Hubspot Marketing
OCTOBER 25, 2023
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers.
Aspiration Marketing
OCTOBER 22, 2023
With the dawn of each new year, marketers are finding new ways to better attract and engage with current and potential consumers. Staying current on what's new and next helps ensure that your strategies are current and effective. As we look to the year ahead, we are already seeing some trends in content marketing.
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Businesses Grow
OCTOBER 25, 2023
I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger King commercial like this one: Why does this bother me so much? The singer is off-key. I’m not the only one who noticed. The most popular search term for this advertisement is “annoying Burger King commercial.” Burger King is a successful chain that can afford a dece
Search Engine Land
OCTOBER 24, 2023
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ConsumerTalk
OCTOBER 25, 2023
How can your company utilize sponsorship and influencer marketing to appeal to new audiences? What are the steps for planning, execution, and measurement.
CMO Network
OCTOBER 23, 2023
Remarks given by Seth Matlins at the 2023 Forbes CMO Summit. The Summit’s theme was “What Matters Most” — and little matters more than marketing marketing better.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
OCTOBER 23, 2023
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create?
Digital Marketer
OCTOBER 25, 2023
Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients. To pique your interest, someone once said about my frameworks: “Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House.
Chief Martec
OCTOBER 22, 2023
At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it.
Aspiration Marketing
OCTOBER 21, 2023
Looking for Social Media Campaign Ideas? Social media is everywhere, and it isn't going anywhere. So, even if your products and services are "low tech," you need a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation to build a community, and drive sales. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juices flowing and inspire you to create your campaign ideas.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
OCTOBER 24, 2023
Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. He shared a screenshot of the SERP on X: Here’s a video of it Stox shared on X: I don't think this would count as page 2.
Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate
Martech
OCTOBER 23, 2023
Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.
Aspiration Marketing
OCTOBER 24, 2023
Have you ever wondered how to turn more and more website visitors into loyal customers? The answer lies in Conversion Rate Optimization (CRO), a powerful strategy that can significantly impact your online success. We'll dive into CRO, explore its essential elements, and reveal the CRO process to help you boost conversions like never before.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
OCTOBER 23, 2023
If you rely solely on ChatGPT , albeit a powerful tool, you are missing a largely impactful opportunity in SEO – getting recommendations directly from the source. Enter Bard , Google’s answer to the AI chatbot revolution. It’s trained on a vast dataset that includes Google Search. Think of it as having a direct line to the source, gaining insights from Google as it crawls, indexes and ranks webpages.
Buffer Marketing
OCTOBER 23, 2023
The beauty of short-form video is that it allows anyone to become a creator. With a phone and the Internet, you can start growing a platform for yourself. The other side to this, however, is that the bar for quality has been reduced, and you’ll need to put in extra effort to see meaningful growth. This is as true for YouTube Shorts as for any other platform.
CMO Network
OCTOBER 27, 2023
The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year. Laura Ramos explains and shares why millennials will impact B2B marketers.
Aspiration Marketing
OCTOBER 26, 2023
Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever. Here's how we use it.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
OCTOBER 26, 2023
Google is currently having an issue serving or showing search results to some searchers. You may see error pages when you search on Google.com, keep in mind, Google is aware of the issue and working on a fix. What Google said. Google posted on its search status dashboard at 11:01 am ET saying, “There’s an ongoing issue with serving search results.
Martech
OCTOBER 23, 2023
This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.
Hubspot Marketing
OCTOBER 27, 2023
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms.
Aspiration Marketing
OCTOBER 23, 2023
Getting sales and marketing to work together is vital for company growth. It gives customers a unified experience. However, sales and marketing teams are often not aligned well. This is a common problem for many businesses.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
OCTOBER 24, 2023
Google has confirmed that it has removed event rich results from showing under search result snippets. This was confirmed at the Google Search Central live SEO event in Zurich today by Ryan Levering of Google during the Q&A session. What happened. Over the past few weeks or so, some SEOs started to notice that the event rich results were not showing.
Martech
OCTOBER 27, 2023
Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too.
Buffer Marketing
OCTOBER 24, 2023
I never thought I’d own a business. I also never thought I’d be able to make a living from writing. Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year. All this because I stumbled onto writing for a living accidentally.
Aspiration Marketing
OCTOBER 27, 2023
If you're one of the few who have optimized your website and kept it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
OCTOBER 24, 2023
Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Why we care. Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74% ). So prioritizing the types of content Google rewards with more visibility is only logical. By the numbers. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightE
Martech
OCTOBER 23, 2023
Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels.
Hubspot Marketing
OCTOBER 25, 2023
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers.
Social Media Examiner
OCTOBER 26, 2023
Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? In this article, you’ll explore TikTok search and what it could mean for marketers. Why Should Marketers Focus on TikTok? TikTok has exploded in popularity over the last few years, quickly becoming one […] The post Optimizing for TikTok Search: How to Reach a Larger Audience appeared first on Social Media Examiner.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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