever somebody searches within your industry.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Neil Patel
JANUARY 22, 2023
Is SEO pagination on your technical SEO site audit checklist ? If you publish loads of content or have a specific type of site, like an e-commerce store, then perhaps it should be. As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. However, it might not be the first thing marketers and SEO developers consider when optimizing a site.
Aspiration Marketing
JANUARY 23, 2023
Employer branding promotes a company's reputation as a great workplace to attract and retain top talent. There are many different strategies that businesses can use to establish and maintain a strong employer brand, including developing a compelling employer value proposition, creating a consistent and comprehensive branding strategy, and investing in team member development and engagement programs.
Sprout Social
JANUARY 23, 2023
When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics.
Jeff Bullas
JANUARY 24, 2023
Sure, working from home has its perks, but it can also be really challenging to stay productive! When working from home, it’s easy to fall into bad habits that lead to less-than-stellar productivity. And I speak from experience! To avoid falling into the abyss of procrastination, be sure to set a regular schedule, take breaks, and create a dedicated workspace.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Roundtable
JANUARY 24, 2023
Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date," Google wrote.
Aspiration Marketing
JANUARY 26, 2023
Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. One of the factors is First Input Delay.
Buffer Marketing
JANUARY 23, 2023
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.
Jeff Bullas
JANUARY 27, 2023
Writing is both an art and a science. The “art” of writing involves discovering your unique “voice” and having fun incorporating creative wordplay that is both meaningful and engaging. The skill of storytelling is also crucial in holding readers’ attention. The “science” is correct grammar and spelling. Using data to discover what titles and sub-topics work and what doesn’t is also important.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
JANUARY 26, 2023
Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? In this article, you’ll discover the benefits of community and why it’s a powerful marketing strategy. What Is Community-Based Marketing? There have always been communities that spring up around brands—devoted customers who want to know more, do […] The post Community-Based Marketing: The Future of Business appeared first on Social Media Examiner.
Content Marketing Institute
JANUARY 26, 2023
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.
Sprout Social
JANUARY 25, 2023
As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly ones that will make you great at your job.
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