Content Marketing Institute
JANUARY 23, 2023
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.
CMO Network
JANUARY 25, 2023
No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. Consider these 5.
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Econsultancy
JANUARY 25, 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting short-termism New privacy norms.
Kuno Creative
JANUARY 26, 2023
Over the past several years, business leaders have been beating the sales enablement drum, constantly seeking new ways to empower their frontline sales forces. And that’s for a good reason: sales enablement is essential to long-term success. But to be truly effective amid our rapidly changing market and shifting buyer demands, organizations have to support all revenue functions across the entire cycle — not just the last mile.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.
Jeff Bullas
JANUARY 24, 2023
Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 25, 2023
Backlinking, also known as inbound or incoming links, are links from other websites that point to your website. While Google is beginning to de-emphasize the significance of a backlink, they remain important in a holistic SEO strategy and in being helpful to guide users to additional, potentially more detailed information.
Sprout Social
JANUARY 26, 2023
Wondering how to keep your content calendar organized? And improve team collaboration at every step of the process? Enter: a social media calendar template. Calendar templates allow you to visualize your entire lineup of social content in one location. With a master social calendar in place, you can spend less time ironing out your collaboration kinks and more time creating quality content.
Jeff Bullas
JANUARY 22, 2023
Spotify now has a substantial reach as one of the most popular music-sharing platforms on the internet. However, this doesn’t mean that it’s a walk in the park. In fact, if you’re trying to be seen by more of your target audience, you’ve got nothing but challenges ahead. This is because standing out from the crowd with unique music is nearly impossible.
SMEI
JANUARY 24, 2023
Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. It’s an effective technique, but it comes at a cost. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
JANUARY 24, 2023
In a world where the internet has become the lifeblood of commerce, having the proper web presence is essential for marketing, outreach, and a company's survival. Relying on the traditional outbound marketing approach of yesteryear is insufficient in today's e-commerce environment. Today's most successful businesses have mastered inbound marketing, tailoring experiences to current and prospective customers rather than flooding the market with the content of little or no interest.
Spiralytics
JANUARY 25, 2023
You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.
Jeff Bullas
JANUARY 22, 2023
Twitter is one of the most popular social media platforms, and it’s been that way for years. Getting more followers can be quite the challenge, so many people turn to buying Twitter followers. While it could be thought of as cutting corners, there are definitely some do’s and don’ts to make sure you get the right Twitter followers to benefit your account.
SMEI
JANUARY 23, 2023
ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions. Here are 10 ways that marketers can leverage ChatGPT technology to increase their visibility, build trust, and generate more leads for their business. 1.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Aspiration Marketing
JANUARY 27, 2023
Identifying your target audience is crucial for any business or marketing campaign. Once you understand who your ideal customers are, you can create more effective marketing strategies, increase conversions, and ultimately, drive more revenue. Regarding identifying your target audience, there are two key tools: ideal customer profiles (ICPs) and buyer personas.
Sprout Social
JANUARY 26, 2023
Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review.
Jeff Bullas
JANUARY 26, 2023
Knowing where you can source the best Google reviews is what you need for really good online growth. Over the last few years, more companies out there have started to transition from having a physical store that you can walk into, to being online. As a result, competition to be ranked in search engines is increasing, which makes it harder for your brand to come up whenever somebody searches within your industry.
Content Marketing Institute
JANUARY 26, 2023
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Aspiration Marketing
JANUARY 23, 2023
Employer branding promotes a company's reputation as a great workplace to attract and retain top talent. There are many different strategies that businesses can use to establish and maintain a strong employer brand, including developing a compelling employer value proposition, creating a consistent and comprehensive branding strategy, and investing in team member development and engagement programs.
Sprout Social
JANUARY 23, 2023
When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics.
Jeff Bullas
JANUARY 24, 2023
Sure, working from home has its perks, but it can also be really challenging to stay productive! When working from home, it’s easy to fall into bad habits that lead to less-than-stellar productivity. And I speak from experience! To avoid falling into the abyss of procrastination, be sure to set a regular schedule, take breaks, and create a dedicated workspace.
Neil Patel
JANUARY 22, 2023
Is SEO pagination on your technical SEO site audit checklist ? If you publish loads of content or have a specific type of site, like an e-commerce store, then perhaps it should be. As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. However, it might not be the first thing marketers and SEO developers consider when optimizing a site.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Aspiration Marketing
JANUARY 26, 2023
Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. One of the factors is First Input Delay.
Animalz blog
JANUARY 23, 2023
AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.
Jeff Bullas
JANUARY 27, 2023
Writing is both an art and a science. The “art” of writing involves discovering your unique “voice” and having fun incorporating creative wordplay that is both meaningful and engaging. The skill of storytelling is also crucial in holding readers’ attention. The “science” is correct grammar and spelling. Using data to discover what titles and sub-topics work and what doesn’t is also important.
Buffer Marketing
JANUARY 23, 2023
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.
Sprout Social
JANUARY 25, 2023
As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly ones that will make you great at your job.
Jeff Bullas
JANUARY 25, 2023
Thomas Edison was an idea generator but what set him apart was he was also an activator. This skill led him to become a superstar inventor and by the end of his life he had been granted 1,093 patents. Edison had a unique method for generating ideas. He would take short naps throughout the day, holding a small ball in his hand. As he drifted off to sleep, he would release the ball, and the sound of it hitting the floor would wake him up.
Social Media Examiner
JANUARY 26, 2023
Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? In this article, you’ll discover the benefits of community and why it’s a powerful marketing strategy. What Is Community-Based Marketing? There have always been communities that spring up around brands—devoted customers who want to know more, do […] The post Community-Based Marketing: The Future of Business appeared first on Social Media Examiner.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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