Sat.Dec 03, 2022 - Fri.Dec 09, 2022

article thumbnail

10 Email Marketing Trend Predictions from the Experts

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Want to learn more predictions—from both the Litmus team and the email community?

article thumbnail

80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improve Sales and Marketing Through RevOps

Kuno Creative

As you’re reviewing your sales and marketing performance from the year, you might notice some gaps that seemed small at first have become gaping holes as you’ve grown.

Marketing 110
article thumbnail

5 Content Marketing Ideas for January 2023

Practical eCommerce - Marketing

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

3 Ways Data Privacy Changes Benefit Marketers [New Data]

Hubspot Marketing

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact on marketers? I get it - you’re probably used to hearing about how the loss of third-party cookies , GDPR, and iOS privacy changes spell certain doom for the marketing ind

Marketing 140

More Trending

article thumbnail

ConCreates Brings A Fresh Perspective To Advertising

CMO Network

As we experience economic headwinds, future-forward companies need to engage different thinkers to unlock business value in new ways.

article thumbnail

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained.

article thumbnail

How This Non-Marketing Approach to Content Produced Award-Winning Results

Content Marketing Institute

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

Marketing 122
article thumbnail

New Research Insights On Marketing To Family Caregivers

CMO Network

Results of a study from Age of Majority provide insight on the underserved market of family caregivers.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

12 Best Sites to Buy Spotify Followers and Streams (Updated)

Jeff Bullas

We now find ourselves in the digital age of music, which means consuming it is easier than ever. It’s possible to access all types of music at a moment’s notice, both old and new – literally whatever music you want to access is at your fingertips. There are several websites for streaming online music where you can find all sorts of songs and albums that you want to listen to.

Price 325
article thumbnail

Build a Customer-Centric Experience with Growth-Driven Design

Aspiration Marketing

Since the early years of the World Wide Web, firms have benefited from developing an online presence. Although web standards have changed since early web pages offered businesses an eCommerce presence and marketing opportunities, many firms continue to embrace traditional web design as a method of managing the customer experience and handling inbound marketing.

Customer 246
article thumbnail

Google 2022 Year In Search - Top Searches

Search Engine Roundtable

It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a lot of effort into making it inspirational with the embedded video.

145
145
article thumbnail

Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

The ChatGPT struggle. I am a person who explores the edges. I experiment with every new technology so I can be a better consultant, teacher, and author. I recently plugged into something that gave me the same feeling as the electric moment I connected to the internet for the first time. It will change everything in social media and content creation.

Transform 145
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

5 Books Reveal Online Business Models That Are Changing The World [Part 4 of 5]

Jeff Bullas

Subscription businesses are growing at 500% to 800% faster than traditional businesses and are estimated to be worth well over $200 billion at the end of 2022. Why it matters. Making money online isn’t just about having a good idea, how much venture capital you have raised, or how hard you work. It’s about how good your timing is. . Launching a new business into a fading and failing trend is a surefire way to lose a lot of money (Hint: You wouldn’t want to be starting a video rental store)

Food 246
article thumbnail

Growth Marketing Trends That Aren't Going Away

Aspiration Marketing

Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services. Companies that understand the value of growth marketing have an advantage over those that don't understand its dimensions.

article thumbnail

December 2022 Google Helpful Content Update Rolling Out With Global Impact

Search Engine Roundtable

Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December 6th, which is why Google did not announce it until the 6th. This update adds new signals, most notably making it work for all languages globally - it is not just looking at English content anymore.

145
145
article thumbnail

Content ideas may be coming to Google Search Console

Search Engine Land

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site. Experimental feature. This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier noticed it and posted about it on Mastodon sharing this screenshot: Looks like Question Hub.

SEO 145
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

26 Inexpensive Customer Delight Ideas to Try Today

Marketing Insider Group

A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time.

Customer 144
article thumbnail

8 Ways to Grow Your Email List With Facebook

Social Media Examiner

Want more email subscribers? Wondering how to move Facebook followers to your list? In this article, you’ll learn how to leverage Facebook pages, posts, and ads to grow your email list. 3 Ways to Grow Your Email List on Facebook Without Spending Money From page features to organic posts, Facebook offers several methods for generating […]. The post 8 Ways to Grow Your Email List With Facebook appeared first on Social Media Examiner.

143
143
article thumbnail

Google's John Mueller Says HTML Sitemaps Should Never Be Needed

Search Engine Roundtable

John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon the other day he really showed his dissatisfaction of HTML sitemaps by saying that HTML sitemaps "should never be needed.

144
144
article thumbnail

Google helpful content system update rolling out now (December 2022 update)

Search Engine Land

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update ( aka system ) is a global update, impacting all languages and not just the English language.

SEO 145
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

5 Tips to Establish a Niche Small Business in the Community

Marketing Insider Group

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community.

article thumbnail

2022 YouTube Ad Specs

Hubspot Marketing

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll explore the requirements for YouTube advertisements by covering the following. What are YouTube Ads?

article thumbnail

What Marketing Automation Campaigns You Need to Start Doing ASAP

Neil Patel

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

CRM 143
article thumbnail

5 Keys to Content Marketing Mastery in 2023

CopyBlogger

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.

article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.

article thumbnail

Creating Your Brand Voice: A Complete Guide

Hubspot Marketing

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143
article thumbnail

11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy.

Place 140