Practical eCommerce - Marketing
FEBRUARY 6, 2023
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce.
Heidi Cohen
FEBRUARY 7, 2023
Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. Includes examples. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen.
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Litmus
FEBRUARY 7, 2023
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.
Zumvu
FEBRUARY 5, 2023
A well-planned and executed marketing campaign can help a brand differentiate itself from its competitors, build a strong and recognizable brand identity, and connect with its target audience on an emotional level.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
FEBRUARY 8, 2023
I'm a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.
Influence & Co
FEBRUARY 8, 2023
At the time of writing this, ChatGPT is right at two months old. The AI content writer tool, launched by OpenAI, seems to have taken us into a new phase of AI-generated content and opened up a world of new possibilities for marketers. So much so that Microsoft has invested billions in OpenAI.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
FEBRUARY 5, 2023
Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather. The post 5 Content Marketing Ideas for March 2023 appeared first on Practical Ecommerce.
Marketing Insider Group
FEBRUARY 6, 2023
A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You miss 100 percent of the shots you never take” is one lesson.
AWeber
FEBRUARY 8, 2023
When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company.
Jeff Bullas
FEBRUARY 9, 2023
With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. It’s possible to achieve on your own; this takes a long time, however, and before you know it, you’ve already missed out on a lot of business. Because people are looking for speed and ease of use, Instagram bots and automation services have become popular in order to help users get more Instagram followers without lifting a finger.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adams & Knight Marketing
FEBRUARY 9, 2023
Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more. Hear Pat’s predictions along with his thoughts on a few pre-released Super Bowl commercials that will air nationally during this year’s big game.
Aspiration Marketing
FEBRUARY 9, 2023
In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.
Ann Handley
FEBRUARY 9, 2023
Actual footage from the party tent. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about the explosive chatter around AI writing is how overnight the conversation shifted from this: Yo! No One Reads.
Jeff Bullas
FEBRUARY 5, 2023
It’s a dilemma… Should you pay for fame on Facebook or commit to the slow-burn of organic growth? Ten years ago, my answer would’ve been different – I strongly disagreed with buying Facebook likes and followers. But today, the game has changed. As soon as Facebook’s algorithm flipped the switch and became heavily “pay to play” in an attempt to drive up its ad revenue from businesses, organic reach became non-existent.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adams & Knight Marketing
FEBRUARY 8, 2023
AVON, Conn., (February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? , which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022.
Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Ann Handley
FEBRUARY 10, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * This is a story about AI Writing and typewriters. Over the holiday break I lifted a curious grimy, gray case up off the cruddy floor of an even cruddier secondhand shop. It was heavy and bulky, big enough to house… what?
Jeff Bullas
FEBRUARY 6, 2023
Considering an Instagram growth service to take some work off of your plate? Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth , you have a lot to keep up with.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Dreamgrow
FEBRUARY 7, 2023
Trying to decide between InstaPage vs. ClickFunnels? It’s way easier than you think. They’re both. Read more The post Instapage vs ClickFunnels – The Easiest Decision Ever appeared first on Dreamgrow.
Aspiration Marketing
FEBRUARY 10, 2023
As a core content marketing tool, a well-written blog is one of its most valuable resources. Not only does it often serve as a prospective client's initial touch-point with your brand, but your blog can also go a long way in expressing your company's mission, style, and accomplishments. Are you maximizing this aspect of your marketing platform? Or do you find yourself making the following blogging blunders?
Search Engine Journal
FEBRUARY 8, 2023
Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.
Jeff Bullas
FEBRUARY 7, 2023
For some content creators, blog comments can be a hassle. Moderating them can be tedious and time-consuming, so you might be wondering if they’re even worth enabling. While many in the content marketing community are against it, your SEO agency might encourage you to enable comments on your blog. To help you decide, we’ll examine some of the pros and cons of enabling comments on your blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
FEBRUARY 8, 2023
Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT.
Aspiration Marketing
FEBRUARY 8, 2023
If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.
Search Engine Journal
FEBRUARY 7, 2023
Everyone is creating the same SEO-driven content to rank high on Google. It's time to set yourself apart by repairing SEO cannibalization. The post How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively appeared first on Search Engine Journal.
Jeff Bullas
FEBRUARY 6, 2023
Amazon is one of the world’s biggest online stores. There are 353 million products available, it ships to 100 countries and has 1.2 million employees. It also has over 185 fulfillment centers around the world. Why it matters Amazon’s expertise and resources are available to anyone who wants to start an online store. By using Amazon as your chosen platform, you can start your own online side hustle without spending the big bucks!
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
Aspiration Marketing
FEBRUARY 7, 2023
Website design standards have transformed over the past decade. The days of websites serving as digital versions of company publications have been replaced by design trends that allow a digital presence to do more than offer basic background, directory, and contact information. Similar to the move away from inundating random populations with outbound marketing materials that may have little traction, the best web design practices today embrace the concepts of growth marketing and inbound marketi
Search Engine Journal
FEBRUARY 8, 2023
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.
Jeff Bullas
FEBRUARY 9, 2023
300 million self-published books are sold each year and generate $1.25 billion in sales. Why it matters With the old-school and traditional book market growing at only 1% a year and the self-publishing market hitting a robust 17%, the option to self-publish books is more attractive than ever. The other metric to keep in mind is that a self-published author gets to keep 60-70% of all sales.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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