Hubspot Marketing
OCTOBER 25, 2023
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers.
Aspiration Marketing
OCTOBER 22, 2023
With the dawn of each new year, marketers are finding new ways to better attract and engage with current and potential consumers. Staying current on what's new and next helps ensure that your strategies are current and effective. As we look to the year ahead, we are already seeing some trends in content marketing.
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Businesses Grow
OCTOBER 25, 2023
I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger King commercial like this one: Why does this bother me so much? The singer is off-key. I’m not the only one who noticed. The most popular search term for this advertisement is “annoying Burger King commercial.” Burger King is a successful chain that can afford a dece
Search Engine Land
OCTOBER 24, 2023
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
ConsumerTalk
OCTOBER 25, 2023
How can your company utilize sponsorship and influencer marketing to appeal to new audiences? What are the steps for planning, execution, and measurement.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
OCTOBER 24, 2023
Content measurement is the process of collecting and analyzing data to understand how content is performing. It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. Levels of content measurement 1. Consumption Are people consuming your content?
Hubspot Marketing
OCTOBER 23, 2023
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create?
Digital Marketer
OCTOBER 25, 2023
Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House.
Chief Martec
OCTOBER 22, 2023
At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Aspiration Marketing
OCTOBER 26, 2023
Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever. Here's how we use it.
Social Media Examiner
OCTOBER 26, 2023
Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? In this article, you’ll explore TikTok search and what it could mean for marketers. Why Should Marketers Focus on TikTok? TikTok has exploded in popularity over the last few years, quickly becoming one […] The post Optimizing for TikTok Search: How to Reach a Larger Audience appeared first on Social Media Examiner.
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate
Search Engine Land
OCTOBER 24, 2023
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
OCTOBER 24, 2023
Have you ever wondered how to turn more and more website visitors into loyal customers? The answer lies in Conversion Rate Optimization (CRO), a powerful strategy that can significantly impact your online success. We'll dive into CRO, explore its essential elements, and reveal the CRO process to help you boost conversions like never before.
Social Media Examiner
OCTOBER 24, 2023
Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Search Ads Toggle TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic […] The post TikTok Updates: Search Ads, Attribution Analytics, and More appeared first on Social Media Examiner.
Sprout Social
OCTOBER 24, 2023
If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. These valuable insights can enhance your strategic approach, enabling you to more effectively connect with your target audience.
Search Engine Land
OCTOBER 23, 2023
If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. Enter Bard , Google’s answer to the AI chatbot revolution. It’s trained on a vast dataset that includes Google Search. Think of it as having a direct line to the source, gaining insights from Google as it crawls, indexes and ranks webpages.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Aspiration Marketing
OCTOBER 23, 2023
Getting sales and marketing to work together is vital for company growth. It gives customers a unified experience. However, sales and marketing teams are often not aligned well. This is a common problem for many businesses.
Buffer Marketing
OCTOBER 23, 2023
The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself. The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth. This is as true for YouTube Shorts as for any other platform.
Hubspot Marketing
OCTOBER 24, 2023
Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect.
Search Engine Land
OCTOBER 26, 2023
Google is currently having an issue serving or showing search results to some searchers. You may see error pages when you search on Google.com, keep in mind, Google is aware of the issue and working on a fix. What Google said. Google posted on its search status dashboard at 11:01 am ET saying, “There’s an ongoing issue with serving search results.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
OCTOBER 21, 2023
Looking for Social Media Campaign Ideas? Social media is everywhere, and it isn't going anywhere. So, even if your products and services are "low tech," you need a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation to build a community, and drive sales. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juices flowing and inspire you to create your campaign ideas.
Martech
OCTOBER 23, 2023
Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.
Hubspot Marketing
OCTOBER 25, 2023
Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You'll see AI in search engines, maps and navigation, text editors, and more.
Search Engine Land
OCTOBER 25, 2023
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Aspiration Marketing
OCTOBER 27, 2023
If you're one of the few who have optimized your website and kept it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.
Hootsuite
OCTOBER 23, 2023
Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The pressure to create and provide on-theme content in October is high for many content creators and brands. Take inspiration from these IRL Halloween social media posts and consider using the Hootsuite dashboard to schedule them all right now to get your followers in that spooky-kooky spirit.
Orbit Media Studios
OCTOBER 25, 2023
By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts. AI can help do the research and draft the strategy in several ways: Simulate a member of your audience (AI persona research) Analyze the performance of your content (AI data-analysis) Find gaps in the content that
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