Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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Email Marketing Is Like Dating

Practical eCommerce

First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce. Email Marketing

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14 Ways To Romance Your Audience With Content Marketing

Heidi Cohen

Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.

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Email Debrief: Marketing and Design Trends

Litmus

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space.

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5 Creative UGC Marketing Campaigns Ideas

Zumvu

A well-planned and executed marketing campaign can help a brand differentiate itself from its competitors, build a strong and recognizable brand identity, and connect with its target audience on an emotional level

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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Product Attributes: What Marketers Need to Know

Hubspot Marketing

I'm a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door.

Product 89
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How Are Marketers Using AI-Generated Content? [Poll]

Influence & Co

At the time of writing this, ChatGPT is right at two months old. The AI content writer tool, launched by OpenAI, seems to have taken us into a new phase of AI-generated content and opened up a world of new possibilities for marketers. So much so that Microsoft has invested billions in OpenAI.

More Trending

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5 Content Marketing Ideas for March 2023

Practical eCommerce

Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather. The post 5 Content Marketing Ideas for March 2023 appeared first on Practical Ecommerce. Content Marketing

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons.

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How to make money with email marketing (10 expert tips)

AWeber

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel.

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10 Best Instagram Bots for More Followers (Cheap & Safe) 2023

Jeff Bullas

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. It’s possible to achieve on your own; this takes a long time, however, and before you know it, you’ve already missed out on a lot of business.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How to Write Like Robots Can’t

Ann Handley

Actual footage from the party tent. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer.

Retail 173
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2023 Super Bowl Advertising Trends

Adams & Knight Marketing

Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry.

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Maximzing Your Results with A/B Testing for SEO

Aspiration Marketing

In many ways, digital marketing is experimentation.

SEO 244
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4 Best Sites to Buy Facebook Likes & Followers (2023)

Jeff Bullas

It’s a dilemma… Should you pay for fame on Facebook or commit to the slow-burn of organic growth? Ten years ago, my answer would’ve been different – I strongly disagreed with buying Facebook likes and followers. But today, the game has changed.

Price 307
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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AI Writing and Typewriters

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * This is a story about AI Writing and typewriters.

Price 162
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Instapage vs ClickFunnels – The Easiest Decision Ever

Dreamgrow

Trying to decide between InstaPage vs. ClickFunnels? It’s way easier than you think. They’re both. Read more The post Instapage vs ClickFunnels – The Easiest Decision Ever appeared first on Dreamgrow. Tools

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4 Website Design Best Practices for Growth Marketing

Aspiration Marketing

Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information.

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15 Best Instagram Growth Services for Organic Followers

Jeff Bullas

Considering an Instagram growth service to take some work off of your plate? Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park.

Energy 305
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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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Microsoft Bing's New AI Features Are Really Impressive & Thought Out

Search Engine Roundtable

Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT

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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh).

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Outbound Marketing Strategies in the Digital Age: When to Use Them

Aspiration Marketing

If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them. Startup Marketing Lead Generation Marketing Strategy

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Buy YouTube Likes: BEST Sites, Fast, Real & Cheap

Jeff Bullas

YouTube has been growing in popularity steadily since its release in 2005, arriving at over 2 billion monthly active users. Due to this popularity, many people have taken to YouTube to monetize their efforts.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Google Search Feature: Coupons From Stores

Search Engine Roundtable

Almost a year ago, Google began to integrate clipable coupons into Google Shopping. Well, now it seems that Google is testing showing those clipable coupons directly in Google Search, and not just in Google Shopping

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How Are Marketers Using AI-Generated Content? [Poll]

Influence & Co

At the time of writing this, ChatGPT is right at two months old. The AI content writer tool, launched by OpenAI, seems to have taken us into a new phase of AI-generated content and opened up a world of new possibilities for marketers. So much so that Microsoft has invested billions in OpenAI.

Marketing 111
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Avoid These Blogging Mistakes: Tips to Boost SEO & Engagement

Aspiration Marketing

As a core content marketing tool, a well-written blog is one of its most valuable resources. Not only does it often serve as a prospective client's initial touch-point with your brand, but your blog can also go a long way in expressing your company's mission, style, and accomplishments.

SEO 233
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Feedback Optimization: Should You Enable Comments on Your Blog?

Jeff Bullas

For some content creators, blog comments can be a hassle. Moderating them can be tedious and time-consuming, so you might be wondering if they’re even worth enabling.

SEO 252
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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User-Centered Design: Learn to Design With Humans in Mind

Learn Hub | G2

"People ignore design that ignores people." - Frank Chimero Tech

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Microsoft Bing Updates Webmaster Guidelines: Conversation Mode and Bing Image Creator

Search Engine Roundtable

Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and added a new section for "conversation mode and Bing image creator

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4 Website Design Best Practices for Growth Marketing

Aspiration Marketing

Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information.

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5 Surprising Ways to Make Money on Amazon

Jeff Bullas

Amazon is one of the world’s biggest online stores. There are 353 million products available, it ships to 100 countries and has 1.2 million employees. It also has over 185 fulfillment centers around the world.

Shipping 212
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A 12-Month New-Member Onboarding Schedule

Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.