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Author: Vyoma Kapur As a consumer, you’ve probably already started seeing holiday marketing messages (like Amazon who already started Black Friday). Every year, the retail sector taps into this festive season to boost sales and revenue. But what about other industries like travel, automotive, and even healthcare? The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond.
Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Happy consumers lead to more happy consumers. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store.
To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come. Not every predicted trend happens, but being […]. The post 4 Futuristic Content Tactics You’ll Want To Learn appeared first on Marketing Insider Group.
A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully chees
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2 billion people worldwide using the internet regularly and nearly 2.5 billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts. In the past, mobile search results were based on the version of your website that’s presented to a user when they visit via a desktop computer.
You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. You’re not alone. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. But it has to be done. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour.
Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings. 62% of B2B marketers reported that their organization’s overall content marketing approach this year is much more […].
Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings. 62% of B2B marketers reported that their organization’s overall content marketing approach this year is much more […].
Growing Your Small Business with Geofencing written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Geofencing and Your Small Business. Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone.
Author: Charm Bianchini It’s an exciting time for marketers as the MarTech landscape continues to expand. Technologies, engagement strategies, and tactics are changing and improving at a rapid pace. But with this rapid innovation comes its caveats. When it comes to choosing the right solutions for your organization, the pathway may seem less bright.
Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey.
Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new […]. The post 10 Predictions On The Future of Retail appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
How to Use Images to Enhance Your Content and Social Media written by Guest Post read more at Duct Tape Marketing. photo credit D.J. Billings. This is an excerpt from Master Content Marketing , a new book by Pamela Wilson of Rainmaker Digital/Copyblogger. If you’re not a working artist, this post may push you straight out of your comfort zone. “Me? Create images for my content?
Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.
Open communication between brands and people creates progress. Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Sprout has recognized this by enabling brands to reply to consumers in a timely and effective manner through a suite of collaborative engagement and response management tools.
“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, […]. The post Which Came First: The Content or the Campaign?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Things You Need to Know About Instagram’s New Business Features written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. It has been a while since a large number of businesses on Instagram have been struggling to generate the level of engagement they have been looking for. The primary reason for this seems to be not having the necessary tools to find out how exactly how their content is performing as well as whether they are really being able to connect well with their target
Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign.
Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To help you thrive and navigate this career space we host #SproutChat every Wednesday from 2:00—3:00 p.m. CST. During this weekly Twitter Chat we discuss important industry topics and challenges. For those of you who have joined us in the past, thank you.
By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […].
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Stelzner. Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will figure out how to make it useful.
For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy.
Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.
An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming back without any […].
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Growing Your Small Business with Geofencing written by Guest Post read more at Duct Tape Marketing. Geofencing and Your Small Business. Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone.
In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played a huge […].
Everyone is trying to secure guest post opportunities nowadays. And who wouldn’t? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers. However, there are too many people […]. The post 3 Tips to Improve Your Guest Posting Opportunities appeared first on Marketing Insider Group.
A poll is a great way to give your users something immediate, easy, and engaging to do as soon as they arrive on your organization’s website. Polls are simple and easy to create, but don’t underestimate them! Polls and surveys are effective interactive content types because they’re essentially gates through which you can generate leads, […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
By Jon Franko, Thinker & Partner at Gorilla 76. The following was taken from Chapter 3 of The Definitive Guide to Industrial Marketing, an educational resource from Gorilla 76. When it comes to the Xs and Os of B2B marketing, many traits are shared across niches. One such trait is the fact that the buying […]. The post Aligning industrial marketing with the industrial professional’s buying process appeared first on Marketing Insider Group.
Small talk can be super awkward. We’ve all been there: stuck at a party trying to make connections but every attempt at a conversation seems to be met with pauses. Maybe we panic and just begin hurling comments into thin air until our would-be acquaintance makes a polite excuse and walks away. For marketers, awkward […]. The post How a Good Quiz is Like a Great Conversation with your Buyer appeared first on Marketing Insider Group.
This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. You can find the first version and more details about SnapClasses in this post. In this episode, I’m talking about four major trends in communication and tech that we should watch closely and […]. The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers?
Most sales executives I’ve asked about their view on CEB’s book Challenger Customer have completely missed the value for their sales program. “Oh yeah, I read Challenger Sale a couple of years ago, good book.” In our view, Challenger Customer is a must read for sales leaders who are trying to execute a “value selling” […]. The post Challenger Customer Implications for B2B Sales Professionals appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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