7 Core Roles of a Content Marketing Team
Content Marketing Institute
SEPTEMBER 5, 2023
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
Content Marketing Institute
SEPTEMBER 5, 2023
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
Hubspot Marketing
SEPTEMBER 6, 2023
In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It's Finger Lickin' Good. Latest campaign, I couldn't be more proud!! pic.twitter.com/ktmN5TrHOS — Azim A. (@AzimAkhtar_) August 24, 2023 While the ads are supposed to be playful, suggesting that utensils aren’t needed to enjoy KFC, X users quickly pointed out that all of the
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CMO Network
SEPTEMBER 5, 2023
KickGlass Connect is an innovativemulti-stage holistic approach to marketing. It blends empathy and data analytics for authentic, adaptive brand-consumer relationships.
Social Media Examiner
SEPTEMBER 5, 2023
Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers? In this article, we explore Facebook changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab for a Templates hub […] The post Facebook Changes That Affect Marketers appeared first on Social Media Examiner.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
SEPTEMBER 7, 2023
Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability.
Martech
SEPTEMBER 5, 2023
Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? Without this really important alignment, we’re seeing stressed-out marketers who can’t say no to anything. If your marketing team is getting buried in an endless list of requests, it’s time to break that cycle immediately.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Traackr
SEPTEMBER 7, 2023
Chat GPT 3 proved that AI is getting more prevalent and operable. Here’s the pros and cons it could have for your influencer program.
CMO Network
SEPTEMBER 7, 2023
Greta Gerwig's "Barbie" is the year's highest-grossing film. Mattel's willingness to poke fun of itself gave rise to a movie classic and was smart financial decision too.
Sprout Social
SEPTEMBER 5, 2023
There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.
Aspiration Marketing
SEPTEMBER 6, 2023
From managing customer payments to maximizing revenue streams, a cohesive platform to streamline commerce operations is paramount. The HubSpot Commerce Hub is a transformative solution meticulously crafted to address these pivotal pain points and empower businesses. Whether navigating the complexities of payment processes or striving to boost revenue with streamlined operations, this guide serves as your compass to unlock the potential of the HubSpot Commerce Hub.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Trade Press Services Newsletter
SEPTEMBER 7, 2023
Whether you’re a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company or individual looking to effectively communicate their story, achievements and value to the media, investors and the public.
Search Engine Land
SEPTEMBER 7, 2023
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results.
Martech
SEPTEMBER 8, 2023
My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.
Aspiration Marketing
SEPTEMBER 5, 2023
Personalization is the new black in marketing. It's not just about knowing your customers; it's about showing them you know them. And the best way to do that is to personalize your marketing messages through customer-centric SEO. So if you're ready to take your marketing to the next level, read on!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
SEPTEMBER 5, 2023
Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.
Search Engine Land
SEPTEMBER 7, 2023
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat.
Martech
SEPTEMBER 6, 2023
Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.
Aspiration Marketing
SEPTEMBER 4, 2023
Are you looking to find the best CRM? Have you finally had enough of your old system, or are you just getting started? A CRM goes beyond just a contact database or system of record; it serves as the lifeblood of your customer's interaction with your brand. Its purpose is to guarantee smooth and seamless interactions at every touchpoint and drive maximum effectiveness and efficiency of your prospecting and selling efforts.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
SEPTEMBER 6, 2023
LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.
Search Engine Land
SEPTEMBER 5, 2023
Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? And what can we do about it? This article presents a framework that can provide clear answers to these questions.
Martech
SEPTEMBER 8, 2023
The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.
Aspiration Marketing
SEPTEMBER 7, 2023
With the rise of remote work and virtual events, webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. As such, companies worldwide are looking for ways to make engaging and thought-provoking webinars–but what's the best way to do that? Hosting a successful webinar requires more than hitting the "start broadcast" button.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Social Media Examiner
SEPTEMBER 4, 2023
Want to generate higher quality leads with Facebook or Instagram ad campaigns? Looking for a way to qualify leads more efficiently? In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically. Why Marketers Should Consider Meta's Instant Forms Most successful social advertising funnels need strong consideration-focused […] The post How to Capture More Qualified Leads With Facebook Ads appeared first on Social Media E
Search Engine Land
SEPTEMBER 8, 2023
Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry.
Martech
SEPTEMBER 5, 2023
A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.
Aspiration Marketing
SEPTEMBER 6, 2023
Recruitment tracking is a critical part of the hiring process for every organization. Tracking your applicants and candidates helps keep your hiring manager organized, build a positive candidate experience, and ensure you find the right talent. Many companies recognize the need for an effective Applicant Tracking System (ATS), but with so many options on the market, they are unsure which to choose.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Social Media Examiner
SEPTEMBER 7, 2023
Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? In this article, you’ll discover a strategy to create compelling short-form video for social media. Why Is Short-Form Video So Important? We live in a video-first world. If you're a creator […] The post Short-Form Video Strategy for Business With Reels and TikTok appeared first on Social Media Examiner.
Search Engine Land
SEPTEMBER 8, 2023
Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility.
Martech
SEPTEMBER 7, 2023
Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. Salesforce also announced Slack Lists and Slack Workflow Builder. The artificial intelligence piece. Slack AI will offer generative AI capabilities directly within the Slack workflow.
Aspiration Marketing
SEPTEMBER 6, 2023
This article explores and explains how to harness the power of HubSpot and its CRM to leverage data and information into a revenue-generating growth machine. CRM is the cost of entry into a modern market: try running a business without one. But a CRM is more than just a digital filing cabinet. It's a way to access, understand, and monetize a goldmine already at your fingertips: customer data.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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