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It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017.
If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours.
Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them).
The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […].
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The Marketing Framework That is a Must For Your Business written by John Jantsch read more at Duct Tape Marketing. Traditionally, the marketing and sales funnel had the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). Of course, the funnel concept won’t ever go away, but about ten years ago I defined what I think is still a much better approach – I call it the Marketing Hourglass.
Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support.
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.
It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […]. The post Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic] appeared first on Marketing Insider Group.
The Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Corcoran. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration.
75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate. And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate passive traffic, leads, and conversions.
Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. 1.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts […]. The post Which Content Syndication Networks Are Right for You?
Transcript of The Evolution of Networking and How It Can Benefit Your Business Today written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers. Podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot?
Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must be thoughtfully designed. Copy needs to mean something. But what you might not be considering is that your search engine strategy and Amazon search strategy should complement one other.
Wordpress is an amazing tool for businesses. It allows them to build a site that's customized to their needs. This is especially true with the plugins that are available for the site.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when […].
Weekend Favs January 20 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to your new business. In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them.
With over 1,000 companies trying to sell some type of advertising technology in over forty categories, it’s no longer unexpected that the maximum common word that marketers use to explain themselves is “beaten.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Artificial intelligence in marketing is a subject that is dominating the industry right now. From all the current applications in marketing automation and predictive analytics, to the all-important question: What’s next? To get a better understanding of where this profound shift in technology is taking us, let’s take a look at the thought processes that are […].
Sunsetting the Standard Publisher. Marc Benioff, the CEO of Salesforce, once said : “The only constant in the technology industry is change.”. While it may be frustrating, that statement is worth reflecting on. Technology is developing at an ever-increasing pace. It doesn’t always result in something beneficial, but the frequency of new innovations mean there’s a huge probability that the next game-changing invention is right around the corner.
In the event that you are an advertiser, business visionary, or entrepreneur, at that point it is critical that you have a solid handle on your promoting and how to best use present day techniques to get more deals and clients.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]. The post Can You Defend Yourself from these Digital Marketing Campaign Killers?
Being a sales leader is no easy task. You worry about leads, hiring, motivation, reporting, technology, competition, compensation, training, knowledge gaps among your reps… And the list goes on. Unfortunately, we can’t tackle all those challenges in today’s blog post. (We couldn’t even do it in one book.) Instead, we’ll look at one important task: keeping your sales team informed.
Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. But as your organization’s content marketing maturity increases, you may outgrow your existing approach.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. Digital era content requirements are rising exponentially. They will not be addressed with the current process. This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as […].
For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer. Are you a B2B marketer with aspirations to remain one for the foreseeable future? You’re going to need to become a revenue marketer if you’re not already. Revenue marketing is the strategy that transforms marketing […]. The post Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish appeared first on Marketing Insider Group.
I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then […]. The post 3 Steps on the Path to Cross Functional Agile Marketing Teams appeared first on Marketing Insider Group.
Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it. Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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